• Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days • Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability) • Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy • Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline • Manage relationships with our paid media agency, web developer, and other 3rd parties as needed • Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management • Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team’s operating model as inbound and brand-sourced demand grows • Partner closely with Sales leadership on ICP, territory coverage, handoff criteria, and pipeline quality feedback loops • Develop a content strategy grounded in organic discoverability and buyer education that builds authority across the full buyer journey • Work with our content team to align investment with where buyers actually research: peer communities, analyst coverage, LinkedIn, and AI-assisted search • Apply a modern point of view on content gating — treating distribution and trust as strategic levers alongside lead capture • Contribute to brand positioning work that makes NovoEd recognizable and authoritative in enterprise L&D • Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that build category presence over time • Partner with the VP of Marketing on campaign narrative and integrated campaign execution • Partner with Revenue Operations — who own the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) — to optimize systems for demand generation impact • Define the requirements: attribution models, reporting views, and dashboards that give leadership an honest view of pipeline health and channel contribution • Collaborate with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that support the demand engine

• Plan and execute integrated marketing campaigns. • Coordinate GTM launches across multiple functions. • Manage campaign timelines and execution. • Work closely with Community, Product, CRM, Paid and regional teams. • Localize global campaigns for the local market. • Monitor campaign performance and recommend optimizations. • Ensure consistent execution quality across all initiatives.

Role Description We’re looking for a Director of Paid Search to own execution and performance across Google Ads. This is a hands-on role focused on managing, optimizing, and scaling campaigns across Search, Performance Max, Shopping, and YouTube within a performance-driven environment. - Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube) - Build and refine account structure, campaigns, and asset groups - Manage keyword strategy, search queries, and negative keyword lists - Monitor and optimize shopping feeds and campaign performance - Handle bid strategy and budget pacing to hit performance goals - Draft ad copy and creative variations (with final approvals as needed) - Monitor GA4 conversions and investigate discrepancies - Collaborate with paid social on cross-channel insights - Lead paid search communication with the client (Slack, calls, reporting) - Participate in weekly calls and present performance updates Qualifications - 5+ years of hands-on Google Ads experience - Experience managing accounts with $100K+ monthly spend - Strong experience across Search, Performance Max, and Shopping campaigns - Solid understanding of keyword strategy, search query mining, and negative keyword management - Experience with bid strategies and budget pacing - GA4 proficiency (conversion tracking, audiences, reporting) - Strong written and spoken English (client-facing) - Experience working with US, UK, or AU clients Nice-to-Haves - DTC / e-commerce experience (apparel or fashion preferred) - Experience with shopping feed optimization - Familiarity with Demand Gen / YouTube campaigns - Exposure to cross-channel collaboration (paid social, creative testing) Benefits - Remote Work: Work from anywhere—our team is global, and we value work-life balance. - Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us. - Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.

• Plan and optimize paid media campaigns. • Analyze metrics such as CPL, CAC, ROI, ROAS, and conversion. • Test ad creatives, ad copy, offers, audiences, and landing pages. • Identify funnel improvements in collaboration with the commercial/sales team. • Support Growth strategies for acquisition and scaling. • Translate data into actionable performance improvements.