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CeriFi

Invested in Your Future: Financial Education for Every Stage of Your Career

Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

Georgia

Posted

4 days ago

Salary

0

Seniority

Senior

Bachelor Degree4 yrs expEnglishCloud

Job Description

Lifecycle Marketing Manager

CeriFi

• Own the lifecycle marketing strategy across CeriFi's 10-brand portfolio • Design, build, and optimize lifecycle journeys including onboarding, cross-sell, renewal, re-engagement, and win-back campaigns • Continuously improve segmentation framework to ensure relevant communication • Identify new opportunities to increase engagement, retention, and customer lifetime value through lifecycle marketing • Own campaign planning, Pardot builds, segmentation, automation, deliverability, and suppression management • Manage campaign intake using Jira workflows and established SLAs • Maintain email deliverability, preference centers, compliance standards, and brand-specific communication requirements • Serve as internal subject matter expert on Pardot and email marketing best practices • Connect email engagement to revenue by maintaining attribution reporting and performance dashboards • Analyze campaign performance, cohort behavior, and year-over-year trends • Present actionable recommendations to improve business outcomes • Partner closely with Brand Marketing, Creative, Revenue Operations, Product Marketing, and Digital teams

Job Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
  • 4+ years of experience managing high-volume email marketing or lifecycle programs
  • Deep expertise with Pardot (Marketing Cloud Account Engagement), including automation, segmentation, dynamic lists, and engagement programs
  • Strong understanding of lifecycle marketing, customer journeys, behavioral triggers, and nurture strategy
  • Experience connecting email performance to revenue through attribution reporting and analytics
  • Comfort managing marketing programs across multiple brands, audiences, and campaign calendars
  • Excellent analytical, organizational, and communication skills
  • Experience with eCommerce platforms, CRM systems, and AI-assisted marketing tools is a plus.

Benefits

  • Professional development opportunities
  • Marketing automation tools

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