• Develop channel-level strategy for the client • Plan, set up, optimize, and analyze Google Ads SEA campaigns and keyword research • Write ad copies • Create reports • Plan and set up LinkedIn campaigns • Monitoring and optimization, nurturing reporting and analyses • Conversion tracking with Google Tag Manager and Analytics tracking • Website concept development • Create analytics reports • User funnel and conversion optimization (conceptual, no development) • Analyze user behavior on the website • Conversion optimization of landing pages and the website • Landing page design and optimization of the user funnel for conversions • Email outreach: design emails/sequences with Apollo or similar tools • Optimization and analysis • Further channel development: identify new trends and opportunities • Collaborate with the project manager • Prepare reports, analyses, and documentation • Occasional client support: attend client meetings

• Contribute to end-to-end campaign management of lower funnel performance marketing • Manage performance marketing strategies for Retail businesses • Manage budgets and execute Paid Media campaigns to meet ROI targets • Set up and execute customer acquisition, retention, engagement, and retargeting online campaigns across various channels • Optimize campaigns to maximize ROI through A/B tests and data analysis • Analyze campaign performance, evaluate KPIs, and prepare accurate reports • Optimize and ensure the quality control of campaigns with client goals • Continuously strive to improve campaign efficiency by analyzing performance and finding areas to improve and test

• Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing. • Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets. • Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account. • Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting. • Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions. • Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets. • Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.

Role Description We’re looking for a Director of Paid Social to lead execution and performance across Meta (Facebook & Instagram) ad accounts. This role is focused on hands-on management, optimization, and scaling of paid social campaigns within a performance-driven environment. - Own day-to-day management of Meta Ads accounts (Facebook & Instagram) - Build, launch, and optimize campaigns based on performance goals - Monitor budget pacing and adjust bids to maximize results - Manage campaign performance through learning phases and scaling efforts - Identify performance trends and optimize based on data insights - Collaborate on creative testing and iteration strategies Qualifications - 5+ years of experience managing paid social campaigns, primarily on Meta (Facebook & Instagram) - Strong hands-on experience with campaign builds, budget pacing, and bid management - Experience optimizing campaigns through the learning phase and scaling performance - Ability to manage and prioritize across multiple campaigns or accounts - Strong understanding of performance metrics and data-driven decision making - High attention to detail and ownership of campaign execution Requirements - Experience in DTC or e-commerce environments - Familiarity with creative testing and iteration strategies - Experience working in agency or multi-client environments - Exposure to performance reporting and attribution tools Benefits - Remote Work: Work from anywhere—our team is global, and we value work-life balance. - Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us. - Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention agreement. This ensures a respectful and professional experience for everyone involved.