Platform company of 30+ web & mobile apps with 100M+ users in utilities, fitness, lifestyle & more.
Creative Lead, Wellbeing Product
Location
Ukraine
Posted
12 days ago
Salary
0
Seniority
Senior
Job Description
Creative Lead, Wellbeing Product
Kiss My Apps
• Системно працювати з креативами для залучення нових користувачів у paid social каналах (Meta, TikTok та ін.). • Проводити креативний ресерч: аналізувати ринок, конкурентів, тренди соцмереж, best practices у ніші. • Генерувати та формулювати креативні гіпотези на основі даних, інсайтів аудиторії та результатів попередніх тестів. • Розробляти креативні концепції для performance-кампаній (відео, статичні формати, меседжі). • Готувати структуровані брифи для дизайнерів і продакшену: ідея, структура креативу, ключові меседжі, хуки, референси, очікуваний результат. • Аналізувати результати тестів креативів (CPA, RoAS, CR, та інші релевантні метрики). • Працювати з аудиторними інсайтами: досліджувати мотивації, болі та тригери користувачів. • Проводити та модерувати брейншторми, фасилітувати процес генерації ідей у команді. • Взаємодіяти з командами Design, User Acquisition та Product Marketing у межах спільних цілей.
Job Requirements
- Досвід масштабування напрямку за рахунок креативної стратегії та ітерування
- Розуміння основних елементів креативу (формати, хуки, меседжі)
- Вміння проводити креативний і конкурентний ресерч, що трансформується у топ концепції
- Високі аналітичні навички. Вміє метрики переводити в нові ідеї та наступні кроки для ітерацій
- Англійська мова — Intermediate+.
Benefits
- Формат роботи на твій вибір: fully remote з будь-якої точки вільного світу, а також доступ до одного з наших офісів за бажанням (Київ, Варшава).
- Умови, завдяки яким ти можеш сфокусуватись на перформансі: гідна винагорода, що відповідає твоїм скілам та досвіду. А також ми забезпечуємо технікою незалежно від формату роботи та географії.
- Кар’єрне зростання через дію: 80%+ усіх leads в Kiss My Apps ще 2-3 роки тому були світчерами. Твій вплив тут не визначається роками в резюме — він визначається тим, як швидко ти навчаєшся, береш відповідальність та береш оунершіп за власну карʼєру.
- Командні активності: Для підтримки ментального здоров’я нашої команди ми пропонуємо онлайн-заняття йогою двічі на тиждень.
- Розвиток та професійна реалізація: проводимо внутрішні speaking clubs англійською з нейтів спікером, а також надаємо можливість виступати на внутрішніх та зовнішніх івентах від Kiss My Apps. Крім цього ти матимеш річний бюджет на покриття до 50% професійних конференції, освітніх подій та івентів.
- Додаткові бенефіти, де ти обираєш: надаємо фіксований бюджет на рік з якого ти сам обираєш, яку статтю витрат покрити: 50% від медстрахування, психотерапії, спорту чи стоматології. А також 40 днів оплачуваного відпочинку та лікарняних без привʼязки до дат.
- Опора в умовах війни: забезпечуємо кожного всім необхідним для безперебійної роботи, системно підтримуємо Сили Оборони та долучаємось до ініціатив із відновлення України.
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