Integrated Media Strategist

Location

United States

Posted

13 hours ago

Salary

0

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

Integrated Media Strategist

Acadia

• Lead the development of integrated, full-funnel media strategies that align with client goals and modern media behaviors. • Champion audience-first planning by mentoring team members in audience segmentation, tool usage, and activation thinking. • Own the strategic POV in client conversations, partnering closely with strategy, analytics, and creative teams to align messaging, media, and measurement. • Provide direct oversight and guidance to junior planners and associates, ensuring their work is sharp, accurate, and insight-driven. • Help evolve planning frameworks, internal documentation, and team-wide best practices that scale with the agency. • Serve as a trusted point of contact for key clients — delivering recommendations, POVs, and performance analysis with clarity and confidence. • Help define KPIs and establish robust measurement plans for every campaign. • Oversee and guide the creation of campaign recaps, reports, and optimizations; identify performance trends and translate data into actionable insights. • Supervise planning team output across multiple accounts; review media plans for accuracy, strategy alignment, and integration across channels. • Manage timelines, deliverables, and team workload in collaboration with project managers and channel leads. • Foster a collaborative environment where media planners feel supported, challenged, and encouraged to grow. • Train and mentor junior team members — helping them learn to “think like strategists” and present with authority. • Confident using a mix of tools for planning, measurement, and insights (Resonate, MediaRadar/Vivvix/Kantar, Nielsen, Traffic Lift, etc.). • Strong working knowledge of performance media channels — including Paid Search, Social, Display, Streaming Video/CTV, Audio, Native, and Linear TV.

Job Requirements

  • Ideal candidates have 4–6 years of media planning experience in an agency or fast-paced media environment, with at least 1 year in a supervisory or mentorship role.
  • Strong client communication skills and cross-functional collaboration experience are a must.

Benefits

  • A work environment that enthusiastically encourages creativity, risk-taking and growth.
  • 16 Paid Holidays
  • Paid vacation and sick time
  • We are closed Christmas Eve through New Year's Day
  • Solid Health benefits (medical, dental, and vision insurance)
  • 401k and Equity Grants
  • Education Reimbursements
  • Opportunity for growth that is second to none in the industry
  • Flexible working hours

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