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Sr. Product Marketing Manager
Location
United States
Posted
1 day ago
Salary
$89.6K - $105K / year
Seniority
Lead
No structured requirement data.
Job Description
Sr. Product Marketing Manager
HEALTHSTREAM INC
Role Description The Senior Product Marketing Manager (SPMM) – Pre and Post-Acute Markets at HealthStream is a first-of-its-kind role dedicated exclusively to the skilled nursing, behavioral health, ambulatory, community health, and extended care settings that make up HealthStream’s growing post-acute portfolio. This person will serve as the go-to market expert and sole dedicated marketer for these care settings, owning the strategy, messaging, and execution across a diverse and complex landscape of buyers, personas, and regulatory environments. The SPMM will work closely with the Director of Product Marketing and build deep collaborative relationships across solution lanes, product management, sales, and clinical teams – ensuring that marketing efforts are tightly aligned with how post-acute organizations actually operate, buy, and think. This role demands not just healthcare knowledge, but fluency in the language, priorities, and challenges of each distinct care setting: from the census-driven pressures of a skilled nursing facility to the unique compliance and funding dynamics of a Federally Qualified Health Center. The ideal candidate is a self-directed, high-output marketer who leverages AI tools as a force multiplier and thrives in a highly cross-functional environment. Key Responsibilities - Strategic Leadership: Develop and execute robust go-to-market strategies and integrated marketing campaigns for our growing application suites tailored to post-acute and community care settings. - Cross-Functional Collaboration: Serve as the connective tissue across multiple solution lanes, partnering closely with Product Management, Sales, Customer Success, Implementations, and solution product marketers. - Market Research and Insights: Develop and maintain deep expertise across each post-acute and community care setting. - Messaging and Positioning: Build and maintain distinct messaging and positioning frameworks for each post-acute care setting. - Sales Enablement: Equip post-acute sales teams with targeted tools and collateral tailored to each care setting. - Budget Management: Manage the post-acute marketing budget with a strong ROI mindset. - Performance Metrics and Analysis: Own and achieve key performance indicators (KPIs) across the post-acute portfolio. - Campaign Execution: Collaborate with the performance marketing team to design and implement campaigns across various channels. - Influence Stakeholders: Advocate for their markets, influencing roadmap prioritization and gaining alignment from stakeholders. - Innovation and Continuous Improvement: Actively leverage AI tools as a core part of their workflow. - Leadership and Development: Build the function from the ground up, establishing best practices, playbooks, and processes. Qualifications - A mandatory minimum of 5–7 years’ experience in B2B marketing, preferably at a SaaS-based healthcare technology company. - Successfully led GTM strategy and marketing execution for product or solution launches. - Proficiency in leveraging the Martech stack and AI tools to improve and scale marketing performance. - Experience using multiple analytics tools like Google Analytics, Power BI, Tableau, etc. - Degree in marketing, communications or related field preferred. - Demonstrated knowledge of post-acute and community care settings is required. Requirements - Exceptional communication and presentation skills. - Strong analytical skills with the ability to translate complex data into actionable insights. - Highly collaborative with a proven ability to build relationships across cross-functional teams. - A strategic thinker with a strong execution focus. - Excellent organizational skills with a proven record of managing multiple projects. - An energetic, mature self-starter comfortable being the first and only person in a role. - The ability to build and manage relationships internally and externally. - A collaborative team player who actively seeks out the perspectives of others. Compensation The salary range for this position is $89,637 - $105,000. Salary will be determined on the candidate’s level of experience and qualifications. Benefits - Medical, Dental and Vision insurance - Paid Time Off - Parental Leave - 401k and Roth - Flexible Spending Account - Health Savings Account - Life Insurance - Short- and Long-Term Disability - Medical Bridge Insurance - Critical Illness Insurance - Accident Insurance - Identity Protection - Legal Protection - Pet Insurance - Employee Assistance Program - Fitness Reimbursement
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