Athletic Greens

• Execute direction for brand systems and campaign assets through the effective use of type, imagery, and graphic elements, collaborating with the creative team to deliver cohesive visual narratives • Assist in managing creative reviews of ongoing design work produced by junior designers, providing constructive feedback and guidance to ensure high-quality output • Provide creative leadership on a project-by-project basis, ensuring that the brand’s visual identity is maintained across all assigned deliverables and campaigns • Design and build out assets across multiple mediums, including print materials, social media content, digital assets, out-of-home advertising, packaging, and more • Work with cross-functional teams to review and ensure the quality of creative work across all fronts, including brand, performance marketing, partnerships, and activations • Present and communicate creative solutions effectively to team members and a variety of stakeholders, ensuring alignment with campaign objectives and brand strategy • Supervise external agencies or third-party vendors when necessary, ensuring the quality and consistency of outsourced creative work while aligning with brand standards • Drive creative experimentation, identifying new opportunities for growth through design and testing, while keeping up with industry trends and best practices • Mentor and develop junior designers, fostering a collaborative environment that encourages creativity and innovation within the team

• Plan, launch, and manage campaigns for the international markets across the following channels: Search (via Google Search intent targeting), Shopping (product feed optimisation and scaling), YouTube (video campaigns on YouTube), and Display (prospecting and remarketing). • Maintain clean account structures and naming conventions, collaborating with stakeholders and peers within the North America and regional teams ensuring consistency with brand and marketing guidelines. • Take ownership of campaign performance and delivery. • Monitor and optimise campaigns regularly (bids, budgets, targeting, creatives). • Identify scaling opportunities and performance improvements. • Run structured A/B tests across ads and landing pages. • Improve core metrics (CPA, ROAS, CTR, conversion rate). • Manage and optimise feeds via Google Merchant Center. • Improve product data quality to enhance visibility and performance. • Conduct keyword research and search intent mapping. • Build and refine audience strategies (remarketing, custom, in-market). • Continuously expand and refine targeting. • Implement and validate conversion tracking using Google Analytics and Google Ads. • Ensure accurate data flow and attribution. • Produce regular reports with clear insights and recommendations. • Manage budgets effectively across channels and campaigns. • Forecast performance and adjust spend based on results. • Ensure efficient spend aligned to business goals. • Work with creative, product, and marketing teams to improve campaign performance both within the North America and regional/international teams. • Communicate performance updates and actionable insights to stakeholders.

• Lead the planning, execution, and continuous optimization of paid media campaigns across Meta, TikTok, and emerging platforms, overseeing a monthly media investment to drive scalable growth. • Manage and optimize channel performance, contributing to achieving customer acquisition cost (CAC) targets and new customer volume targets, ensuring alignment with broader business goals. • Execute and contribute a data-driven A/B testing roadmap across creative, audience segmentation, placements, and landing page experiences to unlock incremental performance gains and drive innovation. • Contribute to monthly business planning and forecasting processes, providing channel-level insights and recommendations to inform aggressive yet achievable CAC and acquisition targets. • Partner cross-functionally with Marketing leadership, both North America counterparts and regional counterparts, to support and execute a paid media strategy, delivering high-impact concepts through structured feedback loops and performance reporting. • Collaborate with the Growth team to strategize, implement, and optimize landing page experiments, leveraging in-house tools as needed to accelerate builds, deployment and enhance conversion performance. • Support the development and delivery of comprehensive social media plans and help refine the forecasts that support key marketing initiatives, seasonal moments, and promotional campaigns, aligning with revenue and growth objectives. • Work cross-functionally with the North America DIT team including Engineering and Data Analytics to ensure flawless execution and integrity of pixel implementation, event tracking, and attribution frameworks across digital platforms. • Deliver data-driven reporting and insights through recurring and ad hoc performance updates, synthesizing quantitative results with strategic analysis that will support leadership in business decisions and growth strategy. • Collaborate with other platform partners in the business and stay ahead of industry developments, leveraging early access opportunities and competitive intelligence to drive first-mover advantage. • Ensure operational excellence within media platforms by overseeing campaign architecture, taxonomy, and compliance with best-in-class tracking and tagging protocols to enable clarity, scale, and performance visibility.

• Lead the Consumer Insights function and define the strategic roadmap for insights across brand, growth, and experience initiatives. • Establish best-in-class research standards, frameworks, and tools that elevate the quality, rigor, and impact of insights across the organization. • Ensure insights are integrated into key business decisions, helping teams translate consumer understanding into actionable strategies. • Define the long-term vision and operating model for Consumer Insights at AG1, ensuring insights capabilities scale alongside business growth and evolving organizational priorities. • Identify emerging global consumer, cultural, category, and market trends that inform strategic opportunities, innovation, and business planning. • Ensure consumer insights strategies appropriately reflect regional, cultural, and market-specific dynamics as AG1 continues to expand globally. • Drive alignment across cross-functional stakeholders on insights priorities, ensuring research investments are focused on the highest-impact business opportunities. • Serve as a trusted strategic advisor to senior leadership, translating complex consumer and market dynamics into clear business recommendations. • Lead all insights initiatives supporting brand strategy, brand performance tracking, and marketing effectiveness. • Own and evolve the brand tracking program to ensure it delivers actionable insights for marketing and growth teams. • Partner closely with Marketing and Growth teams to guide campaign development, messaging optimization, and audience strategy through consumer understanding. • Oversee all UX/UI research efforts to support product and digital experience improvements. • Ensure consumer insights inform design decisions, usability improvements, and customer journey optimization across digital platforms. • Collaborate with Product, Design, and Engineering teams to embed consumer-centered thinking into product development and experience design. • Guide consumer-centered product and experience strategy by translating behavioral, attitudinal, and usability insights into actionable recommendations. • Influence end-to-end customer journey improvements across digital and product experiences through deep understanding of consumer needs, friction points, and motivations. • Provide strategic oversight for New Product Development research initiatives. • Partner with Director, Integrated Marketing, who will continue to lead NPD research, to ensure alignment between innovation insights and broader consumer and brand strategies. • Support the prioritization and application of research that informs product innovation and concept development. • Build strong partnerships with Marketing, Growth, Product, and other cross-functional teams to ensure insights are trusted, credible, and embedded in decision-making. • Communicate insights clearly and effectively to senior leadership, helping drive alignment and strategic clarity. • Develop scalable research frameworks, tools, vendor strategies, and operational processes that enable efficient, high-quality insights generation across markets, audiences, and business initiatives. • Maintain organization and operational effectiveness within the insights function. • Mentor team members and foster a collaborative, high-performing insights culture.

• As Senior Manager, Shopper Marketing, you will play a critical role in translating our premium, science backed product into a best in class retail experience that inspires trust, drives conversion, and builds long term brand affinity. • This role sits at the intersection of brand and commerce, supporting the development and execution of shopper first omnichannel strategies as AG1 expands its presence beyond DTC into a curated set of retail partners. • You will partner closely with Sales, Brand, Growth, Ecommerce, and Operations, as well as key retailers including Costco, Target, and Walmart, to deliver high impact programs across physical and digital environments. • This is a highly cross functional role requiring strong strategic thinking, operational excellence, and a deep understanding of shopper behavior within premium CPG, wellness, or lifestyle categories. Travel may be required for customer engagement, store immersion, and industry events.

• Lead the strategy, execution, and performance of AG1’s organic social presence • Define a clear POV for each channel’s role in driving broader business goals • Evolve AG1’s global social strategy in partnership with regional leads • Develop data-driven, channel-specific strategies • Drive breakthrough, culturally relevant creative • Own the always-on programming calendar • Build and own a comprehensive social measurement framework • Lead, mentor, and develop the social team • Manage external partners

• Conduct ongoing packaging category reviews and analysis to identify trends, performance risks, supply chain efficiencies, and market demands. • Develop comprehensive reports and data-driven recommendations to inform strategic sourcing decisions. • Maintain a robust database of current and potential packaging suppliers, detailing cost structures, geographical locations, availability, demand, and other KPIs to support decision-making. • Stay informed on market trends, raw material availability, and external factors (e.g., natural disasters, supply chain disruptions) that could impact packaging supply and proactively communicate these to stakeholders. • Lead the identification, onboarding, and offboarding of packaging suppliers, ensuring alignment with AG1’s quality, sustainability, and innovation goals. • Continuously monitor and evaluate supplier performance, driving improvements and ensuring risk mitigation across the supply chain. • Manage the procurement and timely delivery of packaging samples for evaluation, ensuring they meet product requirements and quality standards. • Work closely with the Legal and Quality teams to ensure suppliers comply with AG1’s certifications, regulatory requirements, and specifications. • Ensure packaging supplier diversity by securing backup suppliers and enhancing flexibility in the supply chain to mitigate potential disruptions. • Collaborate with suppliers to optimize the supply chain, including reducing lead times, minimizing waste, and improving delivery schedules to support production timelines. • Partner with cross-functional teams to align packaging procurement strategies with sustainability goals, quality standards, and cost-efficiency objectives. • Support Product Development and RNI teams in launching new products and packaging innovations through the stage-gate process, ensuring that supplier selections align with business objectives. • Facilitate packaging component research and analysis to drive innovation, enabling product development teams to create novel and sustainable packaging solutions. • Provide internal stakeholders with recommendations on packaging materials, assessing whether to retain, enhance, modify, or discontinue based on performance and market analysis.

• Oversee comprehensive paid media strategies across Paid Social (Meta, TikTok), Paid Search, Shopping, Pmax, Demand Gen and AppLovin, ensuring a high-growth channel mix. • Optimize paid media budgets based on a deep understanding of measurement across channels and different sources of truth, including attribution models, MTA, MMM, and incrementality. • Drive CVR improvements across all paid channels by leading rigorous landing page testing and run in-platform experiments to drive efficiency and volume. • Partner closely with the creative strategy team to fuel paid media channels with direct response ads that convert. • Innovate and advance the paid media approach of AG1 by exploring and implementing emerging technologies, channels and platforms. • Establish and nurture partnerships with key media agencies, vendors and industry leaders to enhance campaign effectiveness and expand reach. • Set and monitor performance benchmarks, providing key insights and recommendations for continuous improvement and strategic adjustments. • Ensure alignment of paid media strategies with overall brand positioning and marketing initiatives, driving cohesive messaging and impactful results • Inspire and lead a team, fostering an environment of excellence, innovation. and collaboration. • Stay ahead of industry trends and competitive dynamics, ensuring paid media strategies at AG1 are cutting edge and effective.

• Own the e-commerce product vision and roadmap, ensuring every site feature drives measurable business impact across conversion, subscription adoption, average order value, and customer lifetime value • Use customer insights, behavioral data, analytics, and experimentation to identify friction points and design opportunities across the end-to-end shopping and subscription flow • Translate insights into feature requirements, business cases, and prioritization frameworks, ensuring clarity on what should be built and why • Drive a rigorous experimentation and optimization agenda, including A/B testing, multivariate testing, and AI-enabled personalization, owning hypotheses, KPIs, and measurement frameworks to continuously improve conversion, retention, and customer lifetime value • Leverage modern experimentation platforms, AI-powered analytics, and personalization tools to identify opportunities, accelerate learning cycles, and improve decision-making across the digital shopping experience • Evaluate and implement emerging technologies, including AI-driven tools, to enhance site performance, personalization, automation, and customer experience • Partner closely with UX/UI, Engineering, and CX to deliver high-quality, conversion-optimized experiences that reflect the brand of AG1 and deepen customer trust • Collaborate with Retention, Lifecycle Marketing, and Product to ensure the subscription experience is seamless and supports habit formation and long-term customer value • Use advanced analytics, testing frameworks, and AI-assisted insights to continuously optimize site performance, subscription flows, and customer journeys • Stay ahead of digital commerce trends, AI-driven product capabilities, customer behavior shifts, and competitive benchmarks to inform future enhancements • Own site performance reporting, insights, and ongoing optimization priorities • Advocate for the voice of the customer and ensure our digital storefront reflects clarity, credibility, and ease of use

• AG1 is looking for an entrepreneurial, execution-focused Director, Marketing Operations (International) to lead the operational delivery of new and existing product initiatives across EU, UK, APAC, and future expansion markets. • This role serves as the operational engine behind international product launches — translating global product vision into structured, executable launch plans that meet commercial, regulatory, and supply chain requirements in each market. • You will own the systems, governance, reporting, and cross-functional coordination required to deliver launches on time, within scope, and with operational excellence. • Reporting to the Vice President, Growth, Europe, this role acts as the central hub between Global Product, Marketing, Supply Chain, RNI, Finance, Digital, and Regional teams. • You will drive clarity across priorities, manage interdependencies, remove bottlenecks, and ensure full lifecycle accountability from Stage 0 ideation through post-launch performance tracking.