Role Description We’re looking for a Director of Paid Search to own execution and performance across Google Ads. This is a hands-on role focused on managing, optimizing, and scaling campaigns across Search, Performance Max, Shopping, and YouTube within a performance-driven environment. - Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube) - Build and refine account structure, campaigns, and asset groups - Manage keyword strategy, search queries, and negative keyword lists - Monitor and optimize shopping feeds and campaign performance - Handle bid strategy and budget pacing to hit performance goals - Draft ad copy and creative variations (with final approvals as needed) - Monitor GA4 conversions and investigate discrepancies - Collaborate with paid social on cross-channel insights - Lead paid search communication with the client (Slack, calls, reporting) - Participate in weekly calls and present performance updates Qualifications - 5+ years of hands-on Google Ads experience - Experience managing accounts with $100K+ monthly spend - Strong experience across Search, Performance Max, and Shopping campaigns - Solid understanding of keyword strategy, search query mining, and negative keyword management - Experience with bid strategies and budget pacing - GA4 proficiency (conversion tracking, audiences, reporting) - Strong written and spoken English (client-facing) - Experience working with US, UK, or AU clients Nice-to-Haves - DTC / e-commerce experience (apparel or fashion preferred) - Experience with shopping feed optimization - Familiarity with Demand Gen / YouTube campaigns - Exposure to cross-channel collaboration (paid social, creative testing) Benefits - Remote Work: Work from anywhere—our team is global, and we value work-life balance. - Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us. - Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. Company Description As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.

• Own the top and middle of Audiohook's marketing funnel • Partner with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue • Design coordinated GTM motions for new product launches, feature releases, and segment expansions • Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events • Manage paid media budget across LinkedIn, Google, programmatic, and industry publications • Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting • Partner with Content and Product Marketing on lead-generating assets • Develop and maintain the marketing tech stack and ensure clean data flow between systems • Build attribution models and report on funnel health • Partner closely with Sales on lead routing, follow-up SLAs, and pipeline reviews • Communicate clearly and proactively in a remote-first environment

• Translate TENEX's technical capabilities and proof points into clear, persuasive, repeatable global campaigns targeting security operations buyers, from CISOs to SOC leaders. • Write and own a wide range of assets: launch blogs, flagship whitepapers, one-pagers, solution briefs, web copy, sales enablement materials, and event and seminar content • Maintain consistency with TENEX's product positioning and messaging framework, and help evolve it as the product and market mature. • Partner with product and technical stakeholders to keep messaging accurate, differentiated, and ahead of the competitive set. • Ideate, build and manage the entire campaign content that powers sales enablement, partnering closely with the Head of Sales Enablement who owns the enablement function and roll-out. • Develop sales-facing assets such as pitch decks, battlecards, competitive one-pagers, objection-handling guides, talk tracks, and persona briefs, grounded in TENEX's messaging framework. • Translate launch messaging and new capabilities into clear, repeatable narratives that sellers can use in the field. • Keep enablement content current as positioning, packaging, and the competitive landscape evolve. • Plan and execute campaigns, including content BOM, sales enablement, webpage content, social content, and event messaging, to drive pipeline and revenue goals. • Create 2-3 campaigns per quarter, own the campaign calendar and coordinate timelines, assets, and cross-functional inputs so launches and programs ship on schedule. • Build audience segments and persona-based journeys as the foundation for campaign targeting. • Monitor and track campaign content performance and report results clearly to senior leadership. • Apply a test-and-learn mindset, running experiments across channels and messaging to improve results over time. • Use marketing automation and analytics tools to manage execution and surface insight.

• Develop channel-level strategy for the client • Plan, set up, optimize, and analyze Google Ads SEA campaigns and keyword research • Write ad copies • Create reports • Plan and set up LinkedIn campaigns • Monitoring and optimization, nurturing reporting and analyses • Conversion tracking with Google Tag Manager and Analytics tracking • Website concept development • Create analytics reports • User funnel and conversion optimization (conceptual, no development) • Analyze user behavior on the website • Conversion optimization of landing pages and the website • Landing page design and optimization of the user funnel for conversions • Email outreach: design emails/sequences with Apollo or similar tools • Optimization and analysis • Further channel development: identify new trends and opportunities • Collaborate with the project manager • Prepare reports, analyses, and documentation • Occasional client support: attend client meetings