DraftKings Inc. logo
DraftKings Inc.

Defining what it means to build and deliver the most extraordinary sports & entertainment experiences.The Crown is Yours

App Store Optimization Specialist

GeneralGeneralFull TimeRemoteSeniorTeam 1,001-5,000Since 2012Company SiteLinkedIn

Location

Massachusetts

Posted

5 days ago

Salary

$89.6K - $112K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

App Store Optimization Specialist

DraftKings Inc.

• Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes. • Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition. • Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings. • Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations. • Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities. • Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs. • Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks. • Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

Job Requirements

  • A Bachelor’s Degree in Marketing, Business, Analytics, or a related field.
  • At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.
  • Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.
  • Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.
  • Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.
  • Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.
  • Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
  • Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

Benefits

  • bonuses
  • equity
  • benefits as applicable

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