Role Description We are looking for a highly experienced Head of Creative Strategy to join our growing DTC e-commerce brand. This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company. What We're Looking For - Deep understanding of: - Customer psychology - Product positioning - Direct response marketing - Creative strategy - Consumer behavior - Trend analysis - Data interpretation - Scaling ads through creative - Strong experience with: - Meta/Facebook Ad Manager - Northbeam - Triple Whale - DTC attribution/data analysis - UGC strategy - AI creative concepts - Static ads - Script writing - Creative testing systems - Ability to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis. Responsibilities - Lead and manage the Creative Strategy department - Host weekly creative/performance meetings - Review learnings with the team: - What’s working - What’s not working - What needs improvement - Work closely with: - The CEO - Media buying agencies - Creative agencies - Editors - Creators - Strategists - Develop creative systems, workflows, SOPs, and testing structures for the client - Train and mentor creative strategists - Create and review: - Hooks - Concepts - Scripts - UGC ideas - AI concepts - Static concepts - Performance angles - Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product - Bring initiative, leadership, structure, and creativity into the company Ideal Candidate - Has worked with successful DTC/e-commerce brands - Understands direct response advertising deeply - Understands how to scale brands creatively - Has strong communication and leadership skills - Can teach and explain ideas clearly to team members - Is ambitious and growth-oriented - Has strong initiative and creativity - Understands brand identity and customer psychology - Knows how to combine data with creativity - Understands the demographic of primarily older women/homeowners Work Environment - Work with an in-house DTC scaling brand - Remote work - Flexible hours - Full-time role, contractor basis - Strong compensation level for the right talent

Role Description Are you a data-driven digital marketer who thrives on improving performance and driving real client results? We’re looking for a Paid Media Strategist to join our Client Success team, where you’ll own campaign performance for a portfolio of high-value clients. In this role, you’ll partner closely with Account Managers in a pod structure—giving you the space to focus on what you do best: - Optimizing campaigns, uncovering insights, and driving measurable ROI. If you enjoy working across PPC, SEO, and multi-channel campaigns—and want to see the direct impact of your work—this is a great opportunity to grow your career in a collaborative, fast-paced environment. What You’ll Do - Own day-to-day campaign performance across PPC and SEO initiatives. - Optimize campaigns across platforms such as Google Ads, Meta, and display networks. - Analyze performance trends and deliver data-driven recommendations to improve ROI. - Build and maintain pacing reports, performance dashboards, and campaign insights. - Conduct A/B testing (ads, landing pages, keywords) to improve results. - Partner with Account Managers to support client retention and growth. - Participate in client meetings, presenting insights and performance updates as needed. - Troubleshoot performance issues and identify new optimization opportunities. - Support keyword strategy development and SEO performance reporting. - Manage multiple campaigns and priorities within defined SLAs. What Makes This Role Different - Focused ownership: You handle performance—not client firefighting. - Team-based model: Work in pods with dedicated Account Managers. - Real impact: Your work directly influences client retention and growth. - Variety: Manage campaigns across multiple industries and channels. Qualifications - 3–5 years of experience in digital marketing (agency or in-house). - Strong hands-on experience with PPC campaign management. - Working knowledge of SEO fundamentals and reporting. - Experience with tools such as Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel. - Ability to analyze data and translate insights into actionable strategies. - Strong communication skills—you can explain performance clearly and confidently. - Highly organized with the ability to manage multiple campaigns and deadlines. Requirements - Bonus If You Have: - Experience in an agency or high-volume client environment. - Exposure to multi-channel campaigns (display, social, email). - Advanced Excel or data analysis skills. Benefits - Collaborative, supportive team environment. - Opportunity to grow into senior strategist or leadership roles. - Exposure to diverse clients and marketing strategies. - Fast-paced environment where your ideas and optimizations matter. Company Description USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce.

Role Description RZ HR Studio is hiring for Creative Strategists for clients in our Remote Talent Network. These are performance-driven eCommerce brands, DTC companies, and marketing agencies that rely on creative to drive growth. If you know how to develop winning ad concepts, identify compelling angles, and turn insights into high-performing campaigns, we'd love to connect with you. - Join a curated network of eCommerce operators matched with brands that are actively scaling. - Work directly with brands that invest heavily in creative testing and understand that creative drives performance. - Partner closely with founders, media buyers, editors, and designers to influence growth. - Become part of a curated talent network where your skills are matched to the right opportunities. What your day looks like: - Develop creative strategies, ad angles, and campaign concepts for paid social channels. - Research audiences, competitors, and market trends to uncover winning messaging opportunities. - Write creative briefs and scripts for UGC creators, video editors, and designers. - Analyze creative performance and iterate based on data and customer insights. - Collaborate with media buyers and creative teams to continuously improve campaign performance. - Stay ahead of platform trends, creative best practices, and emerging advertising formats. Qualifications - Experience developing direct-response creative for eCommerce, DTC brands, SaaS companies, lead generation businesses, or marketing agencies. - Strong understanding of Meta, TikTok, YouTube, or other paid social advertising platforms. - Excellent copywriting, research, and communication skills. - Ability to combine creative thinking with performance marketing and data analysis. - Comfortable working independently in a remote, async environment with a professional approach to client work. Requirements - Compensation, schedule, and benefits vary by client and opportunity.

Role Description Before you apply, hit record. We want to see how you think before we read your resume. Record a 3–5 minute Loom video using the brief below — then attach the link at the bottom of your application. No Loom, no consideration. No pressure, though: there’s no perfect answer, just your process. Brief: - Show us why you're an amazing Creative Strategist. - Walk us through one specific example of something you've created. - Explain the role you played in creating it, your creative process, and the results. Job Responsibilities: - Ideate and write conversion-driven scripts and briefs for new ads. - Storyboard new creative ideas using tools like Figma, ForePlay, Notion, and more. - Consistently create premium UGC ads for Meta, TikTok, YouTube, and other platforms. - Work with internal and 3rd-party production partners to create video, gif, and other types of formats for ads. - Organize UGC shoots with our creators. - Find ways to source new UGC creators who produce high-quality ad content. - Build quarterly creative roadmaps with a united vision across video, static, and landing pages - then execute in a timely manner. - Analyze performance data, come up with new ideas for big swings and iterations that can improve performance. - Build and present client-facing reports that help us make key creative decisions. - Improve our creative operations, enabling our creative resources to work more efficiently and produce higher quality creative. - Be the trusted strategic / creative lead for your clients. Qualifications - Bachelor’s degree or equivalent required. - 1-5 years of experience in a creative role at an e-commerce company or e-commerce-focused agency. - Experience with Adobe Premiere, Adobe After Effects, and Adobe Animate is preferred. - Experience creating performance-driven ads for Facebook, TikTok, YouTube. - Can-do attitude is a must; this is a start-up that requires you to wear many hats and deal with a certain level of day-to-day uncertainty.