Athletic Greens

• Create and maintain packaging specs in the PLM system (Oracle) across PA (packaging), PR (welcome/promo), FG (finished goods), CX, FA, and MM SKU categories. • Review and validate dielines, structural specifications, material specifications, technical data sheets and bill-of-materials for all new and revised packaging components. • Support and provide back up for SKU and UPC creation requests through the established intake process (Asana request form and SKU approval channel), maintaining a 48-hour turnaround target. • Partner with PLM, Regulatory, Sourcing, and Quality teams to keep spec data accurate, audit-ready, and aligned with master SKU hierarchies. • Partner with global suppliers for data and document collection. • Manage master versus variant skus and own assignation as it relates to new SKUs. • Issue and route ECRs (Engineering Change Requests) for spec revisions and obsolete SKUs. • Support development and qualification of primary packaging including stick-packs, sachets (3-side and 4-side seal), pouches, tubs, and bottles. • Partner with copackers and film suppliers on dieline confirmation, film thickness and structure confirmation, trial runs, and commercial qualification. • Collect data and provide expert insights on trade-off discussions (e.g., 2.5mil vs 3mil film, 3-side vs 4-side seal) using cost, lead-time, supply-chain redundancy, and shelf-stability data. • Manage sample requests, ship tests, and pilot fills; coordinate sample distribution to internal reviewers, regulatory/quality, and 3PLs. • Support development and maintenance of secondary packaging. • Coordinate with print suppliers on dielines, color matching, print specs, and PO timing aligned to fulfillment needs at 3PLs. • Consolidate SKUs where possible to reduce complexity and unlock volume pricing. • Validate carton/shipper sizing against weight, dim factor, and retail shelf constraints. • Support Supply Chain team in creating and leveraging strong supplier relationships for packaging components. • Collect data and support recommendations with co-mans. • Support risk assessments on component quality and surface trade-offs to cross-functional stakeholders. • Support component changeovers with creative briefs, artwork timing, and inventory sell-through. • Partner with the ESG/Sustainability lead and Product Development team to advance recyclability, recycled content, FSC certification, and traceability across packaging components. • Evaluate and document environmental impact trade-offs. • Ensure compliance with evolving EPR (Extended Producer Responsibility) regulations across US states and ROW markets. • Apply FDA 21 CFR Part 111 (cGMP for dietary supplements) requirements to packaging selection, claims placement, and label real estate. • Coordinate packaging samples. • Maintain awareness of food-contact material safety standards and migration testing requirements for primary packaging in coordination with the quality team. • Support cross-functional interaction where needed by the Director of PI by working closely with Customer & Market Intelligence, Growth, Creative, PD, Regulatory, Quality, Procurement, Planning, F&D, and 3PL teams. • Surface risks, dependencies, and timeline impacts proactively. • Maintain the P&C tracker and packaging readouts for innovation working teams and portfolio reviews.

• Develop positioning recommendations for emerging product or new category opportunities • Build messaging hierarchies, core consumer benefits, proof points, and strategic narratives that can inform packaging, DTC, retail, and campaign execution • Conduct or synthesize category and competitive landscape reviews to identify white space and differentiation opportunities • Create creative briefs that provide clear direction for internal creative teams and/or agency partners • Partner with Brand Marketing, Creative, Consumer Insights, and other cross-functional teams to refine work through structured review points • Ensure recommendations are aligned with AG1 brand strategy, tone, consumer positioning, and quality standards • Deliver clear, polished, ready-to-use documents that support timely creative and go-to-market planning

• Lead creative concept development for all partner shoots. • Work closely with the performance marketing team to ensure creative is optimised. • Track and review creative performance data to inform future briefs. • Write monthly creator briefs for paid media activations ensuring messaging is on-brand. • Develop YouTube-specific creative briefs. • Own the creative output for key sponsorship properties. • Write podcast briefs. • Provide on-the-ground production support where required. • Maintain a consistent AG1 brand voice and visual identity across all partner touchpoints.

• Manage B2B order processing, order flow, and fulfillment execution with AG1’s 3PL partners. • Monitor retail order status from order receipt through final delivery to ensure seamless execution. • Coordinate daily operational activities between AG1, retailers, 3PLs, and transportation partners. • Troubleshoot and resolve fulfillment or shipment-related issues to minimize delays and disruptions. • Partner cross-functionally with Supply Planning and Demand Planning teams to ensure inventory availability at the appropriate 3PL locations. • Support inventory allocation decisions based on retailer demand, shipment timelines, and operational constraints. • Escalate potential inventory shortages or fulfillment risks to appropriate stakeholders. • Manage relationships with 3PL partners to ensure timely order processing, shipment preparation, and carrier pickups. • Ensure all retailer operational requirements are met prior to shipment, including labeling, palletization, dunnage, routing compliance, and appointment scheduling. • Utilize retailer portals to coordinate routing instructions and shipment execution based on retailer-specific requirements. • Support continuous improvement initiatives with 3PL partners to enhance operational efficiency and service levels. • Coordinate and manage LTL and FTL shipments from 3PL facilities to retail customers. • Partner with carriers to ensure shipments are delivered on time and at the most cost-effective rates. • Monitor shipment tracking and proactively manage delivery exceptions, delays, or appointment issues. • Ensure retailer appointments are scheduled and delivered successfully while minimizing chargebacks and service failures. • Maintain operational visibility across order fulfillment, transportation, and retailer compliance metrics. • Support reporting related to on-time delivery, shipment exceptions, fulfillment accuracy, and transportation performance. • Identify opportunities to improve operational workflows, reduce manual processes, and strengthen retail execution.

• Serve as the day-to-day operational point of contact supporting retail partners including Costco, Target, Ulta, and other national accounts. • Coordinate cross-functional resolution of retailer operational issues related to fulfillment, routing, inventory, shipping compliance, and order execution. • Support retailer onboarding and ongoing operational maintenance across retailer portals and systems. • Review and validate incoming retailer purchase orders for accuracy, including quantities, pricing, ship-to locations, dates, item setup, and fulfillment requirements. • Identify and proactively resolve PO discrepancies prior to fulfillment execution to prevent delays, deductions, or chargebacks. • Partner with Supply Planning, Logistics, and Inventory teams to support successful order fulfillment. • Monitor and support EDI transaction flow between retailers, SPS Commerce, NetSuite, and internal systems. • Troubleshoot failed or inaccurate EDI transactions including PO acknowledgements, ASNs, invoices, and fulfillment updates. • Partner with external vendors and internal technical teams to ensure accurate system connectivity and data transmission. • Validate inventory availability and MOQ requirements against retailer demand and fulfillment timelines. • Coordinate with Supply Planning and 3PL partners to support accurate and timely order fulfillment. • Escalate potential inventory constraints, allocation risks, or fulfillment disruptions to appropriate stakeholders. • Help ensure retailer operational compliance including routing, labeling, palletization, shipping windows, and fulfillment requirements. • Support investigation and root cause analysis of retailer deductions, shortages, or fulfillment discrepancies. • Partner closely with the Supply Chain Operations team to maintain accurate and up-to-date item master data across NetSuite, SPS Commerce, retailer portals, and related operational systems on an ongoing basis. • Ensure SKU setup accuracy including UPCs, dimensions, pack configurations, case packs, pallet configurations, pricing attributes, and retailer-specific requirements are met post-launch and maintains accuracy. • Manage synchronization of product and operational data across AG1’s fulfillment and retail systems ecosystem. • Partner cross-functionally with the Supply Chain Operations team to ensure consistency of item attributes and operational data between internal and external systems. • Develop and maintain SOPs, operational workflows, and retailer-specific process documentation. • Identify opportunities to improve operational efficiency, reduce manual work, and strengthen data accuracy across retail operations. • Support operational reporting related to retailer fulfillment performance, PO accuracy, inventory exceptions, and EDI transaction health. • Assist with root cause analysis and continuous improvement initiatives across retail operations workflows.

• Execute direction for brand systems and campaign assets through the effective use of type, imagery, and graphic elements, collaborating with the creative team to deliver cohesive visual narratives • Assist in managing creative reviews of ongoing design work produced by junior designers, providing constructive feedback and guidance to ensure high-quality output • Provide creative leadership on a project-by-project basis, ensuring that the brand’s visual identity is maintained across all assigned deliverables and campaigns • Design and build out assets across multiple mediums, including print materials, social media content, digital assets, out-of-home advertising, packaging, and more • Work with cross-functional teams to review and ensure the quality of creative work across all fronts, including brand, performance marketing, partnerships, and activations • Present and communicate creative solutions effectively to team members and a variety of stakeholders, ensuring alignment with campaign objectives and brand strategy • Supervise external agencies or third-party vendors when necessary, ensuring the quality and consistency of outsourced creative work while aligning with brand standards • Drive creative experimentation, identifying new opportunities for growth through design and testing, while keeping up with industry trends and best practices • Mentor and develop junior designers, fostering a collaborative environment that encourages creativity and innovation within the team

• Plan, launch, and manage campaigns for the international markets across the following channels: Search (via Google Search intent targeting), Shopping (product feed optimisation and scaling), YouTube (video campaigns on YouTube), and Display (prospecting and remarketing). • Maintain clean account structures and naming conventions, collaborating with stakeholders and peers within the North America and regional teams ensuring consistency with brand and marketing guidelines. • Take ownership of campaign performance and delivery. • Monitor and optimise campaigns regularly (bids, budgets, targeting, creatives). • Identify scaling opportunities and performance improvements. • Run structured A/B tests across ads and landing pages. • Improve core metrics (CPA, ROAS, CTR, conversion rate). • Manage and optimise feeds via Google Merchant Center. • Improve product data quality to enhance visibility and performance. • Conduct keyword research and search intent mapping. • Build and refine audience strategies (remarketing, custom, in-market). • Continuously expand and refine targeting. • Implement and validate conversion tracking using Google Analytics and Google Ads. • Ensure accurate data flow and attribution. • Produce regular reports with clear insights and recommendations. • Manage budgets effectively across channels and campaigns. • Forecast performance and adjust spend based on results. • Ensure efficient spend aligned to business goals. • Work with creative, product, and marketing teams to improve campaign performance both within the North America and regional/international teams. • Communicate performance updates and actionable insights to stakeholders.

• Lead the planning, execution, and continuous optimization of paid media campaigns across Meta, TikTok, and emerging platforms, overseeing a monthly media investment to drive scalable growth. • Manage and optimize channel performance, contributing to achieving customer acquisition cost (CAC) targets and new customer volume targets, ensuring alignment with broader business goals. • Execute and contribute a data-driven A/B testing roadmap across creative, audience segmentation, placements, and landing page experiences to unlock incremental performance gains and drive innovation. • Contribute to monthly business planning and forecasting processes, providing channel-level insights and recommendations to inform aggressive yet achievable CAC and acquisition targets. • Partner cross-functionally with Marketing leadership, both North America counterparts and regional counterparts, to support and execute a paid media strategy, delivering high-impact concepts through structured feedback loops and performance reporting. • Collaborate with the Growth team to strategize, implement, and optimize landing page experiments, leveraging in-house tools as needed to accelerate builds, deployment and enhance conversion performance. • Support the development and delivery of comprehensive social media plans and help refine the forecasts that support key marketing initiatives, seasonal moments, and promotional campaigns, aligning with revenue and growth objectives. • Work cross-functionally with the North America DIT team including Engineering and Data Analytics to ensure flawless execution and integrity of pixel implementation, event tracking, and attribution frameworks across digital platforms. • Deliver data-driven reporting and insights through recurring and ad hoc performance updates, synthesizing quantitative results with strategic analysis that will support leadership in business decisions and growth strategy. • Collaborate with other platform partners in the business and stay ahead of industry developments, leveraging early access opportunities and competitive intelligence to drive first-mover advantage. • Ensure operational excellence within media platforms by overseeing campaign architecture, taxonomy, and compliance with best-in-class tracking and tagging protocols to enable clarity, scale, and performance visibility.

• Lead the Consumer Insights function and define the strategic roadmap for insights across brand, growth, and experience initiatives. • Establish best-in-class research standards, frameworks, and tools that elevate the quality, rigor, and impact of insights across the organization. • Ensure insights are integrated into key business decisions, helping teams translate consumer understanding into actionable strategies. • Define the long-term vision and operating model for Consumer Insights at AG1, ensuring insights capabilities scale alongside business growth and evolving organizational priorities. • Identify emerging global consumer, cultural, category, and market trends that inform strategic opportunities, innovation, and business planning. • Ensure consumer insights strategies appropriately reflect regional, cultural, and market-specific dynamics as AG1 continues to expand globally. • Drive alignment across cross-functional stakeholders on insights priorities, ensuring research investments are focused on the highest-impact business opportunities. • Serve as a trusted strategic advisor to senior leadership, translating complex consumer and market dynamics into clear business recommendations. • Lead all insights initiatives supporting brand strategy, brand performance tracking, and marketing effectiveness. • Own and evolve the brand tracking program to ensure it delivers actionable insights for marketing and growth teams. • Partner closely with Marketing and Growth teams to guide campaign development, messaging optimization, and audience strategy through consumer understanding. • Oversee all UX/UI research efforts to support product and digital experience improvements. • Ensure consumer insights inform design decisions, usability improvements, and customer journey optimization across digital platforms. • Collaborate with Product, Design, and Engineering teams to embed consumer-centered thinking into product development and experience design. • Guide consumer-centered product and experience strategy by translating behavioral, attitudinal, and usability insights into actionable recommendations. • Influence end-to-end customer journey improvements across digital and product experiences through deep understanding of consumer needs, friction points, and motivations. • Provide strategic oversight for New Product Development research initiatives. • Partner with Director, Integrated Marketing, who will continue to lead NPD research, to ensure alignment between innovation insights and broader consumer and brand strategies. • Support the prioritization and application of research that informs product innovation and concept development. • Build strong partnerships with Marketing, Growth, Product, and other cross-functional teams to ensure insights are trusted, credible, and embedded in decision-making. • Communicate insights clearly and effectively to senior leadership, helping drive alignment and strategic clarity. • Develop scalable research frameworks, tools, vendor strategies, and operational processes that enable efficient, high-quality insights generation across markets, audiences, and business initiatives. • Maintain organization and operational effectiveness within the insights function. • Mentor team members and foster a collaborative, high-performing insights culture.

• As Senior Manager, Shopper Marketing, you will play a critical role in translating our premium, science backed product into a best in class retail experience that inspires trust, drives conversion, and builds long term brand affinity. • This role sits at the intersection of brand and commerce, supporting the development and execution of shopper first omnichannel strategies as AG1 expands its presence beyond DTC into a curated set of retail partners. • You will partner closely with Sales, Brand, Growth, Ecommerce, and Operations, as well as key retailers including Costco, Target, and Walmart, to deliver high impact programs across physical and digital environments. • This is a highly cross functional role requiring strong strategic thinking, operational excellence, and a deep understanding of shopper behavior within premium CPG, wellness, or lifestyle categories. Travel may be required for customer engagement, store immersion, and industry events.