• Plan and execute integrated marketing campaigns. • Coordinate GTM launches across multiple functions. • Manage campaign timelines and execution. • Work closely with Community, Product, CRM, Paid and regional teams. • Localize global campaigns for the local market. • Monitor campaign performance and recommend optimizations. • Ensure consistent execution quality across all initiatives.

Role Description We’re looking for a Director of Paid Search to own execution and performance across Google Ads. This is a hands-on role focused on managing, optimizing, and scaling campaigns across Search, Performance Max, Shopping, and YouTube within a performance-driven environment. - Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube) - Build and refine account structure, campaigns, and asset groups - Manage keyword strategy, search queries, and negative keyword lists - Monitor and optimize shopping feeds and campaign performance - Handle bid strategy and budget pacing to hit performance goals - Draft ad copy and creative variations (with final approvals as needed) - Monitor GA4 conversions and investigate discrepancies - Collaborate with paid social on cross-channel insights - Lead paid search communication with the client (Slack, calls, reporting) - Participate in weekly calls and present performance updates Qualifications - 5+ years of hands-on Google Ads experience - Experience managing accounts with $100K+ monthly spend - Strong experience across Search, Performance Max, and Shopping campaigns - Solid understanding of keyword strategy, search query mining, and negative keyword management - Experience with bid strategies and budget pacing - GA4 proficiency (conversion tracking, audiences, reporting) - Strong written and spoken English (client-facing) - Experience working with US, UK, or AU clients Nice-to-Haves - DTC / e-commerce experience (apparel or fashion preferred) - Experience with shopping feed optimization - Familiarity with Demand Gen / YouTube campaigns - Exposure to cross-channel collaboration (paid social, creative testing) Benefits - Remote Work: Work from anywhere—our team is global, and we value work-life balance. - Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us. - Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.

• Plan and optimize paid media campaigns. • Analyze metrics such as CPL, CAC, ROI, ROAS, and conversion. • Test ad creatives, ad copy, offers, audiences, and landing pages. • Identify funnel improvements in collaboration with the commercial/sales team. • Support Growth strategies for acquisition and scaling. • Translate data into actionable performance improvements.

Role Description We are looking for an experienced Performance Marketing Specialist with deep expertise in Meta Ads and Google Ads to manage paid media campaigns across multiple client accounts. This is not a junior campaign management role. We're looking for someone with genuine hands-on experience who understands how to build, optimise and scale campaigns that generate commercial results. You'll be expected to think strategically, proactively identify opportunities, and confidently recommend improvements without requiring constant direction. If you're someone who enjoys taking ownership, solving problems, and helping businesses grow through performance marketing, we'd love to hear from you. Key Responsibilities - Own multiple client advertising accounts across Meta and Google. - Plan, build and launch high-performing campaigns from scratch. - Manage campaign budgets efficiently to maximise ROI. - Continuously optimise campaigns based on performance data. - Conduct audience research and targeting strategy. - Develop testing frameworks for creatives, copy and landing pages. - Monitor campaign performance daily and make data-driven improvements. - Recommend new growth opportunities for client accounts. - Identify trends and proactively suggest campaign improvements. - Develop media strategies aligned to client objectives. - Advise on budget allocation across platforms. - Support overall digital growth strategy. - Produce clear client performance reports. - Analyse campaign metrics and translate data into actionable insights. - Monitor key KPIs including: - ROAS - CPA - CPL - CTR - Conversion Rate - CAC - Present recommendations based on campaign performance. - Build trusted relationships with clients. - Explain campaign performance in clear, commercial language. - Participate in strategy meetings where required. - Respond proactively to client questions and requests. - Stay ahead of changes across Meta and Google advertising platforms. - Recommend new campaign types, automation opportunities and best practices. - Keep up to date with AI tools and emerging advertising technologies. Qualifications - 4+ years of hands-on Meta Ads experience. - 4+ years managing Google Ads campaigns. - Proven experience managing multiple client accounts. - Strong understanding of ecommerce and lead generation campaigns. - Experience managing significant monthly advertising budgets. - Excellent analytical skills. - Strong reporting and presentation ability. - Highly organised and self-managed. - Comfortable working remotely with minimal supervision. - Excellent written and spoken English. Preferred Experience - Experience with any of the following would be advantageous: - Google Analytics 4 (GA4) - Google Tag Manager - Google Looker Studio - Conversion tracking - Meta Pixel implementation - Google Conversion Tracking - Ecommerce brands - Shopify - Landing page optimisation - A/B testing - AI tools for campaign optimisation The Ideal Candidate - A specialist rather than a generalist. - Commercially minded. - Curious and proactive. - Detail-oriented. - Comfortable working independently. - Confident making recommendations without waiting for instruction. - Calm under pressure. - Passionate about performance marketing. - Always looking for ways to improve results. Success Measures - Successfully onboarded multiple client accounts. - Improved campaign performance across existing portfolios. - Delivered measurable increases in ROAS and lead generation. - Built trusted relationships with clients. - Established a proactive optimisation process across all managed campaigns. - Become the agency's go-to expert for paid media strategy. Benefits - Competitive South African salary (dependent on experience). - Fully remote position. - Flexible working hours aligned to UK business hours. - Opportunity to work directly with international clients. - Exposure to a diverse range of growing brands. - Long-term career growth within a rapidly scaling agency. - Autonomy and ownership over client accounts. - Collaborative, entrepreneurial team culture.