• Lead the strategy, execution, and performance of all marketing initiatives • Develop and execute a comprehensive B2B SaaS marketing strategy aligned with revenue targets • Build and mentor a high-performing marketing team across various channels • Partner with executive leadership to strengthen market visibility through thought leadership • Optimize customer acquisition and increase market share within healthcare provider segments • Drive multi-channel campaigns and implement performance marketing frameworks • Establish full-funnel attribution models connecting investments to revenue outcomes • Own product positioning and differentiation in a competitive healthcare IT landscape • Build a strong brand presence and thought leadership within healthcare markets

• Lead a broad team of industry solution marketers setting team priorities and mentoring the development of individuals so that the organization delivers on corporate priorities and long-term business outcomes • Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals • Create and execute multi-channel prong initiatives – including managing industry solution launches – that drive pipeline, digital and thought leadership • Serve as the subject matter expert in marketing on industries, supporting sales and marketing initiatives and providing insights on how to take advantage of market and competitive changes • Work with cross-functional stakeholders to translate new capabilities for a range of solutions and define an integrated approach into outcome-oriented messaging and content used in sales, awareness and demand generation • Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners • Serve as a spokesperson for the solution area, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers

• Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels. • Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI. • Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards. • Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars. • Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch). • Own weekly executive reporting; monitor data hygiene & attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends. • Ensure consistent brand voice and compliant messaging across all touchpoints. • Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives. • Coordinate creative, print, web, and lifecycle vendors; manage SLAs and outcomes.

• Lead strategy across the full cardiometabolic suite including diabetes, hypertension, prediabetes, weight management, cholesterol and GLP-1 programs • Lead a team of 2-3 product marketers and partner across product, clinical and commercial teams • Own positioning, GTM strategy and sales enablement across all stakeholder audiences • Partner with cardiometabolic product and commercial leadership on portfolio strategy and GTM planning • Help shape product and go-to-market road maps based on market gaps and customer needs • Lead packaging and pricing for cardiometabolic products • Own the positioning and messaging across the cardiometabolic suite • Lead end-to-end GTM launches for new cardiometabolic products • Act as the primary product marketing POC for the cardiometabolic suite