• Work closely with partner account managers and engineers to drive technical awareness, Shure brand building, and serve as an on-site Shure resource • May integrate with local partner teams to be a part of their overall culture • Focused on the dealer channel, executes strategic plans to identify, research, evaluate, and prioritize market leads and opportunities to reach potential customers outside of the current Company revenue stream • Execute sales enablement training programs and product launch presentations to increase awareness and understanding of the benefits of Company product categories • Supports partner sales team as an extended technical consultant for customer projects • Works closely with business leaders to communicate growth opportunities • Responsible for lead qualifications • Identifies “sales-ready” prospects and is responsible for cross-selling and up-selling during the tele-qualification process • Anticipates customer needs and overcomes competitive sales objections while positioning products against competition • Delivers prepared sales messaging for Shure products/solutions to move potential customers through the buying process ultimately leading to purchase • Partners with supported sales team to schedule calls with prospective customers and ensure timely and effective handoffs • Familiar with the Marketing Plan between Shure and dealer partner/channel and work with the Shure Business Leader and Channel Marketing team on execution as directed. • Performs other duties as assigned

• Engage partners and develop high-impact pipeline opportunities. • Collaborate with channel stakeholders to uncover customer needs. • Educate prospects on Shure’s solutions. • Develop scalable paths to revenue. • Nurture early-stage demand and strengthen partner relationships. • Drive technical awareness and serve as an on-site Shure resource. • Execute sales enablement training programs and product launch presentations. • Identify and qualify sales-ready prospects through tele-qualification.

• Engage partners and develop high-impact pipeline opportunities • Collaborate with partner ecosystem to convert high-quality leads into pipeline opportunities • Execute sales enablement training programs and product launch presentations • Support partner sales teams as extended technical consultants • Identify 'sales-ready' prospects and responsible for cross-selling and up-selling during the tele-qualification process • Deliver prepared sales messaging for Shure products/solutions • Communicate growth opportunities with business leaders • Perform other duties as assigned

• Your core mandate is to build pipeline and set qualified meetings for the Bettercomp sales team and to keep improving how that work gets done as our motion evolves. • Build pipeline across your territory by driving outbound prospecting that consistently generates qualified meetings • Run a primarily outbound motion (~90%) while staying sharp on inbound qualification when it comes your way • Pivot quickly as new campaigns, initiatives, and target segments are introduced — you’ll be expected to adapt messaging and workflows on short notice, not just execute a static script • Leverage AI tools (Nooks, Claude, Gemini, and others as we adopt them) to drive higher efficiency with repetitive tasks and data mining, and list building. • Partner closely with Account Executives on territory planning, prioritization, and multi-threading strategy to win deals • Execute marketing campaigns and help refine them based on what’s actually working in the field • Become a confident, credible storyteller who can clearly convey Bettercomp’s value across our Ideal Customer Profile (ICP) • Meet or exceed assigned quota and daily/weekly/monthly activity metrics • Maintain disciplined, consistent follow-through on prospect engagement, opportunity qualification, and documentation in Salesforce