This role involves executing market-level organic growth programs aimed at enhancing visibility and acquiring new patients. As an individual contributor, you will be a vital partner to the VP of Market Strategy & Growth, driving initiatives across SEO, content planning, local listings, and social media. Your work will significantly impact the company's organic growth and market positioning. Execute market-level organic campaigns and optimization plans aligned to growth priorities. Partner with site operations and Business Development leaders to ensure organic efforts reflect local market dynamics. Maintain a prioritized backlog of organic initiatives by market/service line. Develop and execute corporate communication strategies. Manage organic social channels and day-to-day publishing. Create campaign-specific community announcements.

This role is designed for a hands-on, data-driven marketer who thrives in shaping the customer journey from first touch through long-term retention and expansion. You will create and execute lifecycle programs, craft compelling content, and run experiments that optimize user engagement and growth. Working closely with cross-functional teams, you will translate customer insights into actionable initiatives that drive activation, adoption, and expansion. Build and manage lifecycle marketing programs across email and in-app channels, including onboarding, activation, product updates, newsletters, and advocacy campaigns. Develop expansion and upsell nurture flows informed by customer goals, product usage, and adoption patterns. Collaborate with Customer Experience, Sales, Product, and Demand Generation teams to align messaging, content, and experiments with customer needs and growth objectives. Design and execute cross-funnel experiments that improve conversion, activation, and retention metrics. Create and repurpose content including landing pages, email campaigns, newsletters, blog posts, and case studies that drive engagement and support acquisition and retention goals. Measure program performance and analyze user behavior to continuously optimize campaigns and provide insights to stakeholders.

• Drive referral growth strategies across assigned practices • Build and maintain relationships with referring offices and community partners • Oversee and manage a regional marketing budget • Track, analyze, and report on referral trends and marketing ROI • Create engaging marketing materials and presentations using Excel and PowerPoint • Collaborate with practice leaders to implement creative, local marketing initiatives • Represent Specialty Dental Brands within the dental community with energy and professionalism • Travel up to 30% to surrounding states to support practices and referral relationships

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Digital Marketing Operations Manager - REMOTE. In this pivotal role, you will manage the day-to-day operations of digital marketing campaigns, ensuring they align with business objectives. Your expertise in technical and analytical processes will drive continuous improvement in digital marketing performance. Oversee the execution and optimization of digital marketing campaigns across multiple channels. Collaborate with team members to align digital marketing strategies with business goals. Utilize analytics tools to track performance and provide actionable insights. Prepare and present reports on marketing activities to stakeholders. Manage the corporate website and ensure effective content management. Track marketing return on investment (ROI) using appropriate platforms. Lead the integration of marketing technologies to enhance operations. Develop processes for efficient workflows in digital marketing. Identify automation opportunities and implement solutions. Monitor and manage the digital marketing budget.