• Develop, implement, and manage comprehensive Google Ads campaigns across Search, Display, Shopping, and YouTube. • Conduct thorough keyword research, competitive analysis, and audience segmentation to identify high-growth opportunities. • Monitor daily spend and performance metrics to ensure KPIs and ROAS targets are consistently met. • Execute continuous A/B testing for ad copy, landing pages, and bidding strategies to maximize conversion rates. • Collaborate with the creative team to develop high-performing visual assets and compelling messaging. • Provide detailed weekly and monthly reporting on campaign performance, offering actionable insights for future scaling. • Stay updated on industry trends, algorithm changes, and new Google Ads features to maintain a competitive edge.

• Own Google Ads accounts end to end, with search and shopping as the priority • Build and manage profitable search structure and the brand versus non brand split • Research and structure top of funnel keywords that open new demand at the category, problem, and mechanism level • Own the feed as part of the account: build and optimize attributes, custom labels, and supplemental feeds in DataFeedWatch, Channable, or Sheets • Run continuous title and image testing at the feed level and turn the winners into scale • Grow into YouTube and Demand Gen, scaling them deliberately as you go • Scale winners and cut waste quickly against real spend • Live in Triple Whale and Northbeam and let profit lead every decision • Partner with the creative team so the right angles and formats get tested against the right traffic • Keep clients informed with clear, honest reporting on what is working and why

• Own Google Ads accounts end to end, with search and shopping as the priority • Build and manage profitable search structure and the brand versus non brand split • Research and structure top of funnel keywords that open new demand at the category, problem, and mechanism level • Own the feed as part of the account: build and optimize attributes, custom labels, and supplemental feeds in DataFeedWatch, Channable, or Sheets • Run continuous title and image testing at the feed level and turn the winners into scale • Grow into YouTube and Demand Gen, scaling them deliberately as you go • Scale winners and cut waste quickly against real spend • Live in Triple Whale and Northbeam and let profit lead every decision • Partner with the creative team so the right angles and formats get tested against the right traffic • Keep clients informed with clear, honest reporting on what is working and why

Role Description This seat runs paid acquisition for our program: high-level B2B media on Meta, and the creative going into it. You run the ads AND you build the angles, hooks, and copy that make them work. Those aren't separate jobs here. A media buyer who can't talk creative is only half the picture, and so is a creative who can't run the account. We're looking for both, at a high level, in one person. This is a senior seat. If you've been running serious B2B spend and building the creative behind it, we'd love to talk. What you'll own - Media buying: You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision. This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the numbers. - Creative strategy and copy: You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. You write the message that makes a cold agency owner stop and say yes. - Organic: Instagram organic and YouTube organic are part of our client acquisition ecosystem. You'll help own that strategy and scripting too. - Coaching: You'll run a weekly group coaching call with our students, showing them what's working in our ads right now and helping them sharpen their own B2B strategy. Who you'll work with - You report to Dave and Gill, the founders. - You work closely with both of them, alongside our editors and designers. What you've done — both halves, both at a high level - Media buying: - You've run B2B paid media at a high level, national campaigns, six figures a month in spend. - B2B lead gen specifically: agencies, coaching/info, or high-ticket services sold to businesses. - Deep on Meta: You read an account and know what the data is telling you. - Creative: - Direct-response copywriting is one of your strongest skills. - A track record of original concepts and angles. - A genuine point of view on creative. - Both: - You can explain why an ad works to someone less experienced. - Portfolio or work samples, we'd love to see the work. Logistics - Able to work 9am–6pm ET. - Located in the US or Canada. Required, you work directly with our team. Preferred (not required) - Google Ads and YouTube Ads experience. - AI built into your workflow. - Experience with organic content or growing an audience of your own. What you'll get - $120K–$150K OTE. Base plus performance. - Full medical, dental, and vision. - Paid time off. - Fully remote. - Direct access to the founders who've built real agencies. Shortlisted candidates do a paid trial project: take one of our offers and build the creative spine for it, a batch of distinct angles each speaking to a different reason an agency owner would need us. We pay for your time, and it's the closest thing to the actual job you'll see in any interview. This team is going somewhere. The only question is whether you're on it. If you're the one, you'll know it reading this. Apply, and let's find out.