Bloomreach logo
Bloomreach

Bloomreach is a computer software company that is on a mission to empower its clients to seamlessly personalize their customer experience and, in turn, successf

Senior Paid Media Specialist

Location

Americas

Posted

1 day ago

Salary

$85K - $115K / year

Seniority

Senior

No structured requirement data.

Job Description

Senior Paid Media Specialist

Bloomreach

Role Description Bloomreach is hiring a Senior Paid Media Specialist to own paid media across the Americas — and contribute to our broader global paid media strategy. You’ll be joining a demand generation team that runs multi-million dollar budgets, moves fast, and cares deeply about pipeline, not just clicks. You’ll have real ownership here: campaigns to run, hypotheses to test, and data to dig into. And you’ll be supported by paid media expertise, strong cross-functional partners, and a team that genuinely invests in your development. What You’ll Do - Own day-to-day management and optimization of Bloomreach’s media accounts across the Americas — including keyword strategy, advanced bid management (smart bidding, value-based bidding, Performance Max), ad copy, and audience targeting. - Write and brief ad creative for paid search and paid social, working closely with global campaigns and design to get campaigns live. - Build and test landing pages in HubSpot; run A/B tests to improve conversion rates. - Support demand generation and brand awareness campaigns across paid social, display, and YouTube. - Analyze performance across the full B2B funnel — MQLs, SQLs, pipeline, ROAS — and surface actionable insights. - Own budget pacing and forecasting across your channels, tracking spend to monthly and quarterly targets. - Collaborate with SDR teams to understand funnel conversion patterns and improve handoff quality. - Work directly with advertising partners including Google and LinkedIn. - Stay ahead of privacy and tracking changes — including cookieless tracking, GA4, and consent mode — and ensure measurement remains accurate. Qualifications - 3–4 years in paid media in a B2B SaaS environment, agency or in-house. - Proven track record managing significant budgets across paid search, including brand, non-brand, competitor, and partner campaigns. - Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook Business Manager. - Strong command of bid strategy — smart bidding, Performance Max, value-based bidding — and where each applies. - HubSpot experience, including landing page builds and A/B testing. - Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking (pixels, UTMs, event tracking). - Understanding of privacy and tracking changes — GA4, consent mode, cookieless measurement approaches. - Familiarity with intent data signals (e.g. Bombora, G2 intent) and how to apply them to audience strategy. - Experience briefing or writing ad creative for both search and social formats. - Salesforce experience is a plus. Requirements - You’re analytical — you move comfortably between ad platform data and CRM data, and you know what good performance looks like. - You test rigorously, document what you learn, and apply AI-assisted tools (Performance Max, Advantage+) with a clear view of where human judgment still matters. - You can work independently, but you actively share insights and collaborate across the team. - You communicate clearly — in writing and in conversation — and can brief cross-functional partners (PMM, content, design) without hand-holding. - You stay ahead of platform changes, especially in tracking, privacy, and AI-driven campaign formats. Benefits - Health care including medical, dental, and vision insurance. - 401k Plan with employer contribution. - Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location. - Everyone gets to participate in the company's success through the company performance bonus. - We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts. - We reward & celebrate work anniversaries — Bloomversaries!

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