• Responsible for generating a qualified pipeline and revenue growth through partnership led demand generation • Shape strategy and execute partnership deals • Build and scale a pipeline generation engine through various channels • Own marketing budget allocation and channel strategy • Develop website messaging, positioning, and content to improve conversion rates • Use AI and automation to increase output and create scalable growth systems • Partner with leadership to establish revenue targets and channel KPIs

• Supports the development and execution of integrated marketing strategies that advance March of Dimes' mission programs. • Serves as the day-to-day marketing lead for assigned initiatives. • Partners closely with various teams to develop and implement integrated campaigns. • Develops and implements integrated marketing campaigns across various channels. • Serves as marketing lead for assigned corporate partnerships and mission-related sponsorship activations. • Partners with mission, research, and advocacy teams to translate complex information into audience-centered communications. • Monitors campaign performance and analyzes results to identify opportunities for improvement. • Develops campaign-level marketing strategies within established organizational priorities and brand standards.

• Develop and execute territory-specific marketing plans that drive guest traffic, reservations, and revenue, aligned with brand standards and national campaign priorities. • Localize national promotions, seasonal campaigns, and membership/loyalty initiatives for each market's unique guest profile and competitive landscape. • Serve as the primary marketing voice in the field, partnering with venue General Managers and Regional Operations on in-venue execution and guest experience. • Identify and respond quickly to local market dynamics, competitive activity, and emerging opportunities. • Own local accountability for venue traffic KPIs, including reserved play, walk-in visits, frequency of return, and spend-per-visit. • Develop targeted promotions and local offers to stimulate demand during off-peak periods and capitalize on high-opportunity windows like summer and holidays. • Activate and promote the seasonal pass program within the territory, maximizing awareness and conversion online and in-venue. • Partner with venue teams to optimize the guest journey from booking through the in-bay experience. • Drive acquisition and engagement for membership and loyalty programs, with a focus on avid golfers and high-frequency guests. • Execute locally relevant tactics to promote membership and seasonal pass offerings at venues with strong golf-centric guest profiles. • Partner with marketing and CRM teams to deploy segmented messaging to the right guest profiles through the right local channels. • Relay on-the-ground guest feedback and market intelligence to inform membership and loyalty strategy. • Identify and manage local partnerships, sponsorships, and cross-promotions with businesses, golf clubs, sports organizations, and community groups. • Build relationships with local media, influencers, and community voices to amplify brand presence. • Support golf-specific activations and industry partnerships that deepen engagement with the avid golf community. • Leverage local sports, entertainment, and community calendars to create timely, revenue-driving promotions. • Oversee local digital execution including paid social, local search/SEO, email, and geo-targeted advertising in coordination with the performance marketing team. • Manage venue-level social media presence, ensuring content is on-brand, locally relevant, and drives engagement and conversion. • Maintain a consistent, compelling brand voice across digital, social, PR, and in-venue channels. • Identify and engage local content creators and brand advocates to expand organic reach. • Track and report on key performance metrics for the territory, including traffic trends, campaign ROI, membership acquisition, and guest satisfaction. • Leverage analytics tools, CRM data, and local market research to inform decisions and optimize spend. • Maintain a test-and-learn mindset, pilot new local tactics and sharing best practices with the broader field marketing team.

• Define and execute the long-term vision and strategy for Alkami’s Marketing portfolio • Drive the evolution of marketing, customer intelligence, personalization, and engagement capabilities across Digital Banking • Synthesize ambiguous problems, market signals, and customer needs into a clear product direction • Roll up your sleeves and stay close to the details of product execution • Champion the embedding of AI directly into the marketer’s product experience