We are a multi-channel Shopify Plus agency, powering the next generation of global brands.
Senior Strategist, Lifecycle Marketing
Location
Latin America (LATAM)
Posted
3 days ago
Salary
0
Seniority
Senior
No structured requirement data.
Job Description
Senior Strategist, Lifecycle Marketing
UN/COMMON
Role Description The Senior Strategist, Lifecycle Marketing provides lifecycle marketing strategy services to support the growth and retention performance of enterprise and high-growth direct-to-consumer (DTC) ecommerce clients. This engagement focuses on developing lifecycle marketing strategies and advising on retention programs across channels including: - Email - SMS - Segmentation - Experimentation - Loyalty programs - Related retention marketing tools The strategist works with Shopify-based ecommerce brands and supports lifecycle marketing programs that drive measurable revenue growth and customer engagement. The contractor operates independently while collaborating with internal team members and client stakeholders to guide lifecycle marketing strategy, develop strategic roadmaps, and support the success of assigned accounts. This role works closely with the Lifecycle Marketing team and designated company contact to align on priorities, deliverables, and timelines. Contract Term: 1-year contractor engagement with potential for continuation based on business needs. Expected Level of Effort: Up to 40 hours per week. Responsibilities - Lifecycle Strategy Development - Develop lifecycle marketing strategies for assigned ecommerce client accounts. - Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours. - Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities. - Evaluate retention program performance and recommend improvements that drive measurable growth. - Client Advisory and Strategic Leadership - Serve as a strategic advisor for assigned client accounts. - Lead client strategy discussions and presentations. - Provide guidance on lifecycle marketing best practices and platform capabilities. - Address complex strategic questions and recommend solutions that support long-term client success. - Reporting and Strategic Insights - Analyze lifecycle marketing performance data and translate results into actionable recommendations. - Develop reporting and presentation materials that communicate performance insights and strategic opportunities. - Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs. - Support clients in understanding program health and prioritizing future initiatives. - Scope Alignment and Program Planning - Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities. - Identify potential scope risks or resource constraints and communicate recommendations to the company contact. - Support prioritization of lifecycle initiatives based on business impact and feasibility. - Strategic Collaboration with Internal Teams - Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution. - Provide strategic guidance and feedback on lifecycle initiatives being developed or executed. - Participate in internal discussions related to lifecycle program planning and experimentation strategies. - Execution Review and Strategic Quality Assurance - Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives. - Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices. - Identify opportunities to improve program performance and execution quality. Qualifications - 5 to 7 years of experience managing retention marketing programs for DTC ecommerce brands. - Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs. - Extensive experience working with Klaviyo is required. - Strong experience managing and optimizing retention programs. - Experience working with Shopify or supporting Shopify-based ecommerce brands. - Strong understanding of lifecycle marketing analytics and performance reporting. - Ability to translate performance data into actionable marketing strategies. - Strong client communication and presentation skills. - Ability to work independently while collaborating with distributed teams. - Agency experience is a plus. - Bachelor’s degree or equivalent professional experience. Preferred Candidate Locations - Latin America Requirements - This role is structured as an independent contractor engagement. - Contractors are not eligible for company-sponsored benefits including health insurance, retirement plans, paid time off, bonuses, equity, or other employee benefit programs. - Compensation will be discussed during the interview process and will depend on the contractor’s experience, qualifications, and proposed hourly rate. - The engagement may require up to 40 hours per week.
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Retention Marketing Specialist I
UN/COMMONWe are a multi-channel Shopify Plus agency, powering the next generation of global brands.
Role Description The Retention Marketing Specialist owns the day-to-day execution of email and SMS production for our clients. This includes: - Project management - Content planning - Copy and creative briefs - HTML builds - QA - Scheduling You will manage end-to-end production and keep timelines on track across design, strategy, and client teams. You will work closely with a Retention Marketing Strategist to support retention strategy, reporting, and ongoing optimization. If you enjoy organized workflows, sharp deadlines, clean builds, and improving the customer journey through thoughtful messaging, you will do well here. What You Will Do: - Manage the full production process for email campaigns and automated flows - Build emails in Klaviyo or similar ESPs - Write on-brand copy - Create clear briefs for the design team - QA content and logic - Schedule deployments - Maintain the monthly content calendar - Drive timelines with clients - Ensure all assets and approvals stay on track - Support the Retention Marketing Strategist by pulling performance data, analyzing results, and developing recommendations - Build automated workflows, segmentation, and list logic - Maintain list hygiene - Work confidently with Shopify apps such as Yotpo, Loyalty Lion, JustUno, and Privy Based on our projected customer base growth, we foresee the need for a Retention Marketing Specialist within the next 2-4 months to ensure we can effectively manage and nurture our expanding user community. Qualifications - 2 years of experience in retention marketing, specifically across email, SMS, CRM, or loyalty programs - Hands-on experience with an Email Service Platform (ESP), with a strong preference for Klaviyo - Strong copywriting skills for direct-to-consumer (DTC) e-commerce, with the ability to adapt tone and style to match different client brands - A solid understanding of email analytics and the ability to translate data insights into actionable strategy - Clear understanding of the difference between marketing campaigns and automated flows, and knowing when to deploy each - Proficiency in building segmented customer lists using behavioral and transactional data - Experience working within Shopify or directly supporting Shopify-based clients - A proactive, organized approach, with the ability to think through the entire customer journey and work effectively in a fast-paced, collaborative team Requirements - Resume and responses must be in English. English proficiency is required - All applications and resumes must be submitted in English. Applications in other languages will not be considered Benefits - This is a contract position - Up to 40 hours weekly - Remote Selection Process The selection process includes a video interview screening, followed by role-specific discussions (possible assessment) and a final leadership conversation. Commitment to Inclusion UN/COMMON is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where all employees can thrive and bring their full selves to work. Company Description UN/COMMON has been recognized by Inc. Magazine as one of the fastest-growing private companies in America, reflecting our people-driven approach to growth, innovation, and excellence. Agency Policy Recruiting agencies are not authorized to submit candidates for this role. UN/COMMON does not accept unsolicited resumes or candidate submissions from agencies.
• Design and revise marketing materials such as flyers, brochures, presentations, and ads. • Prepare print-ready files and continuously update existing materials. • Create graphics and retouch images. • Prepare social media content and support content creation. • Prepare trade shows, events, and training sessions. • Manage and keep marketing materials up to date. • Collaborate with external partners and agencies. • Support our marketing team with day-to-day tasks and take on your own projects.
Marketing Intern at Timeline
Центр развития карьеры SkillboxПроект Винополия в Екатеринбурге – это геймифицированная дегустация, основанная на игре в монополию с элементами вечеринок и азартных игр.
Role Description Ищем маркетологов на практику для работы с маркетингом образовательных и HR-продуктов. Практика предполагает работу с реальными маркетинговыми задачами и возможностью получить оффер в команду по итогам. - Разработка маркетинговых стратегий для продуктов компании; - Построение маркетинговых воронок; - Привлечение аудитории через контент и партнёрские коллаборации; - Работа с соцсетями и экспертным контентом; - Поиск каналов привлечения и партнёров; - Участие в маркетинговых запусках образовательных программ. Qualifications - Интерес к контент-маркетингу, воронкам, инфопродуктам; - Проактивность и готовность быстро учиться. Requirements - Базовый опыт в маркетинге; - Понимание инфобизнеса / образовательных продуктов; - Интерес к AI-инструментам в маркетинге. Benefits - Опыт работы с реальными маркетинговыми запусками; - Наставничество и обратную связь; - Практику разработки маркетинговых стратегий; - Возможность получить job offer по итогам практики. Company Description Тимлайн — цифровая платформа для оценки сотрудников и построения карьерных треков.
Marketing Advisor
WorleyWorley is a global professional services company of energy, chemicals, and resources experts headquartered in Australia. We partner with our customers to deliver projects and create value over the life of their portfolio of assets. We solve complex problems by finding integrated data-centric solutions from the first stages of consulting and engineering to installation and commissioning, to the last stages of decommissioning and remediation.
Role Description We're looking for a Motion Designer and Content Creator to join our Creative team in the production of content that helps bring our brand, campaigns, people stories, and customer stories to life. In this role, you will develop high-quality motion graphics, video, static design assets, and written content. You will work with marketers, stakeholders, and other writers and designers to create content that is on brand, fit for channel, and useful to our audience. - Create motion graphics, video, static design assets, and short-form written content. - Turn briefs and complex subject matter into engaging stories. - Support creative concepts, storyboards, scripts, and content narratives. - Design and edit video content from brief to delivery. - Ensure all work aligns with Worley brand standards and accessibility requirements. - Leverage emerging tools and AI-assisted workflows while collaborating with the creative team. Qualifications - 5+ years of relevant experience in motion design, video editing, content creation, graphic design, or adjacent creative roles, ideally in an in-house brand, B2B, or advertising agency environment. - Good conceptual, storytelling, and writing ability, with the judgement to help turn complex technical or business content into clear visual and written narratives. - Proficiency in Adobe Creative Cloud, especially After Effects, Premiere Pro, Illustrator, and Photoshop; working knowledge of Audition, Media Encoder, and Adobe Firefly preferred. - Experience using AI image and video generation platforms such as Gemini, Veo, or similar tools to support concept development, visual exploration, and production workflows. - Capability in storyboarding, scripting, animatics, editing, and motion design, including typography in motion, pacing and transitions, audio design, and versioning for different formats and channels. - Strong writing and editing skills for short-form digital, video, campaign, social, and presentation content. - Good design craft and attention to detail, with an eye for typography, composition, hierarchy, colour, brand consistency, tone of voice, and motion behaviour. - Experience creating content for platform-native environments including social, web, presentations, paid media, and events. - Comfort working with stakeholders, discussing creative rationale, responding to feedback, and helping solve briefs effectively. - Good production discipline, including file organisation, asset management, version control, and the ability to manage multiple projects while maintaining quality and deadlines. - Strong written English skills, with the ability to adapt content for clear, accessible communication across global audiences. - Strong organizational and time management skills. - Some understanding/familiarity with content best practices for LinkedIn. - A collaborative team member who is also comfortable working independently. - Demonstrated experience or a willingness to work remotely as part of a global team. Requirements - Degree, diploma, or equivalent experience in motion design, animation, graphic design, film, visual communication, content creation, writing, or a related creative discipline. - A strong portfolio or showreel demonstrating motion graphics, video editing, design, and content work across multiple formats and channels. Benefits - Values-inspired culture that unlocks brilliance through belonging, connection, and innovation. - Diverse, inclusive, and respectful workplace. - Opportunities for reskilling and leveraging transferable skills. - Support for the transition of our workforce to become experts in today's low carbon energy infrastructure and technology.
