• Demonstrate optical knowledge and experience, able to assist customers with any vision need from eyewear (fashion) to eye care (clinical) online • Drive sales through building trust and consultative selling, guiding intentional traffic • Recommend viable eyewear options to customers online via video conference/chat by assessing their lifestyle, budgetary needs and facial features, instilling confidence in their selection • Troubleshoot customer service issues with internal support teams as needed • Follow-up with customers for final resolution and increased customer satisfaction • Speak about Stanton Optical and eyewear fashion trends with authority • Guide customers through an online vision test for prescription renewal and seamlessly transition them to eyewear purchase • Provide feedback and recommendations to continue to improve the omni experience for both customer and associate • Assist with testing, training and communicating new software features and omni experiences • Engage and pursue new business opportunities • Support new omni-initiatives as needed

• Cultivating relationships with customers and advising them in a 1:1 environment online • Assist customers with any vision need from eyewear (fashion) to eye care (clinical) online • Drive sales through building trust and consultative selling, guiding intentional traffic • Recommend viable eyewear options to customers online via video conference/chat • Troubleshoot customer service issues with internal support teams as needed • Follow-up with customers for final resolution and increased customer satisfaction • Speak about Stanton Optical and eyewear fashion trends with authority • Guide customers through an online vision test for prescription renewal • Provide feedback and recommendations to improve the omni experience for both customer and associate

• Monitor traffic quality across hundreds of dealership websites. • Analyze traffic patterns to identify bots, crawlers, spam, and invalid sessions. • Partner with the Analytics team to ensure accurate GA4, server-side tagging, and event collection. • Work with the Launch team to validate analytics implementations before websites go live. • Verify CDN and Akamai Bot Management configurations are correctly deployed on new launches. • Develop dashboards that measure human traffic versus automated traffic. • Create and maintain allowlists for search engines, OEM integrations, uptime monitoring, and approved third-party services. • Investigate unusual changes in traffic, conversions, engagement, or attribution. • Configure and optimize Akamai Bot Management policies while minimizing false positives and maintaining a seamless user experience. • Validate cookie consent, tracking pixels, GTM/server-side GTM, and analytics configurations. • Ensure marketing campaigns and reporting are not impacted by invalid traffic. • Analyze HTTP requests, headers, cookies, referrers, user agents, IP reputation, and behavioral signals to classify traffic. • Partner with Data Engineering to ensure bot traffic is excluded from reporting and downstream data platforms. • Develop documentation, launch checklists, and standards for traffic quality validation.

• Provide technical support to the program manager and meet program quality control and accreditation requirements • Participate in and support the generation of program resources • Conduct both onsite and desk audits according to standards and program requirements • Complete audits by adhering to agreed timelines • Support the documentation, communication, and closure of audit findings • Maintain audit timeline and tracking per assessment project • Provide high level of customer service throughout the audit process • Complete clear technical audit reports with increasing complexity • Write clear and technically accurate audit reports • Deliver certification services in accordance with SCS Corporate and Program Quality requirements