• Assist with planning and maintaining seasonal and monthly content calendars • Schedule posts, reels, and stories across social media platforms • Help create captions, graphics, and other visual content • Repurpose user-generated content (UGC) for ongoing campaigns • Monitor social media trends, viral content formats, and platform updates • Respond to direct messages and comments in a timely, thoughtful, and brand-aligned manner • Engage with followers to help build an active and engaged online community • Support social media giveaways, collaborations, and campaign activations • Escalate customer concerns or feedback to the appropriate internal teams when needed • Prepare weekly and monthly social media performance reports • Identify top-performing content and engagement trends • Support testing initiatives across content formats, reposting strategies, and engagement tactics • Share insights, trends, and opportunities with the Social & Community Manager

• Support and evolve the company’s influencer relations and content creator program • Develop social media plans for spokespeople • Draft, edit, and publish leaders’ social content across channels • Assist the Sr. Social Media Manager in managing the employee advocacy program • Build and optimize AI-assisted workflows • Partner cross-functionally with social, PR, community, product marketing, events, and developer relations • Support the Sr. Social Media Manager with social content creation and adaptation • Help manage, schedule, and publish Grafana Labs’ award-winning Big Tent podcast • Support internal communications coordination • Serve as a flexible partner on high-priority PR moments • Provide on-site support at company and industry events

Role Description Vas a liderar la estrategia de redes sociales de Alegra en Colombia. Tu trabajo es convertir los temas clave del negocio —software contable, facturación electrónica, IA, gestión empresarial y actualidad tributaria— en narrativas, formatos y conversaciones que conecten con contadores, pymes y emprendedores. No vas a publicar por publicar: vas a construir posicionamiento de marca con datos, criterio y ejecución. - Diseñar la estrategia mensual de redes sociales para Colombia, alineada con marca, producto, contenido y growth. - Traducir campañas, lanzamientos y tendencias en formatos sociales relevantes para cada canal. - Crear y adaptar copies, guiones, carruseles, reels, stories y piezas conversacionales. - Gestionar la parrilla de contenidos con orden, anticipación y criterio editorial. - Gestionar la comunidad con tono cercano y alineado a la voz de Alegra. - Analizar semanalmente el desempeño de redes con foco en métricas accionables: interacción, alcance, retención, guardados y crecimiento cualificado. - Construir reportes ejecutivos que conecten métricas con decisiones de contenido y negocio. - Trabajar de forma articulada con Content, Brand, Growth, Producto y Diseño. How you will use AI in your day-to-day - Acelerar investigación, ideación y análisis de tendencias con herramientas de IA. - Construir prompts y flujos para optimizar hooks y adaptar contenido por plataforma sin perder criterio humano. - Convertir contenidos extensos de blog, newsletters o producto en piezas sociales de alto impacto usando IA como copiloto. Qualifications - Experiencia en gestión estratégica de redes sociales, idealmente para marcas B2B, SaaS, fintech, software o servicios profesionales. - Capacidad demostrable para analizar métricas y convertir datos en decisiones. - Conocimiento de formatos y dinámicas de Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts y X. - Excelente redacción, criterio editorial y capacidad para simplificar temas complejos. - Experiencia usando herramientas de IA para ideación, análisis, producción y optimización de contenido. - Capacidad para trabajar con calendarios editoriales, campañas y múltiples prioridades. - Manejo de herramientas como Notion, Linear, Metricool, Looker Studio, Canva, CapCut u otras de IA y análisis. Requirements - Ser residente o contar con permiso de trabajo en Colombia. Benefits - Trabajo 100% remoto con relación laboral estable. - Coworking mensuales con el equipo local. - Plan de carrera y oportunidades para seguir desarrollando tus habilidades. - Acceso a plataformas educativas, cursos con certificaciones y una biblioteca virtual. - Clases de inglés. - Programas de bienestar y charlas sobre hábitos saludables. - Dos días de cuidado al año adicionales a tus vacaciones. - Apoyo económico para mejorar tu espacio de trabajo. - Celebración de cumpleaños con un bono económico y medio día libre. - Un equipo con talento de distintos países y culturas. Diversity at Alegra En Alegra valoramos y promovemos la diversidad y la inclusión en todas sus formas. Todas nuestras oportunidades están abiertas sin distinción de identidad de género, orientación sexual, origen étnico, religión, edad, discapacidad u otras características. Si necesitas ajustes en alguna etapa del proceso, indícalo en tu postulación.

About CrunchyrollFounded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! Paid Social Senior ManagerLocation: Mexico City OverviewWe are seeking a Paid Social Senior Manager to manage performance marketing strategy and execution. This role will be responsible for scaling multi-market user acquisition through paid social channels, balancing global strategy with local market nuance. The ideal candidate brings deep hands-on expertise in paid social, strong cross-cultural collaboration skills, and experience partnering with US-based leadership and global teams. This role requires both analytical rigor and creative sensitivity to local audiences. Key ResponsibilitiesPaid Social Strategy & Execution - Lead and scale paid social performance to meet specific business KPIs and expectations across global markets. - Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms, with an emphasis on lower-funnel/performance media campaigns. - Drive performance through audience segmentation, creative testing, and optimization frameworks. - Partner with analytics to ensure strong measurement, incrementality, and attribution alignment. - Translate global growth strategy into locally relevant execution. Cross-Functional & Global Collaboration - Work closely with US-based leadership and global growth teams to align priorities and reporting. - Partner with regional marketing, creative, product, and analytics teams. - Present insights and performance updates to senior stakeholders. - Ensure strong communication across time zones and organizational structures. Leadership & Ownership - Manage agency partners where applicable. - Deliver thought leadership on the paid social and performance marketing landscape. - Proactively pitch, build, and deploy innovative testing to drive incremental acquisition growth. Qualifications - 8+ years of experience in paid social or performance marketing. - Proven track record of scaling acquisitions in international markets. - Strong hands-on expertise in Meta Ads Manager and other major social platforms. - Experience collaborating with US-based leadership and/or global teams. - Strong analytical mindset with experience using data to drive optimization. - Deep understanding of bespoke creative strategy per platform and cultural nuances. - Excellent communication and stakeholder management skills. - Experience in subscription businesses, entertainment, anime, or fandom-driven brands is a strong plus. What Success Looks Like - Sustainable, efficient growth across social platforms. - Clear alignment between global strategy and regional execution. - Strong creative performance driven by local insights. - High-quality collaboration with US leadership and cross-functional teams. About our ValuesWe want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value - Courage. We believe that when we overcome fear, we enable our best selves. - Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. - Kaizen. We have a growth mindset committed to constant forward progress. - Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusionOur mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation. Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.