Somos el ecosistema de soluciones contables y financieras en la nube que le da superpoderes a las Pymes de Latinoamérica. +500 personas trabajando 100% remoto, presentes en 8 países y creciendo. En Alegra valoramos y promovemos la diversidad y la inclusión en todas sus formas. Todas nuestras oportunidades están abiertas sin distinción de identidad de género, orientación sexual, origen étnico, religión, edad, discapacidad u otras características. Si necesitas ajustes en alguna etapa del proceso, indícalo en tu postulación.
Community & Social Media Strategist
Location
Colombia
Posted
7 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Community & Social Media Strategist
Alegra
Role Description Vas a liderar la estrategia de redes sociales de Alegra en Colombia. Tu trabajo es convertir los temas clave del negocio —software contable, facturación electrónica, IA, gestión empresarial y actualidad tributaria— en narrativas, formatos y conversaciones que conecten con contadores, pymes y emprendedores. No vas a publicar por publicar: vas a construir posicionamiento de marca con datos, criterio y ejecución. - Diseñar la estrategia mensual de redes sociales para Colombia, alineada con marca, producto, contenido y growth. - Traducir campañas, lanzamientos y tendencias en formatos sociales relevantes para cada canal. - Crear y adaptar copies, guiones, carruseles, reels, stories y piezas conversacionales. - Gestionar la parrilla de contenidos con orden, anticipación y criterio editorial. - Gestionar la comunidad con tono cercano y alineado a la voz de Alegra. - Analizar semanalmente el desempeño de redes con foco en métricas accionables: interacción, alcance, retención, guardados y crecimiento cualificado. - Construir reportes ejecutivos que conecten métricas con decisiones de contenido y negocio. - Trabajar de forma articulada con Content, Brand, Growth, Producto y Diseño. How you will use AI in your day-to-day - Acelerar investigación, ideación y análisis de tendencias con herramientas de IA. - Construir prompts y flujos para optimizar hooks y adaptar contenido por plataforma sin perder criterio humano. - Convertir contenidos extensos de blog, newsletters o producto en piezas sociales de alto impacto usando IA como copiloto. Qualifications - Experiencia en gestión estratégica de redes sociales, idealmente para marcas B2B, SaaS, fintech, software o servicios profesionales. - Capacidad demostrable para analizar métricas y convertir datos en decisiones. - Conocimiento de formatos y dinámicas de Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts y X. - Excelente redacción, criterio editorial y capacidad para simplificar temas complejos. - Experiencia usando herramientas de IA para ideación, análisis, producción y optimización de contenido. - Capacidad para trabajar con calendarios editoriales, campañas y múltiples prioridades. - Manejo de herramientas como Notion, Linear, Metricool, Looker Studio, Canva, CapCut u otras de IA y análisis. Requirements - Ser residente o contar con permiso de trabajo en Colombia. Benefits - Trabajo 100% remoto con relación laboral estable. - Coworking mensuales con el equipo local. - Plan de carrera y oportunidades para seguir desarrollando tus habilidades. - Acceso a plataformas educativas, cursos con certificaciones y una biblioteca virtual. - Clases de inglés. - Programas de bienestar y charlas sobre hábitos saludables. - Dos días de cuidado al año adicionales a tus vacaciones. - Apoyo económico para mejorar tu espacio de trabajo. - Celebración de cumpleaños con un bono económico y medio día libre. - Un equipo con talento de distintos países y culturas. Diversity at Alegra En Alegra valoramos y promovemos la diversidad y la inclusión en todas sus formas. Todas nuestras oportunidades están abiertas sin distinción de identidad de género, orientación sexual, origen étnico, religión, edad, discapacidad u otras características. Si necesitas ajustes en alguna etapa del proceso, indícalo en tu postulación.
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