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Creative Strategist, B2C Lead Generation
Location
Brazil
Posted
10 days ago
Salary
0
Seniority
Senior
Job Description
Creative Strategist, B2C Lead Generation
Paired
• Write scripts for video ads across Meta, TikTok, YouTube, and CTV with a direct-response focus • Develop shot lists and provide creative direction during production to ensure execution matches strategy • Build creative concepts specifically for lead generation and call-driven campaigns • Work with media buyers to review performance metrics and pivot creative based on what’s working • Monitor competitor creatives and trends to keep our approach fresh • Use AI tools to speed up scripting, iteration, and testing where applicable
Job Requirements
- B2C experience in a Creative Strategist or similar role focused on lead generation
- Strong track record in direct-response / performance marketing
- Proven script writing and creative direction skills
- Comfortable reading performance data and translating it into creative decisions
- Portfolio showing ads that drove measurable lead or call volume (metrics preferred)
- AI tool experience is a plus (ChatGPT, Midjourney, Runway, etc.)
Benefits
- USD Salary.
- Ability to work remotely.
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All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.



