• Own the end-to-end strategy, governance, and execution of prospect data and list management across Sales and Marketing. • Ensure that all GTM motions are supported by accurate, enriched, well-governed, and actionable account and contact data. • Report directly to the VP of Demand Gen and partner closely with Marketing, RevOps, Sales Operations, Master Data Management, Product, and Analytics teams to improve targeting, personalization, pipeline efficiency, and ROI visibility. • Lead the List Management Program across all GTM motions (Acquisition, Expansion, Competitive Displacement). • Define and document standardized processes for list sourcing, intake, enrichment, hygiene, segmentation, and retirement. • Serve as the single accountable owner for prospect list quality, governance, and performance measurement. • Define data requirements to support ICP-based targeting for MSP and Mid-Market Enterprise (IIT) segments. • Own external list purchase strategy, intake workflows, normalization, tagging, and ROI tracking. • Establish ongoing account and contact data hygiene processes, including invalid record removal and duplicate remediation. • Partner with Master Data Management Team to define ownership, SLAs, and escalation paths for data quality issues. • Centralize and operationalize first-party & third-party data sources in partnership with RevOps. • Define segmentation and enrichment standards to ensure lists are activation-ready before entering campaigns or sequences. • Partner with Analytics to define success metrics and reporting for list quality, pipeline contribution, and ROI. • Establish feedback loops with Sales and SDR teams to continuously improve ICP accuracy and data effectiveness. • Identify and implement automation and AI use cases that improve data quality, scalability, and operational efficiency.

• Translate marketing and company-level priorities into integrated roadmaps, capacity plans, and sequencing across all marketing functions. • Ensure alignment between strategic objectives, team priorities, and execution plans, enabling effective tradeoffs and focus. • Partner with marketing leadership to support annual planning, quarterly prioritization, and re-forecasting processes. • Own and continuously improve marketing operating models, planning cycles, prioritization frameworks, and core operating rituals (monthlies, QBRs, leadership reviews). • Design and optimize cross-functional processes with Product, Data, Finance, and Legal to enable efficient execution and scalability. • Define and maintain operational standards, documentation, and governance across marketing initiatives. • Establish clear performance frameworks that connect marketing strategy to outcomes through well-defined KPIs, dashboards, and reporting. • Provide decision support to marketing leadership by surfacing insights, risks, and tradeoffs related to capacity, performance, and investment. • Ensure consistent visibility into marketing performance, progress against priorities, and resource allocation. • Identify, evaluate, and prioritize AI and automation use cases across marketing workflows. • Standardize tools, frameworks, and best practices to drive consistent and responsible AI adoption. • Partner with teams to embed AI into day-to-day operations, positioning it as a true productivity and decision-making enabler. • Act as a trusted thought partner to senior marketing leaders, influencing decisions through structured thinking and data-driven insights. • Coach and guide Marketing Operations team members, including Specialists, to elevate operational maturity across the function. • Drive alignment and accountability across stakeholders through clear communication and influence.

• Own day-to-day administration and optimization of Marketo, including integrations, custom objects, field management, scoring models, and workflow improvements to support scalable marketing execution. • Support the execution and optimization of marketing initiatives such as email campaigns, lead nurturing programs, and live and digital events, ensuring campaigns are launched accurately and on time. • Maintain and enhance marketing automation assets including email templates, landing pages, forms, and workflows, using tools such as Stensul to improve speed and quality. • Ensure reliable data flow and alignment between Marketo and Salesforce, supporting lead routing, segmentation, and data integrity across systems. • Partner with Revenue Operations to track, analyze, and report on campaign performance, contributing insights that improve pipeline visibility and revenue impact. • Identify opportunities to improve marketing operations processes, documentation, and system usage to increase efficiency and reduce execution risk.

Role Description We are hiring a Senior Marketing Operations & Campaign Manager to serve as a cornerstone of our marketing team. This person will combine strong marketing operations expertise with well-rounded B2B marketing execution. They will help us run a smarter, more disciplined go-to-market engine - not just manage systems, but understand how the business actually performs. This is a senior individual contributor role with high visibility and high trust. Core Responsibilities - Marketing Operations & Data Ownership - Serve as primary owner of HubSpot (Marketing Hub) - Govern lead lifecycle stages, MQL definitions, routing logic, and attribution standards - Build and maintain advanced automation workflows - Maintain data hygiene and reporting integrity - Troubleshoot issues impacting sales visibility or reporting accuracy - Advanced, hands-on HubSpot expertise is required - Pipeline Reporting & Business Insight - Own how we measure pipeline, performance, and revenue contribution across marketing and sales - Build and maintain dashboards tracking conversion, velocity, win rates, deal size, and source performance - Establish standardized reporting definitions across marketing and sales - Present insights to leadership and recommend specific, actionable next steps - Identify trends and seasonality patterns in pipeline performance - Proactively surface risks and improvement opportunities - You must be comfortable presenting to stakeholders - Campaign, Webinar & Event Execution - Lead operational planning and execution of webinars, events, and multi-channel campaigns - Draft and refine email copy for event promotions, webinar invites, reminders, follow-ups, and nurture sequences - Ensure campaigns are properly built, tracked, and measured inside HubSpot - Coordinate timelines, workflows, follow-ups, and post-event reporting - Optimize event and webinar ROI - Contribute directly to tactical execution across marketing projects when bandwidth or complexity requires it - GTM Alignment & Cross-Functional Execution - Align marketing automation and reporting with sales workflows - Improve lead handoffs and feedback loops between marketing and sales - Support outbound segmentation and campaign coordination - Bring structure to cross-functional initiatives - Process Discipline & Continuous Improvement - Identify inefficiencies and fix them without being asked - Reduce manual work through automation and structured process design - Maintain documentation for lifecycle governance and reporting standards - Over-communicate when processes change, or issues arise - Bring structured thinking to ambiguous projects Qualifications - 5–7+ years in B2B Marketing with a strong Marketing Operations foundation - Prior dedicated Marketing Operations roles required - Advanced hands-on HubSpot expertise (Marketing Hub) - Mandatory experience supporting a B2B sales-led funnel - Experience building dashboards and presenting insights to stakeholders - Experience executing webinars, events, or multi-channel B2B campaigns - Professional fluency in English (written and verbal) - Overlap with US Eastern business hours Preferred - Experience in consulting, advisory, or professional services environments - Experience in cybersecurity, compliance, or technology services Benefits - Access to private medical insurance through MetLife - Life insurance policy via MetLife - 30-day Christmas bonus and a monthly technology stipend - Contribution of 8% of the employee's salary to a savings fund - Flexible vacation policy that allows you to manage your schedule and rest and recharge when you need to - Family-friendly benefits, extended parental leave for when you need to spend critical time with new family members, and employer-paid short-term and long-term disability - Support for individual development through certifications, continued learning, conferences, and more Company Description Echelon Risk + Cyber is committed to creating an inclusive environment for our team with unquestioned integrity. We value a diverse workforce and a culture of inclusivity and belonging. All employment decisions shall be made without regard to age, race, creed, color, religion, gender, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Echelon Risk + Cyber is an Equal Opportunity Employer.