• Own client outcomes. You're the senior voice across the team's portfolio, leading strategic discussions, overseeing complex campaigns and budgets for exceptional ROI, and stepping in directly on high-value accounts and escalations. • Drive the strategy. Develop tailored paid search programs, optimize relentlessly across platforms, and bring new tools, trends, and ideas to the table before the market catches on. • Grow the business. Lead pitches as the subject-matter expert, deliver audits for prospects, hunt for upsells inside existing accounts, and negotiate contracts that work for the client and the agency. • Build the team. Run weekly 1:1s that actually coach, lead performance and career conversations, own hiring and onboarding, and surface retention risks early. • Own the numbers. Manage your department P&L (revenue, headcount, tooling, margin), review it monthly with Finance, and know exactly which accounts are profitable and which aren't. • Raise the bar operationally. Maintain SOPs and QA, plan capacity ahead of crunch, and bring data and recommendations (not just updates) to the leadership table.

• Desenvolver o planejamento estratégico de campanhas de mídia paga; • Implementar melhorias contínuas nas campanhas, testando novas abordagens, criativos e segmentações; • Analisar os dados de campanha e participar da apresentação de reports integrados com a área de Business Intelligence e Clientes; • Realizar ajustes nas campanhas com base nas análises de desempenho, visando melhorar os resultados; • Vivência com gestão de campanhas em Meta Ads (Facebook/Instagram) e Google Ads (Search, Display, YouTube); • Conhecimento em Google Analytics 4 (GA4), Tag Manager, CRO (Conversion Rate Optimization) e A/B Testing; • Perfil organizado, proativo e analítico, com pensamento crítico para interpretar métricas e propor ajustes estratégicos; • Boa comunicação, oral e escrita, para apresentar resultados e estratégias de forma clara; • Capacidade de relacionamento com clientes e fornecedores de mídia, apoiando negociações de preços, prazos e condições; • Domínio de ferramentas analíticas e plataformas de gestão de mídia paga.

• Conduct competitive research to assess competitors and guide the paid media strategy. • Perform keyword research and forecast campaign results. • Develop bid strategies based on audience segmentation. • Create and develop campaigns and responsive ads for various digital platforms. • Prepare and execute digital media plans. • Create Insertion Orders (P.I.s) in the iClips system according to the media plan. • Create audiences and custom targeting for campaigns on Facebook and Google. • Install and manage tags on websites and landing pages using Google Tag Manager. • Launch and monitor ad campaigns on Facebook Ads, Google Ads, LinkedIn Ads, and other platforms. • Monitor and optimize Cost Per Acquisition (CPA) and overall campaign performance. • Analyze results and produce performance reports with insights and recommendations for improvement.

Role Description As the Inbound Marketing Manager, you’ll be the first dedicated owner of our organic channels (website performance, SEO, and AI-powered discoverability (AEO)) with the goal of establishing strategy, running experiments, and converting traffic into qualified pipeline. You'll work horizontally across web, analytics, content, and paid, working closely with Demand Gen, Marketing Ops, and Product Marketing to optimize our organic footprint and design digital journeys that turn passive traffic into high-value inbound leads. If you are an execution-biased marketer who loves content distribution, SEO/AEO, conversion rate optimization (CRO), and building inbound funnels that drive measurable revenue impact, we’d love to meet you. What You’ll Do: - Inbound Strategy & Funnel Optimization - Lead Generation Funnels: Design and optimize the end-to-end inbound user journey—from initial organic discovery to landing pages, forms, and lead capture. - Conversion Rate Optimization (CRO): Partner with the team to run continuous A/B tests on website copy, CTAs, and layout to maximize visitor-to-lead conversion rates. - Content Distribution & SEO: Collaborate with demand gen to ensure high-value research and data content is optimized for search (SEO/AEO) and aggressively distributed across organic channels. - Campaign Execution & Lifecycle Marketing - Nurture & Lifecycle Workflows: Partner with Demand Gen and Marketing Ops to optimize email nurture streams in HubSpot to move inbound leads deeper down the funnel and prepare them for Sales. - Rapid Experimentation: Run fast testing cycles on content offers (e.g., gated reports, webinars, interactive tools) to find the highest-performing lead magnets for our target audience. - Organic Channel Management: Oversee organic distribution strategies across company social channels, newsletters, and community hubs to drive consistent site traffic. - Performance Measurement & Ops Support - Inbound Analytics: Monitor and report on core inbound metrics, including organic traffic, form completion rates, cost-per-lead, and inbound pipeline velocity. - Infrastructure Coordination: Partner with Marketing & RevOps to ensure clean lead attribution, accurate lead scoring, and seamless handoffs from inbound marketing to the Sales/SDR teams. Qualifications - 3–5 years of hands-on experience in B2B marketing, with a dedicated focus on inbound marketing, SEO, and organic lead acquisition. - Experience working in a fast-paced, high-growth startup or technology company environment. - Deep tactical expertise in at least 2 core inbound areas (e.g., SEO/AEO/Content Strategy, Conversion Rate Optimization (CRO), or Web Analytics). - Strong analytical foundation: Comfort navigating tools like GA4, Google Search Console, and SEO platforms (Ahrefs, SEMrush) to spot traffic trends and drop-off points. - Expert-level working knowledge of marketing automation platforms and CRM systems (HubSpot and Salesforce experience is highly preferred). - Excellent collaborator who can bridge the gap between creative content production and technical marketing operations. Benefits - Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together. - Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise. - Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones. - Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family. - Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance. - Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too. - Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.