• Own ZeroTier's marketing execution, with a primary focus on building top-of-funnel pipeline through SEO, AEO/GEO, and organic content programs that grow IQLs, MQLs, and SQL conversion over time — with accountability for CAC, CPL, and funnel performance at each stage, as well as brand metrics like SOV. • Lead ZeroTier's SEO/AEO/GEO strategy — including technical SEO, content architecture, schema, domain authority building, and ensuring ZeroTier surfaces in AI-powered answer engines (ChatGPT, Claude, Gemini) on topics where we should own the conversation. • Oversee and direct ZeroTier's demand generation programs setting vector strategies, budget allocation, and performance standards across paid, organic, email, and events — while empowering the team to execute. • Collaborate with Sales, Product, Customer Experience, and senior leadership to keep messaging sharp, technically accurate, and differentiated — translating ZeroTier's capabilities into content and campaigns that open doors in identified target markets. • Manage, hold accountable, and coach a small but talented marketing team, setting priorities, maintaining execution quality, and making sure every piece of content and every campaign hits both workflow and content quality before going live.

• Serve as the primary strategic partner to the GTM Leadership team. • Architect and own a sophisticated forecasting framework. • Develop and maintain machine learning models. • Oversee the structure of marketing data within Google BigQuery. • Move beyond descriptive analytics to perform causal inference and predictive trend analysis. • Transform technical data outputs into clear, compelling narratives for the executive team and board. • Deploy LLM-powered agents to monitor BigQuery datasets. • Implement orchestration patterns to build self-healing data pipelines. • Build and deploy AI-driven scoring models to separate high-value potential users from low-signal volume.

• We are seeking a Marketing Analytics Director to lead the evolution of our marketing data stack and raise the analytical rigor of the entire marketing organization. • This is a critical role for a builder-practitioner who works at the intersection of Data Science, Marketing Strategy, GTM, and AI Operations. • You won't just report on the funnel. You will build the systems that make every analyst on this team sharper, including the AI agents themselves. • As the Marketing Analytics Director, you will be the lead architect of our data-driven growth engine, connecting high-level strategy with advanced technical execution. • You will move beyond traditional reporting to build a self-sustaining marketing ecosystem, leveraging Google BigQuery, Grafana, and agentic AI to create a unified source of truth and a culture of analytical rigor. • Your mandate is to move the needle on demand generation across the entire marketing funnel, while raising the standard for how analytical work gets produced, challenged, and shipped across the org. • You will architect a dual-track target-setting framework that balances high-velocity top-of-funnel growth with deep-funnel quality, ensuring GTM resources are directed toward high-converting user cohorts optimized for Grafana adoption and long-term retention. • You will be expected to engineer the underlying data schemas, design predictive models, and implement the BI frameworks that shape our global GTM strategy.

• Develop positioning recommendations for emerging product or new category opportunities • Build messaging hierarchies, core consumer benefits, proof points, and strategic narratives that can inform packaging, DTC, retail, and campaign execution • Conduct or synthesize category and competitive landscape reviews to identify white space and differentiation opportunities • Create creative briefs that provide clear direction for internal creative teams and/or agency partners • Partner with Brand Marketing, Creative, Consumer Insights, and other cross-functional teams to refine work through structured review points • Ensure recommendations are aligned with AG1 brand strategy, tone, consumer positioning, and quality standards • Deliver clear, polished, ready-to-use documents that support timely creative and go-to-market planning