• Own and drive strategy, operations, and execution—P&L, GTM, and beyond • Recruit and lead a top-tier team across engineering, product, and sales • Translate complex supply chain and logistics problems into world-class software • Build deep partnerships with customers, particularly inside the corporate partner ecosystem • Partner with UP.Labs product and venture teams to unlock value quickly and intentionally • Raise capital, drive growth, and lead the company to exit

• Lead the development of a new company. • Define company strategy & vision. • Develop the go-to-market strategy and operational model. • Recruit the team. • Raise capital. • Scale.

• Build and execute business growth strategies with firm owners • Improve profitability and cash flow • Develop organizational structure and leadership teams • Coach owners through strategic decisions — and stay accountable until results improve • Help owners transition from working in the business to leading it

• Managing calendars and inboxes for both Ciaran & Evan • Supporting both founders with personal organization, travel booking, hotel arrangements, meal planning/prep coordination, personal events planning, and more • Assisting with personal brand content needs, marketing and sales organization, hiring coordination, project planning, organizing and hosting mastermind events • Being client-facing and helping with onboarding clients • Handling general business admin and keeping operations running smoothly