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Wir sind mammaly! Unsere Mission sind gesunde und glückliche Hunde. Wir entwickeln Premium Supplements für Hunde, die ein langes und gutes Leben ermöglichen. Gegründet in 2020, sind wir das führende Pet Supplement Startup in Deutschland und setzen uns für hohe soziale und ökologische Standards ein. Seit 2023 sind wir ein zertifiziertes B Corp-Unternehmen.
(Senior) Performance Marketing Manager - Paid Social
Location
Germany
Posted
17 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
(Senior) Performance Marketing Manager - Paid Social
mammaly
Role Description Unsere Vision für 2028: - Über 1.000.000 Hunde täglich gesünder und glücklicher machen - Das besten Hunde-Supplement Portfolio für über 30 Problem-Bereiche der Hunde aufbauen - Klare Marktführerschaft in Europa Um diese Vision zu erreichen, bauen wir aktuell unser Acquisition Team weiter aus. Mit klarem Fokus auf skalierbare, profitable Neukundengewinnung. Und Paid Social ist einer unserer wichtigsten Wachstumstreiber. Unsere Ambition im Acquisition Team: - Das beste Media-Buying-Team in ganz Deutschland aufbauen - UGC, Direct Response & VSL-Funnels auf ein neues Level heben - Skalierbare Neukundenakquise mit klarer CAC-Logik und Profitabilitätsfokus Dafür investieren wir aktuell massiv: in Creatives und Funnels, Infrastruktur, Testing und Talente. Wenn du nicht nur Kampagnen verwalten, sondern als Teil eines ambitionierten Acquisition Teams aktiv einen Markt dominieren willst, lies weiter. Deine Aufgaben: - Eigenständige Skalierung unserer Meta-Kampagnen mit klarem Fokus auf profitabler Neukundenakquise - Leidenschaftliche Analyse des gesamten Funnels vom ersten Ad-Klick bis zum Checkout, und Identifikation konkreter Optimierungshebel (Hook, Angle, Offer, LP, UX, Trust-Elemente, Checkout) - Entwicklung und Optimierung skalierbarer Direct-Response-Funnels mit starkem Fokus auf Long-Form-Formate wie VSLs - Strategische Weiterentwicklung unserer Creative-Strategie über Static & UGC hinaus, mit klarem Blick auf die Zukunft von D2C Performance - Enge Zusammenarbeit mit Direct Response Copy, Creative Strategy und CRO, um Performance-Hypothesen schnell zu testen und iterativ zu verbessern - Aufbau und Weiterentwicklung eines strukturierten Creative-Testing-Frameworks (Hooks, Angles, Mechanisms, Objection Handling) - Datengetriebene Steuerung anhand von CAC, LTV, und Funnel-Metriken - Kontinuierliche Markt-, Wettbewerbs- und US-Research, um Performance-Impulse frühzeitig zu erkennen Qualifications - Mindestens 2 Jahre Hands-on Erfahrung im Paid Social Advertising (Meta) - Mindestens 2 Jahre Erfahrung im E-Commerce (idealerweise im Supplements-, Beauty- oder Cosmetics-Bereich) - Fundiertes Verständnis von Direct Response Marketing und Performance-Funnels - Du analysierst Zahlen nicht nur, du leitest konkrete Hypothesen und Tests daraus ab - Du weißt, dass Static Ads und klassisches UGC wichtig sind, aber erkennst auch, dass Long-Form-Formate wie VSLs die Zukunft im D2C-Bereich prägen - Erfahrung in der Konzeption oder strategischen Mitentwicklung von Performance Creatives - Strukturierte, eigenständige und lösungsorientierte Arbeitsweise - Deutsch & Englisch fließend Requirements - Nice-to-Haves - Erfahrung mit Long-Form/VSL-Funnels - Subscription-Modelle oder hohe AOV-Produkte - Erfahrung mit Figma, Canva oder anderen Creative-Tools - TikTok Paid Erfahrung Benefits - 100 % flexible Gestaltung deines Arbeitstags - Alles, was du für die Arbeit von zu Hause aus brauchst - Wahl zwischen einem high-end Mac oder Windows Setup - Arbeiten im Home Office oder in unserem Büro in Berlin - Gemütliches Berliner Büro mit kostenlosen Snacks, Kaffee, Tee und Obst - 75% MA Rabatt auf Bestellungen bis zu einem Warenwert von 100 Euro pro Monat - BaV, BkV, und vieles Mehr gehören zum Standard Company Description We are mammaly! - und unsere Mission sind gesunde und glückliche Hunde! Deshalb entwickeln wir Premium Supplements für Hunde, die ein langes und gutes Leben ermöglichen. Gegründet in 2020, ist mammaly bereits jetzt das führende Pet Supplement Startup in Deutschland. Darauf ruhen wir uns nicht aus, denn Tierwohl liegt uns am Herzen: Wir fördern mit innovativen Lösungen die Gesundheit und Lebensqualität unserer Hunde. Außerdem, fühlen wir uns verpflichtet, hohe soziale und ökologische Standards einzuhalten und sind deswegen seit 2023 ein zertifiziertes B Corp-Unternehmen!
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