Southwire Company logo
Southwire Company

We Deliver Power...Responsibly™

Lead Analyst, Consumer Insights

Business AnalystBusiness AnalystFull TimeRemoteSeniorTeam 5,001-10,000Since 1950H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

0

Seniority

Senior

Bachelor Degree8 yrs expEnglishTableau

Job Description

Lead Analyst, Consumer Insights

Southwire Company

• Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs) • Analyze contractor behavior, buying patterns, and unmet needs across electrical categories • Develop actionable insights on product usage, installation pain points, and productivity drivers • Build segmentation models (contractor type, application, channel, jobsite needs) • Partner with Product Management and Engineering to embed customer insights into NPI pipeline • Translate insights into product requirements, feature prioritization, and value propositions • Identify whitespace opportunities for new products and adjacent category expansion • Analyze competitor products, channel strategies, and share shifts • Convert complex data into clear, concise insights and recommendations. • Establish best practices for insights methodologies and data integrity

Job Requirements

  • Bachelor's Degree Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field
  • 8-11 Years Experience Field(s) of Expertise: Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets.
  • Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction
  • Master's degree Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field
  • 12-14 Years Experience Field(s) of Expertise: Consumer insights, market research, product strategy, or commercial analytics
  • Certifications/Licenses: Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies
  • Pragmatic Institute Certification
  • Certified Market Research Analyst (CMRA)
  • Insights Association coursework/certifications
  • Tableau or Power BI certification
  • Product Management certification

Benefits

  • 401k with Matching
  • Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
  • Paid Time Off & Paid Holidays
  • Long & Short-Term Disability
  • Supplemental Insurance Plans
  • Employee Assistance Program
  • Employee Referral Program
  • Tuition Reimbursement Programs
  • Advancement & Professional Growth opportunities
  • Parental Leave & More

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