• Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences • Build distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes • Build category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category • Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities • Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy • Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact • Champion storytelling: Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share • Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time

• Write creative briefs for editors and designers • Monitor creative fatigue and refresh winning ads before performance drops • Build and optimise campaign structures across multiple funnels • Manage campaign objectives, budgets and bid strategies • Build custom, lookalike and retargeting audiences • Manage UTM tracking • Run structured creative, hook and offer testing • Build dashboards and report on campaign performance

• Own our paid acquisition across multiple funnels, offers and markets, primarily on Meta. • From campaign structure and audience strategy to testing, tracking and reporting, you'll be responsible for making smart commercial decisions that improve performance. • You'll report to our Head of Paid Ads, but you'll be expected to think for yourself. • Bring ideas. Spot opportunities. Challenge assumptions. • Monitor creative fatigue and refresh winning ads before performance drops. • Build and optimise campaign structures across multiple funnels. • Manage campaign objectives, budgets and bid strategies. • Maintain clean account structures and naming conventions. • Build custom, lookalike and retargeting audiences. • Create exclusion audiences. • Optimise audience performance as campaigns scale. • Manage UTM tracking. • Verify pixel events and conversion tracking. • Run structured creative, hook and offer testing. • Identify winning patterns and apply them across campaigns. • Build dashboards and report on campaign performance.

Role Description We are looking for a MARKETING MANAGER (Campaigns & Events) for the German market. Someone to jump on board and take ownership of marketing campaigns, brand activations, and event marketing in Germany. - Full management of marketing campaigns - from planning and creative briefs to channel oversight - Planning and execution of micro-events and brand activations (media days, fan events, trade fairs like FIBO) - On-site event marketing directly at our live tournaments (coordinating deliverables, show planning, guest management) - CRM and newsletter marketing (content creation in German, ticket sale launch coordination, and lead-gen campaigns) Qualifications - At least 2+ years of relevant experience in marketing, events, or project management (an agency background is a huge plus) - A passion for sports, ideally a professional background in sports, or at least a strong personal interest in combat sports and MMA - Exceptional organizational skills, reliability, and the ability to manage multiple projects/events at the same time - Flexibility, because tournament weekends and traveling to live events are a natural part of the job - Native/fluent German and business-fluent English - Based in the Munich region (or flexible): Being located in or near Munich is a huge plus for occasional in-person syncs with Patrick and the team. However, this is a genuine 100% remote role from anywhere in Germany. Benefits - A place in the team behind Europe’s biggest combat sports show. - The chance to be part of OKTAGON’s massive expansion in Germany. - The adrenaline and atmosphere you’ll never find in a standard marketing job. - Room to grow professionally and personally; every event is a new challenge. - Unique perks: tickets to our events, free access to OKTAGON TV, discounts with partners, and more. - Urban Sportsclub Card. Company Description Wir sind ein Team von mehr als 50 Leuten für jeden Fachbereich unserer Branche, die unter der Leitung von Ondřej Novotný und Pavol Neruda in unglaublichen 6 Jahren eine der größte Sportorganisation in Europa aufgebaut haben. Von TV Shows über Medienproduktionen, über Promotion Events, über Presseevents bis hin zu ausverkauften Arenen mit bis zu 25.000 Zuschauern pro Event haben wir bereits ein Denkmal gesetzt in der MMA Community in Europa. - Während wir mit unglaublicher Geschwindigkeit wachsen, in über 100 Länder live senden, haben wir fast eine Mio. Fans in den sozialen Medien gewinnen können. - In nur einem Jahr in Deutschland sämtliche Rekorde im MMA Eventbereich gebrochen. - 3 ausverkaufte Events, 1 Reality TV-Serie und viele weitere Projekte und Kooperationen konnten wir für das letzte Jahr verbuchen. - Um unsere weiteren Ziele erfolgreich umzusetzen, planen wir einen breit angelegten Media- und Eventplan mit Arena-Events in Deutschland, an denen Du Dich aktiv beteiligen kannst.