Grafana Labs supports organizations’ monitoring, visualization and observability goals. 950,000+ active installations
Marketing Analytics Director
Location
Canada
Posted
11 days ago
Salary
$180.9K - $217.1K / year
Seniority
Lead
Job Description
Marketing Analytics Director
Grafana Labs
• We are seeking a Marketing Analytics Director to lead the evolution of our marketing data stack and raise the analytical rigor of the entire marketing organization. • This is a critical role for a builder-practitioner who works at the intersection of Data Science, Marketing Strategy, GTM, and AI Operations. • You won't just report on the funnel. You will build the systems that make every analyst on this team sharper, including the AI agents themselves. • As the Marketing Analytics Director, you will be the lead architect of our data-driven growth engine, connecting high-level strategy with advanced technical execution. • You will move beyond traditional reporting to build a self-sustaining marketing ecosystem, leveraging Google BigQuery, Grafana, and agentic AI to create a unified source of truth and a culture of analytical rigor. • Your mandate is to move the needle on demand generation across the entire marketing funnel, while raising the standard for how analytical work gets produced, challenged, and shipped across the org. • You will architect a dual-track target-setting framework that balances high-velocity top-of-funnel growth with deep-funnel quality, ensuring GTM resources are directed toward high-converting user cohorts optimized for Grafana adoption and long-term retention. • You will be expected to engineer the underlying data schemas, design predictive models, and implement the BI frameworks that shape our global GTM strategy.
Job Requirements
- 8+ years in Marketing Analytics, GTM Strategy, or Data Science, with at least 2 years in a lead architect capacity (IC track or player-coach; people management not required) within a high-growth SaaS or PLG environment.
- Demonstrated history as a force multiplier. You can point to specific tooling, rituals, evaluator systems, or frameworks you built that made other analysts or the broader org measurably better. A portfolio of dashboards you personally produced is not sufficient.
- Data Science and Engineering: Mastery of SQL and Python required. Deep experience architecting data environments in Google BigQuery, Snowflake, or similar warehouses.
- Hands-on AI fluency as a builder, not a user. You have built and shipped agentic systems with Claude Code, MCP, or comparable tools. You understand where LLMs fail and how to design around those limitations. You have built evaluator agents, prompt-grading systems, or analytical quality tooling in production.
- Automation Proficiency: Hands-on experience building complex logic and integrations using N8N, custom API orchestration, or MCP-based tooling.
- Visualization and BI: Advanced proficiency in modern data stack visualization tools (Grafana, Looker, Tableau) to build executive-grade dashboards.
- Strategic Acumen: Proven ability to create structure in highly ambiguous environments and build target-setting frameworks from scratch.
- MarTech Ecosystem: Deep familiarity with connectivity between Salesforce, marketing automation, and product-led data streams.
- Executive presence with experience presenting to executive and board audiences, including sound judgment about what data is and isn't ready to share up the chain.
Benefits
- 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
- Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
- Transparent Communication – Expect open decision-making and regular company-wide updates.
- Innovation-Driven – Autonomy and support to ship great work and try new things.
- Open Source Roots – Built on community-driven values that shape how we work.
- Empowered Teams – High trust, low ego culture that values outcomes over optics.
- Career Growth Pathways – Defined opportunities to grow and develop your career.
- Approachable Leadership – Transparent execs who are involved, visible, and human.
- Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
- In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
- Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.
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