• Own the product roadmap and execution for core marketing platform modules, including Push Notifications, User Segments, User Tags, Marketing Templates, Workflow Automation, and Campaign Management. • Design scalable audience segmentation and tagging capabilities to support flexible targeting across different business scenarios. • Build marketing orchestration capabilities across multiple channels, including push notifications, email marketing, in-app messaging, scheduling, frequency control, and campaign performance monitoring. • Design workflow automation that enables marketing actions to be triggered based on user behavior, business events, audience rules, and operational conditions. • Improve the marketing template platform by providing reusable and configurable templates that help business teams launch campaigns more efficiently. • Explore AI-powered capabilities to improve marketing operations, including workflow optimization, campaign configuration, content generation, strategy recommendation, and performance evaluation. • Work closely with cross-functional teams to understand business requirements and translate them into scalable platform solutions. • Define product requirements, user flows, PRDs, success metrics, and acceptance criteria. • Continuously improve platform usability, flexibility, operational efficiency, stability, and scalability.

Title: VP Marketing Operations Manager Location: New York United States Full time Hybrid Job Description: Citi is looking for a Marketing Operations Manager to lead governance, controls, and operational execution across Paid Media, Ad Tech, Marketing Measurement, and Business Execution within a high-performing Marketing organization. In this role, you will sit at the intersection of campaign operations, risk management, and cross-functional delivery ensuring that processes, reporting, and vendor activities are executed accurately and in line with internal standards. Your work will directly strengthen the operational discipline and control environment that underpins Citi's marketing function at scale. Responsibilities - Manage governance and controls activities across Paid Media, Ad Tech, Marketing Measurement, and Business Execution, ensuring adherence to established processes, policies, and control requirements. - Identify operational risks and process gaps across the marketing function, develop practical solutions, and drive implementation to close those gaps. - Coordinate control-related activities including audits, issue remediation plans, and ongoing monitoring efforts to maintain operational integrity. - Lead multiple projects and workstreams simultaneously, ensuring all deadlines and deliverables are met across a fast-paced environment. - Develop and maintain process documentation, operating procedures, and control inventories to support consistency and accountability across the organization. - Analyze operational data, reporting, and performance metrics to surface trends, exceptions, and areas requiring attention, and communicate findings clearly to leadership. - Partner with stakeholders across Marketing, Finance, Procurement, Legal, Compliance, and Analytics to align priorities and drive execution on shared objectives. - Prepare executive-ready presentations, status updates, and communications that clearly convey operational performance and risk posture. Required Qualifications & Skills - Bachelor's degree in Business, Marketing, Finance, Analytics, or a related field. - 4-7+ years of experience in business operations, governance, controls, project management, marketing operations, or risk management. - Demonstrated ability to identify issues, inconsistencies, and operational risks with strong attention to detail. - Proven organizational and project management capability, with experience managing multiple priorities and workstreams concurrently. - Clear and effective written and verbal communication skills, including experience preparing and delivering presentations to senior leadership. - Ability to collaborate with and influence stakeholders across varied teams and seniority levels to drive alignment and execution. - Experience developing process documentation, operating procedures, and driving measurable operational improvements. Beneficial Skills & Qualifications - Familiarity with paid media, programmatic advertising, marketing operations, or marketing measurement environments. - Experience supporting annual planning cycles, governance reviews, or regulatory and internal compliance requests. What We Offer Joining Citi means becoming part of a global marketing organization where operational excellence directly shapes the effectiveness of large-scale campaigns and business outcomes. You will have the opportunity to take real ownership of governance and process improvement work, collaborate with senior stakeholders across multiple functions, and build expertise at the intersection of marketing and controls in a complex, fast-moving environment. - A hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration. - Exposure to a broad range of functions - including Finance, Legal, Compliance, Analytics, and agency partners - that accelerates professional development and broadens your expertise. - The opportunity to take ownership of high-impact operational and governance workstreams with visibility at the leadership level. - Access to learning and development resources that support your continued growth in marketing operations, risk management, and business execution. - A performance-driven team environment where your contributions to process improvement and operational discipline are recognized and valued. - Competitive financial wellbeing and benefits package, including support for long-term financial planning. - Wellbeing support and work-life balance initiatives designed to help you perform at your best. Apply now to bring your operational expertise to a role where governance, precision, and cross-functional impact drive the performance of marketing at a global scale. This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. Job Family Group: Marketing Job Family: Advertising, Branding and Media Time Type: Full time Primary Location: New York New York United States Primary Location Full Time Salary Range: $129,840.00 - $194,760.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

• Own and manage global marketing campaign calendar and prioritization including but not limited to hosting monthly campaign meetings, coordinating with stakeholders, managing vendors, and pivoting as needed to meet evolving needs • Build/create digital marketing assets in HubSpot to support service-specific campaigns, conferences & events, integrated corporate campaigns, and go-to-market initiatives • Ensure team-wide adherence to all marketing processes, workflows, and governance standards • Review all public-facing content for accuracy, quality, and compliance with KBI’s brand guidelines and best practices • Lead marketing intake, prioritization, and resource allocation across teams • Manage third-party vendors, SOWs and contracts, ROI performance, and administer vendor scorecards to assist in diligence reviews • Reconcile marketing budget and ensure alignment with approved spending plans • Track KPIs, analyze performance, and deliver actionable insights • Administer and optimize marketing platforms, tools, and systems • Collaborate with cross-functional stakeholders to align marketing initiatives • Drive team enablement, training, and continuous operational improvements • Generate monthly insights and KPI reports in partnership with Digital Marketing

Role Description Under direct supervision, the Senior Marketing Operations Coordinator will be primarily responsible for “Level 1” responses to Marketing Central requests, across a broad range of Marketing topics and tasks. This person is the first line of person-to-person contact with lawyers and business professionals who turn to Marketing Central to access support from the firm’s Communications, Marketing and Business Development department. Leveraging in-depth knowledge documentation and working in the Marketing Request System, this person will monitor and triage the queue. Triaging work may include: - Providing redirection - Responding to simple inquiries - Assigning to Level 2 Marketing Central Coordinators - Escalating to subject matter experts Additionally, this role may be called on to provide operational support to the Marketing organization and Marketing Central function including, but not limited to: - Providing administrative support - Performing data entry - Coordinating various marketing activities Responsibilities - Monitors and responds to requests received via phone and email in a timely and efficient manner, while providing excellent customer service. - Conducts data entry, ensuring 100% accuracy of transactions. - Validates system data and resolves problems. - Performs and maintains various system administration processes and reporting (Sitecore, eRoom) and works with various system owners (i.e. Marketing Operations, Communications) to troubleshoot errors. - Upholds and follows all processes and workflows. - Uses collaboration platforms to collaborate with other administrative teams. - Prepares regularly scheduled and ad hoc reports using necessary systems. - Responsible for executing Marketing administrative duties to include maintaining bios, bio pictures, website content, and related communications tasks. - Provides support and performs research projects to support internal client requests (i.e. to the Continuing Legal Education (CLE) process, Legal 500, Client credentials, etc.). - Provides operational support for firm events, including name tag/material creation, invitation process support, etc. - Proactively identifies process improvement opportunities that lessen processing time, increase customer experience, and elevate the level of service provided to the firm. - Provides support for additional Marketing related projects, as needed. - Other duties as assigned. Qualifications - College degree required and experience related to Marketing, Analytics, Operations is preferred. - A minimum of 3 years administrative experience, including experience with professional client service in an office environment. - Proficiency in MS Office Suite. - Strong data entry skills, excellent attention to detail, and strong communication skills preferred. - Exhibits Strong Decision-Making Skills - Demonstrates the ability to make sound and appropriate decisions, particularly in situations that fall within grey areas. - Proven ability to prioritize and complete tasks in a fast-paced, deadline-driven environment. - Good communication and customer service skills required to interact with the firm’s lawyers, Marketing & Business Development teams and other staff on a regular basis. - Strong organizational skills necessary to coordinate various operational tasks. - Ability to work effectively in a fast-paced environment, as well, must possess strong problem-solving capabilities. - High energy, reacts with appropriate sense of urgency, focuses on high quality product production and service delivery. - Available to candidates who are in the Eastern Time Zone. Requirements - The Compensation range for this role is up to 65,000 USD per year and may be eligible for an annual bonus. Actual compensation within that range will be dependent upon the individual's location, skills, experience and qualifications. Benefits - Medical insurance - Dental insurance - Vision insurance - 401(k) retirement plan - Paid Time Off (PTO)