• Lead and manage the Creative Strategy department • Eventually Host weekly creative/performance meetings • Review learnings with the team: - what’s working - what’s not working - what needs improvement • Work closely with: - the CEO - media buying agencies - creative agencies - editors - creators - strategists • Develop creative systems, workflows, SOPs, and testing structures for the client • Train and mentor creative strategists • Create and review: - hooks - concepts - scripts - UGC ideas - AI concepts - static concepts - performance angles • Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product • Bring initiative, leadership, structure, and creativity into the company

• responsible for creating high-performing creative concepts across multiple formats, • including video concepts • UGC concepts • AI video concepts • static concepts • write hooks and scripts • develop new creative angles • research trends and competitors • analyze what’s currently working in the market • study customer psychology and emotional drivers • help improve creative systems and workflows • collaborate with editors, creators, and the creative team

Role Description We are looking for a highly experienced Head of Creative Strategy to join our growing DTC e-commerce brand. This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company. What We're Looking For - Deep understanding of: - Customer psychology - Product positioning - Direct response marketing - Creative strategy - Consumer behavior - Trend analysis - Data interpretation - Scaling ads through creative - Strong experience with: - Meta/Facebook Ad Manager - Northbeam - Triple Whale - DTC attribution/data analysis - UGC strategy - AI creative concepts - Static ads - Script writing - Creative testing systems - Ability to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis. Responsibilities - Lead and manage the Creative Strategy department - Host weekly creative/performance meetings - Review learnings with the team: - What’s working - What’s not working - What needs improvement - Work closely with: - The CEO - Media buying agencies - Creative agencies - Editors - Creators - Strategists - Develop creative systems, workflows, SOPs, and testing structures for the client - Train and mentor creative strategists - Create and review: - Hooks - Concepts - Scripts - UGC ideas - AI concepts - Static concepts - Performance angles - Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product - Bring initiative, leadership, structure, and creativity into the company Ideal Candidate - Has worked with successful DTC/e-commerce brands - Understands direct response advertising deeply - Understands how to scale brands creatively - Has strong communication and leadership skills - Can teach and explain ideas clearly to team members - Is ambitious and growth-oriented - Has strong initiative and creativity - Understands brand identity and customer psychology - Knows how to combine data with creativity - Understands the demographic of primarily older women/homeowners Work Environment - Work with an in-house DTC scaling brand - Remote work - Flexible hours - Full-time role, contractor basis - Strong compensation level for the right talent

Role Description Are you a data-driven digital marketer who thrives on improving performance and driving real client results? We’re looking for a Paid Media Strategist to join our Client Success team, where you’ll own campaign performance for a portfolio of high-value clients. In this role, you’ll partner closely with Account Managers in a pod structure—giving you the space to focus on what you do best: - Optimizing campaigns, uncovering insights, and driving measurable ROI. If you enjoy working across PPC, SEO, and multi-channel campaigns—and want to see the direct impact of your work—this is a great opportunity to grow your career in a collaborative, fast-paced environment. What You’ll Do - Own day-to-day campaign performance across PPC and SEO initiatives. - Optimize campaigns across platforms such as Google Ads, Meta, and display networks. - Analyze performance trends and deliver data-driven recommendations to improve ROI. - Build and maintain pacing reports, performance dashboards, and campaign insights. - Conduct A/B testing (ads, landing pages, keywords) to improve results. - Partner with Account Managers to support client retention and growth. - Participate in client meetings, presenting insights and performance updates as needed. - Troubleshoot performance issues and identify new optimization opportunities. - Support keyword strategy development and SEO performance reporting. - Manage multiple campaigns and priorities within defined SLAs. What Makes This Role Different - Focused ownership: You handle performance—not client firefighting. - Team-based model: Work in pods with dedicated Account Managers. - Real impact: Your work directly influences client retention and growth. - Variety: Manage campaigns across multiple industries and channels. Qualifications - 3–5 years of experience in digital marketing (agency or in-house). - Strong hands-on experience with PPC campaign management. - Working knowledge of SEO fundamentals and reporting. - Experience with tools such as Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel. - Ability to analyze data and translate insights into actionable strategies. - Strong communication skills—you can explain performance clearly and confidently. - Highly organized with the ability to manage multiple campaigns and deadlines. Requirements - Bonus If You Have: - Experience in an agency or high-volume client environment. - Exposure to multi-channel campaigns (display, social, email). - Advanced Excel or data analysis skills. Benefits - Collaborative, supportive team environment. - Opportunity to grow into senior strategist or leadership roles. - Exposure to diverse clients and marketing strategies. - Fast-paced environment where your ideas and optimizations matter. Company Description USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce.