• Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach • Write effective and compelling messaging to engage targeted accounts • Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth • Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta • Partner with account executives to help generate meetings and sales pipeline • Create and prioritize target account and contact lists • Conduct high level conversations with executives in prospect accounts • Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated • Assist with drafting sales pitches, presentations, reference material, and other documents as required

• Work closely with partner account managers and engineers to drive technical awareness, Shure brand building, and serve as an on-site Shure resource • May integrate with local partner teams to be a part of their overall culture • Focused on the dealer channel, executes strategic plans to identify, research, evaluate, and prioritize market leads and opportunities to reach potential customers outside of the current Company revenue stream • Execute sales enablement training programs and product launch presentations to increase awareness and understanding of the benefits of Company product categories • Supports partner sales team as an extended technical consultant for customer projects • Works closely with business leaders to communicate growth opportunities • Responsible for lead qualifications • Identifies “sales-ready” prospects and is responsible for cross-selling and up-selling during the tele-qualification process • Anticipates customer needs and overcomes competitive sales objections while positioning products against competition • Delivers prepared sales messaging for Shure products/solutions to move potential customers through the buying process ultimately leading to purchase • Partners with supported sales team to schedule calls with prospective customers and ensure timely and effective handoffs • Familiar with the Marketing Plan between Shure and dealer partner/channel and work with the Shure Business Leader and Channel Marketing team on execution as directed. • Performs other duties as assigned

• Engage partners and develop high-impact pipeline opportunities. • Collaborate with channel stakeholders to uncover customer needs. • Educate prospects on Shure’s solutions. • Develop scalable paths to revenue. • Nurture early-stage demand and strengthen partner relationships. • Drive technical awareness and serve as an on-site Shure resource. • Execute sales enablement training programs and product launch presentations. • Identify and qualify sales-ready prospects through tele-qualification.

• Engage partners and develop high-impact pipeline opportunities • Collaborate with partner ecosystem to convert high-quality leads into pipeline opportunities • Execute sales enablement training programs and product launch presentations • Support partner sales teams as extended technical consultants • Identify 'sales-ready' prospects and responsible for cross-selling and up-selling during the tele-qualification process • Deliver prepared sales messaging for Shure products/solutions • Communicate growth opportunities with business leaders • Perform other duties as assigned