Role Description The Director of Field Marketing leads seasonal offers, the content calendar, and integrated campaigns across Guild Garage Group’s local brands. You are the glue between local brand leaders, operations, agencies, and our marketing specialist team. This senior role drives brand awareness, customer acquisition, and market growth by coordinating lifecycle/CRM programs and partnering closely with Operations, the Call Center, and the Director of Digital. - Strategic planning: Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels. - Budget management: Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI. - Team leadership: Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards. - Campaign management: Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars. - Lifecycle & CRM: Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch). - Performance analysis: Own weekly executive reporting; monitor data hygiene & attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends. - Brand management: Ensure consistent brand voice and compliant messaging across all touchpoints. - Cross-functional collaboration: Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives. - Agency & vendor relations: Coordinate creative, print, web, and lifecycle vendors; manage SLAs and outcomes. Qualifications - 7+ years in field marketing, lifecycle/CRM, or marketing operations (multi-location/home services preferred). - Previous experience in a leadership or senior marketing role. Proven success leading campaigns and teams to measurable growth outcomes. - Fluency with analytics and reporting (GA4/GTM/Google Search Console, Looker Studio, strong Google Sheets/Excel); comfort turning data into decisions. - Excellent communication, interpersonal, and cross-functional leadership skills. - Proven ownership of CRM lifecycle campaigns, new customer acquisition campaigns, and overall successful campaign creation & execution. ServiceTitan (or equivalent) required, Hatch (or equivalent) required, Marketing Pro (or equivalent) required. - Bachelor’s in Marketing/Business or equivalent experience. Requirements - All candidates are required to undergo pre-employment Background and Drug Screenings, as well as a Motor Vehicle Record Check. Benefits - Compensation: $110,000 - $150,000 with additional opportunity for annual bonus incentive.

• Manage, customize, and execute growth strategies and beverages solutions in partnership with a retail portfolio of customers based in Canada to drive volume, share growth, value, grow beverage incidence, and profitability across Canada outlets • Manage relationships with the brand team, partners, sales, customer contacts, regional and local assets, and other internal and external constituents to support customer programming throughout the year as well as retail channel and digital execution responsibilities • Participate in the long-term and short-term planning and development of our retail strategy, consumer missions, and marketing plans based on fact-based consumer insights • Develop and implement insight-driven occasion-based strategies and partnership marketing programs tailored to meet the needs of both Coca-Cola and our trade partners • Collaborate with multiple internal and external stakeholder stakeholders to play a key role in the development of insight-driven marketing programs, targeting our consumer, and meeting our customers’ strategies • Manage marketing spend in accordance with program budgets; ensure strong return on investment of all marketing activities; priority setting and execution • Plan, develop and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity • Provide customer business and value opportunity assessments • Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives, and media leadership with defined customer portfolio • Execute consumer and customer programs tied to Coca-Cola to fulfill brand and business objectives • Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights, and conclusions to provide actionable recommendations • Develop marketing materials (e.g., POS, sell-in materials, implementation manual, digital and social etc.) to communicate promotions effectively • Write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development

• Provide inbound and outbound customer service by phone, chat, and email, ensuring prompt, courteous, and solution-oriented support; • Prepare quotes for laboratory tests and vaccines, providing clear and accurate information; • Register and update patient records in the system, ensuring the accuracy and reliability of information; • Schedule home sample collection services and guide clients through the process; • Provide guidance on tests, preparation requirements, result turnaround times, and service locations; • Direct requests to the appropriate departments and follow up on the service flow as needed; • Contribute to the quality of the customer experience by following the institution's service processes and standards.

• Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels • Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data • Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results • Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently • Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps • Troubleshoot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis • Mentor junior media buyers through training, feedback, and day-to-day coaching • Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team • Partner with the Funnel team to align paid media strategy with landing page performance and offer testing • Contribute to standardizing planning frameworks, reporting standards, and team processes