Now Optics

• The Part-time Copywriter (Contractor) will be responsible for writing, editing, and creating compelling digital content that resonates with customer needs and aligns with Stanton Optical's brand voice and tone. • Reporting to the Senior Copywriter, this role will focus on crafting engaging, optimized copy for digital platforms, including SEO, AEO, GEO-targeted content, Google Ads, Email, YouTube Ads, and more. • Write clear and engaging copy for digital marketing channels, including: Social media, email campaigns, and web content Google Ads, PMax, YouTube Ads, and other paid media platforms SEO, AEO, and GEO-targeted content to improve visibility and relevance. • Edit and proofread marketing materials to ensure accuracy, clarity, and adherence to brand voice and tone. • Collaborate with the Senior Copywriter and cross-functional teams to deliver cohesive, impactful campaigns. • Research to develop subject matter expertise or ability to interview the expert to develop needed content. • Stay current with digital marketing trends, best practices, and emerging tools to enhance copy performance. • Develop a deep understanding of customer needs and create content that connects with their desires and lifestyles. • Contribute to brainstorming sessions and creative ideation for campaigns and projects. • Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment. • Recommend and test copy to continuously refine messaging for optimal results.

• Strengthening The Clinical Journey • Ensure Now Optics field teams consistently deliver clinical experience that supports PEGs ability to provide high-quality care. • Reinforce the behaviors and technical competencies that contribute to a smooth, trusted, and patient-focused clinical journey. • Identify skill, workflow, or SOP opportunities that can further elevate patient experience and clinical readiness. • Collaborate with RVPs, Regional Managers to prioritize markets where enhancement of clinical execution will have meaningful impact. • Travel into designated markets to provide hands-on training, coaching, and operational support for CSMs, DTs, and store teams. • Create and administer consistent, sustainable processes that support and uphold PEG clinical standards. • Deliver targeted training in stores on clinical workflow efficiency, patient communication and education, cleanliness, safety, and HIPAA compliance. • Conduct clinical audits to assess compliance with SOPs, PEG expectations, and regulatory requirements. • Monitor clinical metrics, but not limited to, including Pretest Time, Wait Time, NPS, and Recheck Rate to identify opportunities for enhancement.