Experian

We're unlocking the power of data to help create a better tomorrow.

Senior Director, Demand Generation

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 10,001+Since 1996H1B SponsorCompany SiteLinkedIn

Location

California

Posted

14 days ago

Salary

$176.0K - $316.9K / year

Seniority

Senior

Bachelor Degree10 yrs expEnglish

Job Description

Senior Director, Demand Generation

Experian

• Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy • Lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams • Manage a team with direct reports and report to the Vice President, Insurance Services • Evaluate and pilot new acquisition channels, platforms, and lead sources • Design structured test-and-learn frameworks for exploratory channels • Build documentation, plans, and enablement materials to grow successful pilots • Manage a large marketing portfolio spanning multiple channels and partners • Improve execution standards across channel owners and performance marketing teams • Set direction on budget allocation, pacing frameworks, and performance diagnostics • Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring • Establish experimentation frameworks across channels

Job Requirements

  • 10+ years of experience in performance marketing or growth
  • Experience managing vendor relationships
  • Experience launching and scaling new channels
  • Knowledge of personal lines insurance industry and competitive landscape
  • Demonstrated analytical and project management skills
  • Minor travel required

Benefits

  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
  • Flexible work environment, ability to work remote, hybrid or in-office
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

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