• Own Paid Search & Emerging Ad Channels • Design and execute the global paid search strategy across Google, Bing and ChatGPT ads - including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals • Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene • Own Performance Max campaigns, understanding when and how to deploy them alongside traditional search to maximize coverage and efficiency • Use AI to Move Faster • Use AI tools (e.g., ChatGPT, Gemini, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports • Stay current on how AI is reshaping search - including Performance Max, AI Overviews, and Smart Bidding - and bring a point of view on what it means for how we work • Reduce repetitive manual work over time by building more scalable workflows, even if that starts simple • Drive Performance Analytics • Analyze campaign performance regularly and generate clear, actionable insights for cross-functional stakeholders and leadership • Build and maintain dashboards that give real-time visibility into pipeline contribution, CAC, ROAS, and channel efficiency • Design and execute A/B tests on ad copy, landing pages, and bidding strategies with statistical rigor; communicate results and scale winners • Collaborate Cross-Functionally • Partner with the Senior Performance Marketer owning paid social and teams to ensure messaging consistency and share learnings across channels • Work with data and product to align on attribution methodology, first-party audience signals, and landing page optimization

Role Description Own the paid channels that drive hiring and growth. You plan, launch, and optimize campaigns across Google, LinkedIn, and beyond — turning ad spend into measurable results for U.S.-based clients and CAS itself. You'll manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting. This is a hands-on, execution-focused role for someone who is detail-oriented, data-driven, and takes full ownership of campaign performance. - Your responsibilities span paid advertising management, campaign strategy and coordination, conference and event support, and direct stakeholder communication with U.S.-based teams. - Full-time IC with exclusivity. No part-time or freelance engagements once hired. Qualifications - Thinks analytically but executes with speed and reliability. - Takes ownership of campaign performance and doesn't wait to be told when something needs fixing. - Is comfortable with both the creative and data sides of paid advertising. - Communicates proactively and keeps stakeholders informed. - Wants to see their work directly drive hiring and growth outcomes. Requirements - Proven experience managing Google Ads and LinkedIn Ads campaigns. - Strong understanding of paid media fundamentals — targeting, bidding, creative, and conversion tracking. - Comfort working with ad budgets and optimizing toward performance goals. - Strong attention to detail and ability to manage multiple active campaigns simultaneously. - Organized, reliable, and self-directed in a fully remote environment. - Comfortable working on an EST 9:00 AM – 5:00 PM schedule. - Clear and confident English communication, written and verbal. - Comfortable participating in live meetings with U.S. stakeholders. - Coachable and open to feedback on communication style and campaign direction. Benefits - Career-level USD compensation: $1,200–$1,500/mo based on experience. - Permanent remote work — done right. - Full company equipment provided (laptop, monitor, accessories). - 15 days PTO annually + local holidays off. - Guaranteed annual increases. - Referral rewards up to $1,000. - Monthly flexible stipend (CAS Flex Perks). - Structured onboarding and support. - A culture that actually shows up. Application Process - Application & Prescreening. - Skills & Aptitude Assessment. - Profile and Pre-interview Preparation. - Client Interview. - Employment Offer and Onboarding. Contract & Exclusivity This is an independent contractor engagement based in the Philippines. Full-time exclusivity is required — candidates must not hold other part-time or freelance engagements once hired. Conflict-of-interest checks may apply. Ready to Take the Next Step? Your next big career move starts here: Apply Now .

• Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days • Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability) • Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy • Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline • Manage relationships with our paid media agency, web developer, and other 3rd parties as needed • Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management • Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team’s operating model as inbound and brand-sourced demand grows • Partner closely with Sales leadership on ICP, territory coverage, handoff criteria, and pipeline quality feedback loops • Develop a content strategy grounded in organic discoverability and buyer education that builds authority across the full buyer journey • Work with our content team to align investment with where buyers actually research: peer communities, analyst coverage, LinkedIn, and AI-assisted search • Apply a modern point of view on content gating — treating distribution and trust as strategic levers alongside lead capture • Contribute to brand positioning work that makes NovoEd recognizable and authoritative in enterprise L&D • Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that build category presence over time • Partner with the VP of Marketing on campaign narrative and integrated campaign execution • Partner with Revenue Operations — who own the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) — to optimize systems for demand generation impact • Define the requirements: attribution models, reporting views, and dashboards that give leadership an honest view of pipeline health and channel contribution • Collaborate with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that support the demand engine

• Plan and execute integrated marketing campaigns. • Coordinate GTM launches across multiple functions. • Manage campaign timelines and execution. • Work closely with Community, Product, CRM, Paid and regional teams. • Localize global campaigns for the local market. • Monitor campaign performance and recommend optimizations. • Ensure consistent execution quality across all initiatives.