• Advising customers on potential solutions, providing ongoing support, and building strong relationships through excellent customer service • Preparing outbound outreach campaigns and email sequences, while responding promptly and professionally to customer enquiries • Identifying, prospecting, and contacting new leads through both inbound and outbound channels, following up via email, phone, and other outreach methods • A/B testing different approaches to optimize results and improve conversion rates • Conducting online platform demos to showcase our products' benefits and features • Creating and negotiating offers to close deals with potential customers • Upselling to active customers by identifying additional value and benefits

Role Description Our AI recruiter Sam will do the initial screening for candidates as it is a great way for you to experience our product and to share details about your background at your convenience. We monitor applications and value human in the loop, so all application reviews will be done by a member of our team. Who You Are - You are selling to people who do not yet know what AI can do for them. - You have to be confident and genuinely want to sell. - You are great at cutting through the noise. - You are not scared to try out-of-the-box tactics to break through and land the meeting. - You want to shape company strategy, smash quota, and grow into a top 1% seller. - This is your shot to be a foundational part of the sales org and help change how frontline companies operate. Our Culture - Customer First – Obsess over solving real problems. - High Velocity, High Quality – Move fast and raise the bar every time. - Best Idea Wins – Check egos; let data and creativity decide. - We Play to Win – Compete hard for our customers, company, and team. - The Hard Is What Makes It Great – Hard challenges are where we thrive. - Extreme Ownership – Own the whole outcome; no excuses, just solutions. Why This Role Is An Awesome Opportunity - Step into a proven machine: Refined talk tracks, tested sequences, and clear win stories. - Founder-led sales: Work shoulder-to-shoulder with our founders. - Greenfield Territory: Selling a new product into an untapped market. - Career rocket ship: Be one of our first GTM hires and grow into AE, Team Lead, or adjacent roles. What You’ll Do - Build a pipeline from zero: research, prospect, sequence, call, text, DM, and book demos. - Spearfish strategic accounts: develop multi-threaded relationships with operators and HR leaders. - Travel to conferences & plant floors: demo Sam live and lock in next steps on the spot. - Feed the product loop: relay market insights directly to engineering. - Adapt daily: jump on any fire that accelerates company growth. Skills & Experience - 1+ years in a quota-bearing hunting role (SDR/BDR, door-to-door, etc.) or equivalent record of competitive excellence. - Consistent history of smashing activity and meeting goals. - Crystal-clear written & verbal communication; you make complex ideas land. - Organized and strategic: your CRM, calendar, and priorities are locked in. - Bonus: familiarity with HR tech or frontline industries. What We Offer - Top of market cash and equity for top of market candidates. - In-office working in NYC and opportunities for ongoing collaboration. - 100% subsidized health, dental, and vision insurance. - 401(k) plan options. - $250 Wellness subsidization.

• Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach • Write effective and compelling messaging to engage targeted accounts • Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth • Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta • Partner with account executives to help generate meetings and sales pipeline • Create and prioritize target account and contact lists • Conduct high level conversations with executives in prospect accounts • Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated • Assist with drafting sales pitches, presentations, reference material, and other documents as required

• Work closely with partner account managers and engineers to drive technical awareness, Shure brand building, and serve as an on-site Shure resource • May integrate with local partner teams to be a part of their overall culture • Focused on the dealer channel, executes strategic plans to identify, research, evaluate, and prioritize market leads and opportunities to reach potential customers outside of the current Company revenue stream • Execute sales enablement training programs and product launch presentations to increase awareness and understanding of the benefits of Company product categories • Supports partner sales team as an extended technical consultant for customer projects • Works closely with business leaders to communicate growth opportunities • Responsible for lead qualifications • Identifies “sales-ready” prospects and is responsible for cross-selling and up-selling during the tele-qualification process • Anticipates customer needs and overcomes competitive sales objections while positioning products against competition • Delivers prepared sales messaging for Shure products/solutions to move potential customers through the buying process ultimately leading to purchase • Partners with supported sales team to schedule calls with prospective customers and ensure timely and effective handoffs • Familiar with the Marketing Plan between Shure and dealer partner/channel and work with the Shure Business Leader and Channel Marketing team on execution as directed. • Performs other duties as assigned