Docker, Inc logo
Docker, Inc

Docker helps developers bring their ideas to life by conquering the complexity of app development.

Staff Integrated Campaigns Manager

ManagerManagerFull TimeRemoteLeadTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$142.1K - $203K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglishDocker

Job Description

Staff Integrated Campaigns Manager

Docker, Inc

• Drive global integrated campaign strategies tied to monthly product launches, demand generation goals, and customer expansion motions, adjusting course rapidly when plans change (and they will). • Execute on strategy set by the Head of Integrated Campaigns and Growth Marketing leadership, owning end-to-end programs spanning email, third-party sponsorships, event support, nurtures, webinars, and content development. • Lead webinar campaign programs end to end: strategy, audience targeting, content coordination, promotion, Marketo and Zoom execution, post-event nurture, and ROI reporting. • Architect and refine lead scoring models in Marketo, partnering with Marketing Operations to ensure scoring reflects true buying signals and feeds a clean, qualified pipeline. • Build and manage multi-touch campaign programs across email, digital advertising, in-product, web, and virtual events, with clear attribution and optimization loops built in. • Act as a senior stakeholder representative in high-stakes cross-functional planning; communicate campaign performance, trade-offs, and recommendations to VP and C-level audiences clearly and confidently. • Partner deeply with Product Marketing to translate technical product narratives into campaign messaging that resonates with developer, DevOps, and enterprise buyer personas. • Develop and enforce scalable, repeatable campaign frameworks that absorb Docker’s monthly launch cadence without losing quality or speed. • Monitor campaign performance across the full funnel using Marketo, Google Analytics, and Salesforce; surface insights fast and act on them faster. • Manage agency relationships and external vendors, driving accountability on deliverables and timelines. • Mentor and support more junior campaign team members, modeling the standard for what great campaign work looks like at Docker.

Job Requirements

  • 7–8 years of hands-on B2B SaaS demand generation and integrated campaign experience, with a portfolio that shows measurable pipeline and revenue impact, not just activity metrics.
  • Marketo expertise is required, not preferred. You have built programs from scratch, managed lead scoring frameworks, built nurture streams, and can troubleshoot a Marketo flow without calling ops. Marketo certification is a strong plus.
  • Deep expertise in funnel metrics (real knowledge, not AI-enhanced). You can speak to the relationship between Leads, MQLs, SQLs, PQLs, and Opportunities and pipeline beyond standard definitions.
  • Sophisticated lead scoring understanding: behavioral vs. demographic scoring, MQL thresholds, and how scoring models connect to sales handoff quality.
  • Webinar campaign ownership. You have run the full program, not just promoted it, from platform setup (Zoom Webinars, ON24, or equivalent) through post-event nurture, turning attendees into pipeline.
  • Strong executive presence. You have presented campaign strategy and performance to senior leadership, held your own in high-stakes conversations, and can synthesize complexity into crisp recommendations.
  • Demonstrated ability to operate in a high-velocity environment with monthly launch cycles, shifting priorities, and tight timelines. You do not wait for perfect information to move.
  • Exceptional written communication. You write campaign copy that converts and executive summaries that do not need editing.
  • Experience with Google Analytics, Salesforce, and a modern martech stack. You know how data flows from campaign touch to closed-won deal.
  • Cross-functional fluency. You have worked alongside Product, Product Marketing, Web, and Sales teams and know how to get alignment without authority.
  • Developer or technical audience marketing experience is a significant differentiator. Understanding how to market to engineers, DevOps practitioners, and technical decision-makers matters enormously here.
  • Bonus: you have marketed developer tools, open-source software, or infrastructure products; built ABM programs alongside broader demand gen; contributed to a campaign playbook others adopted; or worked somewhere that ships so fast the quarterly plan was outdated by week three, and thrived anyway.

Benefits

  • Freedom & flexibility; fit your work around your life
  • Designated quarterly Whaleness Days plus end of year Whaleness break
  • Home office setup; we want you comfortable while you work
  • 16 weeks of paid Parental leave (after 6 months of employment)
  • Technology stipend equivalent to $100 USD net/month
  • PTO plan that encourages you to take time to do the things you enjoy
  • Training stipend for conferences, courses and classes
  • Equity; we are a growing start-up and want all employees to have a share in the success of the company
  • Docker Swag
  • Medical benefits, retirement and holidays vary by country
  • Remote-first culture, with offices in Seattle and Paris

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