• Enable the MarComms team to operate efficiently and confidently by leading tooling support, strengthening core operational systems, and providing high-quality project management • Manage and improve a portfolio of operational tools for media relations and reporting • Support the transition to automated tracking and reporting through coordination and documentation • Organize foundational MarComms systems including onboarding materials and documentation hygiene • Coordinate cross-functional projects with clear timelines and stakeholder involvement

• Own the end-to-end strategy, governance, and execution of prospect data and list management across Sales and Marketing. • Ensure that all GTM motions are supported by accurate, enriched, well-governed, and actionable account and contact data. • Report directly to the VP of Demand Gen and partner closely with Marketing, RevOps, Sales Operations, Master Data Management, Product, and Analytics teams to improve targeting, personalization, pipeline efficiency, and ROI visibility. • Lead the List Management Program across all GTM motions (Acquisition, Expansion, Competitive Displacement). • Define and document standardized processes for list sourcing, intake, enrichment, hygiene, segmentation, and retirement. • Serve as the single accountable owner for prospect list quality, governance, and performance measurement. • Define data requirements to support ICP-based targeting for MSP and Mid-Market Enterprise (IIT) segments. • Own external list purchase strategy, intake workflows, normalization, tagging, and ROI tracking. • Establish ongoing account and contact data hygiene processes, including invalid record removal and duplicate remediation. • Partner with Master Data Management Team to define ownership, SLAs, and escalation paths for data quality issues. • Centralize and operationalize first-party & third-party data sources in partnership with RevOps. • Define segmentation and enrichment standards to ensure lists are activation-ready before entering campaigns or sequences. • Partner with Analytics to define success metrics and reporting for list quality, pipeline contribution, and ROI. • Establish feedback loops with Sales and SDR teams to continuously improve ICP accuracy and data effectiveness. • Identify and implement automation and AI use cases that improve data quality, scalability, and operational efficiency.

• Translate marketing and company-level priorities into integrated roadmaps, capacity plans, and sequencing across all marketing functions. • Ensure alignment between strategic objectives, team priorities, and execution plans, enabling effective tradeoffs and focus. • Partner with marketing leadership to support annual planning, quarterly prioritization, and re-forecasting processes. • Own and continuously improve marketing operating models, planning cycles, prioritization frameworks, and core operating rituals (monthlies, QBRs, leadership reviews). • Design and optimize cross-functional processes with Product, Data, Finance, and Legal to enable efficient execution and scalability. • Define and maintain operational standards, documentation, and governance across marketing initiatives. • Establish clear performance frameworks that connect marketing strategy to outcomes through well-defined KPIs, dashboards, and reporting. • Provide decision support to marketing leadership by surfacing insights, risks, and tradeoffs related to capacity, performance, and investment. • Ensure consistent visibility into marketing performance, progress against priorities, and resource allocation. • Identify, evaluate, and prioritize AI and automation use cases across marketing workflows. • Standardize tools, frameworks, and best practices to drive consistent and responsible AI adoption. • Partner with teams to embed AI into day-to-day operations, positioning it as a true productivity and decision-making enabler. • Act as a trusted thought partner to senior marketing leaders, influencing decisions through structured thinking and data-driven insights. • Coach and guide Marketing Operations team members, including Specialists, to elevate operational maturity across the function. • Drive alignment and accountability across stakeholders through clear communication and influence.

• Own day-to-day administration and optimization of Marketo, including integrations, custom objects, field management, scoring models, and workflow improvements to support scalable marketing execution. • Support the execution and optimization of marketing initiatives such as email campaigns, lead nurturing programs, and live and digital events, ensuring campaigns are launched accurately and on time. • Maintain and enhance marketing automation assets including email templates, landing pages, forms, and workflows, using tools such as Stensul to improve speed and quality. • Ensure reliable data flow and alignment between Marketo and Salesforce, supporting lead routing, segmentation, and data integrity across systems. • Partner with Revenue Operations to track, analyze, and report on campaign performance, contributing insights that improve pipeline visibility and revenue impact. • Identify opportunities to improve marketing operations processes, documentation, and system usage to increase efficiency and reduce execution risk.