• Assist with the execution of marketing campaigns across digital, email, content, and events • Coordinate the creation and delivery of marketing assets (emails, landing pages, social posts, presentations, collateral) • Support content publishing and campaign launches by managing deadlines, approvals, and handoffs • Maintain marketing calendars and ensure timelines are accurate and up to date • Help track campaign performance and organize reporting metrics • Own project coordination for marketing initiatives from kickoff to completion • Build and manage project plans, timelines, and task assignments • Serve as the point of contact between marketing, sales, vendors, and external partners • Proactively identify risks, delays, or bottlenecks and help resolve them • Keep stakeholders informed with clear status updates and follow-ups • Support planning and execution of events (in-person, virtual, and hybrid) • Coordinate logistics including timelines, vendors, registrations, materials, and on-site needs • Assist with event promotion, attendee communications, and follow-up campaigns • Manage event run-of-show documents and post-event wrap-ups • Track event budgets, invoices, and deadlines as needed • Maintain marketing documentation, processes, and SOPs • Organize files, templates, and project tools to improve team efficiency • Assist with vendor coordination, contracts, and scheduling • Support ad hoc projects as the marketing team scales

This role involves executing market-level organic growth programs aimed at enhancing visibility and acquiring new patients. As an individual contributor, you will be a vital partner to the VP of Market Strategy & Growth, driving initiatives across SEO, content planning, local listings, and social media. Your work will significantly impact the company's organic growth and market positioning. Execute market-level organic campaigns and optimization plans aligned to growth priorities. Partner with site operations and Business Development leaders to ensure organic efforts reflect local market dynamics. Maintain a prioritized backlog of organic initiatives by market/service line. Develop and execute corporate communication strategies. Manage organic social channels and day-to-day publishing. Create campaign-specific community announcements.

This role is designed for a hands-on, data-driven marketer who thrives in shaping the customer journey from first touch through long-term retention and expansion. You will create and execute lifecycle programs, craft compelling content, and run experiments that optimize user engagement and growth. Working closely with cross-functional teams, you will translate customer insights into actionable initiatives that drive activation, adoption, and expansion. Build and manage lifecycle marketing programs across email and in-app channels, including onboarding, activation, product updates, newsletters, and advocacy campaigns. Develop expansion and upsell nurture flows informed by customer goals, product usage, and adoption patterns. Collaborate with Customer Experience, Sales, Product, and Demand Generation teams to align messaging, content, and experiments with customer needs and growth objectives. Design and execute cross-funnel experiments that improve conversion, activation, and retention metrics. Create and repurpose content including landing pages, email campaigns, newsletters, blog posts, and case studies that drive engagement and support acquisition and retention goals. Measure program performance and analyze user behavior to continuously optimize campaigns and provide insights to stakeholders.

• Drive referral growth strategies across assigned practices • Build and maintain relationships with referring offices and community partners • Oversee and manage a regional marketing budget • Track, analyze, and report on referral trends and marketing ROI • Create engaging marketing materials and presentations using Excel and PowerPoint • Collaborate with practice leaders to implement creative, local marketing initiatives • Represent Specialty Dental Brands within the dental community with energy and professionalism • Travel up to 30% to surrounding states to support practices and referral relationships