• Translate TENEX's technical capabilities and proof points into clear, persuasive, repeatable global campaigns targeting security operations buyers, from CISOs to SOC leaders. • Write and own a wide range of assets: launch blogs, flagship whitepapers, one-pagers, solution briefs, web copy, sales enablement materials, and event and seminar content • Maintain consistency with TENEX's product positioning and messaging framework, and help evolve it as the product and market mature. • Partner with product and technical stakeholders to keep messaging accurate, differentiated, and ahead of the competitive set. • Ideate, build and manage the entire campaign content that powers sales enablement, partnering closely with the Head of Sales Enablement who owns the enablement function and roll-out. • Develop sales-facing assets such as pitch decks, battlecards, competitive one-pagers, objection-handling guides, talk tracks, and persona briefs, grounded in TENEX's messaging framework. • Translate launch messaging and new capabilities into clear, repeatable narratives that sellers can use in the field. • Keep enablement content current as positioning, packaging, and the competitive landscape evolve. • Plan and execute campaigns, including content BOM, sales enablement, webpage content, social content, and event messaging, to drive pipeline and revenue goals. • Create 2-3 campaigns per quarter, own the campaign calendar and coordinate timelines, assets, and cross-functional inputs so launches and programs ship on schedule. • Build audience segments and persona-based journeys as the foundation for campaign targeting. • Monitor and track campaign content performance and report results clearly to senior leadership. • Apply a test-and-learn mindset, running experiments across channels and messaging to improve results over time. • Use marketing automation and analytics tools to manage execution and surface insight.

• Develop channel-level strategy for the client • Plan, set up, optimize, and analyze Google Ads SEA campaigns and keyword research • Write ad copies • Create reports • Plan and set up LinkedIn campaigns • Monitoring and optimization, nurturing reporting and analyses • Conversion tracking with Google Tag Manager and Analytics tracking • Website concept development • Create analytics reports • User funnel and conversion optimization (conceptual, no development) • Analyze user behavior on the website • Conversion optimization of landing pages and the website • Landing page design and optimization of the user funnel for conversions • Email outreach: design emails/sequences with Apollo or similar tools • Optimization and analysis • Further channel development: identify new trends and opportunities • Collaborate with the project manager • Prepare reports, analyses, and documentation • Occasional client support: attend client meetings

• Contribute to end-to-end campaign management of lower funnel performance marketing • Manage performance marketing strategies for Retail businesses • Manage budgets and execute Paid Media campaigns to meet ROI targets • Set up and execute customer acquisition, retention, engagement, and retargeting online campaigns across various channels • Optimize campaigns to maximize ROI through A/B tests and data analysis • Analyze campaign performance, evaluate KPIs, and prepare accurate reports • Optimize and ensure the quality control of campaigns with client goals • Continuously strive to improve campaign efficiency by analyzing performance and finding areas to improve and test

• Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing. • Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets. • Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account. • Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting. • Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions. • Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets. • Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.