This role is designed for a hands-on, data-driven marketer who thrives in shaping the customer journey from first touch through long-term retention and expansion. You will create and execute lifecycle programs, craft compelling content, and run experiments that optimize user engagement and growth. Working closely with cross-functional teams, you will translate customer insights into actionable initiatives that drive activation, adoption, and expansion. Build and manage lifecycle marketing programs across email and in-app channels, including onboarding, activation, product updates, newsletters, and advocacy campaigns. Develop expansion and upsell nurture flows informed by customer goals, product usage, and adoption patterns. Collaborate with Customer Experience, Sales, Product, and Demand Generation teams to align messaging, content, and experiments with customer needs and growth objectives. Design and execute cross-funnel experiments that improve conversion, activation, and retention metrics. Create and repurpose content including landing pages, email campaigns, newsletters, blog posts, and case studies that drive engagement and support acquisition and retention goals. Measure program performance and analyze user behavior to continuously optimize campaigns and provide insights to stakeholders.

• Drive referral growth strategies across assigned practices • Build and maintain relationships with referring offices and community partners • Oversee and manage a regional marketing budget • Track, analyze, and report on referral trends and marketing ROI • Create engaging marketing materials and presentations using Excel and PowerPoint • Collaborate with practice leaders to implement creative, local marketing initiatives • Represent Specialty Dental Brands within the dental community with energy and professionalism • Travel up to 30% to surrounding states to support practices and referral relationships

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Digital Marketing Operations Manager - REMOTE. In this pivotal role, you will manage the day-to-day operations of digital marketing campaigns, ensuring they align with business objectives. Your expertise in technical and analytical processes will drive continuous improvement in digital marketing performance. Oversee the execution and optimization of digital marketing campaigns across multiple channels. Collaborate with team members to align digital marketing strategies with business goals. Utilize analytics tools to track performance and provide actionable insights. Prepare and present reports on marketing activities to stakeholders. Manage the corporate website and ensure effective content management. Track marketing return on investment (ROI) using appropriate platforms. Lead the integration of marketing technologies to enhance operations. Develop processes for efficient workflows in digital marketing. Identify automation opportunities and implement solutions. Monitor and manage the digital marketing budget.

• Develop and execute marketing strategies for the B2B segment, focusing on lead generation and qualification. • Plan and implement inbound marketing campaigns using blogs, email, and social media to attract and nurture leads. • Create and optimize paid media campaigns (Google Ads, LinkedIn Ads, etc.), prioritizing ROI and measurable results. • Produce high-value assets and relevant materials such as whitepapers, e-books, case studies, and sales presentations. • Develop content and initiatives to strengthen customer relationships (relationship marketing). • Conduct market analysis and audience segmentation to understand the sector's specific needs. • Coordinate Account-Based Marketing (ABM) strategies for high-value prospects. • Implement and monitor metrics to measure campaigns and recommend continuous optimizations. • Manage marketing automation and CRM tools to integrate marketing and sales strategies. • Organize and promote events, webinars, and corporate trade shows to reinforce branding and drive new business.