• Drive content design for features and journeys using research, analytics, and content assessments (audits, inventories, touchpoint mapping) • Translate research, stakeholder, and journey insights into clear, actionable digital experiences • Plan and execute content across the product lifecycle, including creation, review, approval, and QA • Simplify complex, regulated healthcare information with clear, accessible content across UI, microcopy, and multi-channel experiences • Structure content for usability and findability, contributing to information architecture, navigation, and taxonomy • Partner cross-functionally with product management, product design, research, engineering, legal and compliance • Apply and contribute to guidelines, standards, and tools to ensure consistency and quality • Drive optimization using analytics, VOC data, and testing to improve performance

Role Description Aims Community College actively supports an environment that embraces the College's Mission, Vision, Values and a culture of innovation and care. The College embraces and seeks to hire individuals who want to be a part of this environment and have the skill sets necessary to be successful in this position. The Marketing Content Manager shapes how students, employees, and community members understand and experience Aims Community College. This role serves as a primary storyteller for the college, translating institutional priorities into compelling narratives that support enrollment, retention, and brand reputation. The individual in this position ensures that written communications across digital and print channels reflect the college’s values and strategic goals while meeting accessibility, legal, and policy requirements. Operating within a rapidly evolving digital landscape, the Marketing Content Manager leads the development of content that performs across traditional search, social platforms, and emerging AI-driven “answer engines.” This role requires a deep understanding of how prospective students and community members gather information, integrating advanced SEO techniques, structured content strategy, and generative AI efficiencies to create high-value content that is discoverable, accurate, and aligned with institutional objectives. The position collaborates across academic and administrative departments, serving as a central resource for effective, student-centered communication. By maintaining governance standards, monitoring compliance requirements, and contributing to high-visibility campaigns, the Marketing Content Manager ensures that Aims’ messaging remains consistent, accessible, and trusted across all platforms. This position is eligible for 100% remote work. Qualifications - Bachelor’s Degree in Communications, Marketing, Journalism, English, Digital Media, or other related field. - Three (3) Years of Professional experience writing, editing, and producing marketing and communications content, preferably across multiple channels. Or an equivalent combination of education and/or work experience. - Strong writing, editing, and storytelling abilities with attention to tone and audience needs. - Experience developing ad copy, email campaigns, or marketing automation content. - Ability to interpret complex information and distill it into clear, accessible messages. - High degree of collaboration and interpersonal communication skills. - Strong organizational skills to manage multiple priorities and deadlines. - Proactive problem-solving and resourcefulness. - Comfortable working with ambiguity and adapting to rapidly changing digital landscapes. - Ability to maintain confidentiality and exercise sound judgment. - Commitment to equity-minded, student-centered communication practices. Requirements - Serve as a lead storyteller for the college, producing content aligned with enrollment, retention, and brand objectives. - Translate complex academic and administrative information into clear, compelling narratives for students and community audiences. - Maintain a college-wide editorial calendar to ensure consistent, coordinated communication across departments. - Establish and manage content governance standards, ensuring accuracy, consistency, and brand voice. - Identify proactive content opportunities based on institutional priorities, emerging trends, and audience behaviors. - Develop web, email, digital ad, and landing page content using industry-standard practices. - Conduct keyword research and apply advanced content optimization techniques, including metadata, schema markup, structured content, and accessibility requirements. - Create and optimize automated email campaigns and enrollment marketing workflows using platforms such as Element451, Mailchimp, or Constant Contact. - Use analytics platforms to evaluate content performance and make data-driven recommendations. - Integrate generative AI tools responsibly, ensuring brand consistency, data security, content accuracy, and alignment with institutional policies. - Manage content workflows within project management software such as Asana, Trello, or Monday.com. - Ensure all communications comply with FERPA, GDPR, WCAG 2.1/Section 508, and institutional policies. - Conduct regular content audits to ensure accuracy, brand alignment, and regulatory compliance. - Develop mitigation strategies to address misinformation, outdated content, or crisis communication risks. - Monitor emerging compliance concerns, including AI usage, copyright, fair use, and advertising guidelines. - Advise leadership and departmental partners on best practices for content accuracy and risk reduction. - Provide consultation and training for faculty, staff, and departments on writing, accessibility, and effective communications. - Serve as liaison between Marketing, Enrollment Management, Academic Affairs, and other departments to align messaging. - Assist with crisis communication responses, preparing draft statements, and coordinating timely dissemination. - Supervise and mentor interns, student workers, and freelance writers as needed. - Produce content for print, digital, newsletters, advertising, and external communications. - Support new program launches and program updates with accurate, student-centered messaging. - Collaborate on high-visibility campaigns targeting students, employees, and the community. - Maintain consistency of tone, brand, and accuracy across all communication materials. - Evaluate new tools, platforms, and editorial resources to strengthen content operations. - Oversee vendor relationships, including freelance writers, translation services, and content platforms. - Track ROI and efficiency gains from automation, analytics, and generative AI implementations. - Other duties as assigned. Benefits - Benefits are effective immediately. - 100% employer provided medical & dental coverage for employees (employee only option). - 85% employer provided medical & dental coverage for employee's spouse and/or family. - Voluntary vision insurance. - Staff Annual Leave (minimum accrual of 15 days) & Sick (minimum accrual of 12 days). - 17 paid holidays and 3 personal days each year. - Summer schedule: 4-day work week - Fridays Off. - Employer paid long-term disability and life insurance premiums. - Tuition waiver & reimbursement for employees. - Tuition waiver for dependents. - PERA employer (see www.copera.org for comprehensive benefits). - Additional supplemental benefits & retirement programs available. - Access to the PERC (Aims gym) for employee & one guest. - Free parking on all campuses.

Role Description The Head of Content will act as a trusted creative and strategic partner, transforming day-to-day business activity—ideas, meetings, travel, and operational experiences—into high-performing content across Instagram, TikTok, and YouTube Shorts, helping build a strong and recognizable personal brand in the French-speaking market. This is both a creative and strategic role for someone who thinks like a content strategist, operates like a creative director, and moves like a social-native creator. The right person can take raw footage or a simple business story and immediately identify the hook, angle, format, and execution needed to turn it into engaging content. Qualifications - Must be open to working Dubai hours (ideally based in Europe or North Africa) - Native or equivalent level of English & French — all content and communication is conducted in French - Deep, authentic mastery of the Instagram, TikTok, and YouTube Shorts ecosystems - Strong understanding of hooks, retention, virality, and the psychology of short-form content - Ability to consistently generate high volumes of quality creative ideas - Strong copywriting skills: captions, hooks, titles, and storytelling - Comfortable in a fast-paced, test-and-learn environment with high autonomy - Proactive, organized, and results-oriented — brings ideas without being asked Requirements - Own the content calendar across Instagram, TikTok, and YouTube Shorts - Develop weekly and monthly content plans aligned with key business moments - Build thematic pillars, narrative arcs, and recurring formats that create recognizable brand consistency - Identify trends early and capitalize on them before they peak - Build and manage a testing framework to continuously improve hooks, formats, and messaging - Plan and brief daily Stories, Reels, and short-form content - Write all captions, hooks, and on-screen text with a strong, authentic editorial voice - Analyze raw footage or voice notes and instantly identify the right angle, structure, and hook - Coordinate video editors, videographers, and thumbnail designers to ensure quality execution - Maintain consistent daily and weekly content output with minimal founder involvement - Produce hooks, taglines, and titles that stop the scroll — and keep people watching to the end - Develop clipping and repurposing strategies to maximize the value of long-form content - Transform business situations — operations, supplier visits, meetings, travel — into engaging content - Build and maintain a consistent personal brand narrative across all platforms - Stay ahead of algorithm changes and adapt content strategy accordingly - Analyze analytics data to understand what retains, engages, and converts - Identify and scale winning formats and angles - Regularly test new formats, hooks, narrative structures, and content types - Share performance insights with the founder and translate them into concrete strategic adjustments - Progressively build and coordinate a full creative team: editors, videographers, assistants, designers - Brief, manage, and validate the work of creative team members to ensure quality and brand consistency - Set up systems and processes that allow production to scale without loss of quality Benefits - Opportunity to work in a fast-paced, innovative environment - Collaborate with a dynamic team focused on creativity and strategy - Flexible working hours - Potential for personal and professional growth Company Description Our client is a boutique consulting and marketing firm that specializes in go-to-market strategies, brand positioning, and digital transformation for businesses. - Design go-to-market strategies: Define ideal customer profiles, value propositions, and buyer personas. - Build brand equity: Create strategic brand positioning, storytelling, and visual brand identity. - Drive commercial growth: Align sales strategies, conduct market research, and optimize customer experiences.

Role Description - Lead B2B go-to-market (GTM) and demand generation strategy. - Build B2B global lead generation and full-funnel campaigns. - Collaborate with Sales, Product, and Leadership teams. - Manage a growing B2B marketing team. - Own campaign performance, CAC/LTV, and pipeline growth. Qualifications - 8+ years of B2B SaaS marketing experience, preferably with global reach. - Proven track record of success in multi-channel lead generation and CRM automation. - Strong analytical, creative, and strategic thinking skills. - Experience in EdTech, HR tech, or mobile SaaS is a plus. Benefits - Impactful mission in global education. - Cross-cultural, high-performing team. - Competitive salary + equity. - Remote flexibility + startup velocity.