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Head of Acquisition
Location
Germany
Posted
1 day ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Head of Acquisition
CTG Consulting GmbH
Role Description Für unseren Partner MetaFlow suchen wir einen Head of Acquisition (m/w/d). In dieser Rolle verantwortest Du die profitable Skalierung der Neukundengewinnung über alle Performance-Kanäle. Du entwickelst das Marketing-Team unseres Partners zu einer hocheffizienten, crossfunktionalen Einheit und berichtest direkt an den CRO. Tasks - Steuerung der Akquisition: - Verantwortung für die effiziente Neukundengewinnung über alle bekannten Kanäle sowie den Ausbau des Influencer-Marketings - Weiterentwicklung der Attributions-Infrastruktur: - Kalibrierung der Attributionsmodelle und technische Betreuung des Trackings, um eine präzise Entscheidungsgrundlage für die Budgetallokation zu schaffen - Führung und Team-Entwicklung: - Disziplinarische Leitung eines diversen Teams sowie fachliche Führung der Team Leads - Optimierung der Verkaufs-Funnel: - Konzeption und Umsetzung verkaufspsychologischer Ansätze wie Video Sales Letter oder Quiz-Funnel, um die Zielgruppe optimal anzusprechen - Strukturierung der Creative-Prozesse: - Etablierung eines systematischen Prozesses für Bild- und Videomaterial sowie Werbetexte, um Schlagzahl und Qualität der Creatives zu erhöhen - Schnittstellenmanagement: - Enge Zusammenarbeit innerhalb der Organisation, insbesondere mit Retention und CRM, um die Neukundengewinnung mit dem langfristigen Unternehmenserfolg zu synchronisieren Qualifications - Nachgewiesene Erfahrung in der profitablen Skalierung von Neukundenkanälen, insbesondere Meta und Google, mit mindestens fünfstelligen Monatsbudgets - Tiefes Verständnis von Tracking-Architektur und Attributions-Logik inklusive Server-Side-Tracking - Hands-on-Erfahrung in der Konzeption und im Testen von Direct Response Formaten wie Quiz-Funnel, Video Sales Letter und Advertorials, idealerweise für eine Zielgruppe 45+ - Führungserfahrung in crossfunktionalen Teams mit mindestens 10 Personen - Klarer D2C-Background, idealerweise aus Health, Nutrition oder einem verwandten Consumer-Goods-Segment. Erfahrung ausschließlich aus Travel, Fashion oder B2B passt nicht zum Kontext unseres Partners - Fließende Deutsch- und Englischkenntnisse - Ausgeprägte Hands-on-Mentalität: Du löst Entscheidungsstaus und treibst Prozesse aktiv voran - Hohe Verlässlichkeit in der internen Kommunikation und als präsenter Ansprechpartner, der das Team entwickelt Benefits - Full Mobile Office und Flexibilität: Arbeite deutschlandweit mit maximalem Vertrauen - 30 Urlaubstage plus 2 Charity-Tage on top - Corporate Benefits, Fitnesszuschuss und mentale Gesundheitsplattform (Nilo Health) - Mobilitätszuschuss, Tierpatenschaft, Teamevents und Produktpakete - Und am wichtigsten: immer ein offenes Ohr für Dich
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