Role Description The Head of Content will act as a trusted creative and strategic partner, transforming day-to-day business activity—ideas, meetings, travel, and operational experiences—into high-performing content across Instagram, TikTok, and YouTube Shorts, helping build a strong and recognizable personal brand in the French-speaking market. This is both a creative and strategic role for someone who thinks like a content strategist, operates like a creative director, and moves like a social-native creator. The right person can take raw footage or a simple business story and immediately identify the hook, angle, format, and execution needed to turn it into engaging content. Qualifications - Must be open to working Dubai hours (ideally based in Europe or North Africa) - Native or equivalent level of English & French — all content and communication is conducted in French - Deep, authentic mastery of the Instagram, TikTok, and YouTube Shorts ecosystems - Strong understanding of hooks, retention, virality, and the psychology of short-form content - Ability to consistently generate high volumes of quality creative ideas - Strong copywriting skills: captions, hooks, titles, and storytelling - Comfortable in a fast-paced, test-and-learn environment with high autonomy - Proactive, organized, and results-oriented — brings ideas without being asked Requirements - Own the content calendar across Instagram, TikTok, and YouTube Shorts - Develop weekly and monthly content plans aligned with key business moments - Build thematic pillars, narrative arcs, and recurring formats that create recognizable brand consistency - Identify trends early and capitalize on them before they peak - Build and manage a testing framework to continuously improve hooks, formats, and messaging - Plan and brief daily Stories, Reels, and short-form content - Write all captions, hooks, and on-screen text with a strong, authentic editorial voice - Analyze raw footage or voice notes and instantly identify the right angle, structure, and hook - Coordinate video editors, videographers, and thumbnail designers to ensure quality execution - Maintain consistent daily and weekly content output with minimal founder involvement - Produce hooks, taglines, and titles that stop the scroll — and keep people watching to the end - Develop clipping and repurposing strategies to maximize the value of long-form content - Transform business situations — operations, supplier visits, meetings, travel — into engaging content - Build and maintain a consistent personal brand narrative across all platforms - Stay ahead of algorithm changes and adapt content strategy accordingly - Analyze analytics data to understand what retains, engages, and converts - Identify and scale winning formats and angles - Regularly test new formats, hooks, narrative structures, and content types - Share performance insights with the founder and translate them into concrete strategic adjustments - Progressively build and coordinate a full creative team: editors, videographers, assistants, designers - Brief, manage, and validate the work of creative team members to ensure quality and brand consistency - Set up systems and processes that allow production to scale without loss of quality Benefits - Opportunity to work in a fast-paced, innovative environment - Collaborate with a dynamic team focused on creativity and strategy - Flexible working hours - Potential for personal and professional growth Company Description Our client is a boutique consulting and marketing firm that specializes in go-to-market strategies, brand positioning, and digital transformation for businesses. - Design go-to-market strategies: Define ideal customer profiles, value propositions, and buyer personas. - Build brand equity: Create strategic brand positioning, storytelling, and visual brand identity. - Drive commercial growth: Align sales strategies, conduct market research, and optimize customer experiences.

Role Description - Lead B2B go-to-market (GTM) and demand generation strategy. - Build B2B global lead generation and full-funnel campaigns. - Collaborate with Sales, Product, and Leadership teams. - Manage a growing B2B marketing team. - Own campaign performance, CAC/LTV, and pipeline growth. Qualifications - 8+ years of B2B SaaS marketing experience, preferably with global reach. - Proven track record of success in multi-channel lead generation and CRM automation. - Strong analytical, creative, and strategic thinking skills. - Experience in EdTech, HR tech, or mobile SaaS is a plus. Benefits - Impactful mission in global education. - Cross-cultural, high-performing team. - Competitive salary + equity. - Remote flexibility + startup velocity.

Role Description We are seeking motivated, detail-oriented individuals to join our team as Remote Travel & Lifestyle Specialists. In this role, you will help clients plan and book vacations, cruises, honeymoons, theme park trips, and group getaways while working remotely. No prior travel industry experience is required. Training, certification, mentorship, and ongoing support are provided. This position is ideal for individuals who enjoy planning, organization, and helping others create memorable travel experiences. - Assist clients with planning and booking vacations, cruises, honeymoons, and group travel - Research destinations, resorts, attractions, and experiences tailored to client preferences - Coordinate travel logistics, including accommodations, transportation, and itineraries - Communicate professionally with clients via phone, email, and online platforms - Provide exceptional customer service and follow-up throughout the planning process - Participate in basic marketing activities such as sharing travel content, promoting services online, and building awareness of your offerings (training provided) Qualifications - Must be at least 18 years of age - Must reside and be legally eligible to work in one of the following countries: United States, United Kingdom, Australia, or Mexico - Reliable internet access and a computer or smart device - Strong communication and organizational skills - Customer service skills - Marketing skills are a plus - Ability to work independently and manage your own schedule - Interest in travel and helping others Requirements - Must be at least 18 years of age - Must reside and be legally eligible to work in one of the following countries: United States, United Kingdom, Australia, or Mexico - Reliable internet access and a computer or smart device - Strong communication and organizational skills - Customer service skills - Marketing skills are a plus - Ability to work independently and manage your own schedule - Interest in travel and helping others Benefits - Flexible schedule - work when it fits your lifestyle - Remote work - operate from anywhere with internet access - Training and certification provided, no prior experience required - Access to travel industry discounts and perks (hotels, cruises, resorts, theme parks, and more) - Opportunities for continuing education - Scholarship program - Supportive mentorship and ongoing development - Access to planning tools, templates, and resources to help you stay organized and work efficiently - Engaging community of travel professionals for support and collaboration

Role Description We’re looking for a Content & Lifecycle Marketing Manager who can own the full storytelling engine of our brand across email, lifecycle flows, content strategy, and video-first creative. This role blends creativity with performance: - Develop content that grows our audience. - Produce video and written assets that educate and inspire. - Build lifecycle marketing programs that turn first-time buyers into loyal customers. - Communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again. If you love coffee, content, and building a brand people truly connect with, you’ll thrive here. Qualifications - 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing. - Strong writing skills from conversion-focused copy to brand storytelling. - Demonstrated experience running email campaigns and automated flows in tools like Klaviyo, Shopify, or HubSpot. - Experience producing and editing video content (e.g., short-form vertical). - Ability to manage content calendars across channels with consistency. - Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools). - Highly organized, proactive, and energized by a fast-paced growth environment. - No need for management experience. - Bonus: experience with SEO content, influencer/UGC management, or coffee industry background. Requirements - Own the full email and SMS strategy and calendar (campaigns + automated flows). - Develop segmentation and personalization strategies to increase LTV and retention. - Build and refine lifecycle programs: - Abandoned browse & cart - Post-purchase education - Loyalty & VIP - Winback - Welcome/onboarding - Design A/B tests to optimize creative, messaging, and conversion. - Partner with Growth to align emails with product launches and promotions. - Own the overall content calendar across social, email, landing pages, and UGC. - Create high-quality content that connects with coffee enthusiasts and café owners. - Write scripts, website copy, blogs, landing page messaging, and content briefs. - Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc. - Collaborate with product and growth teams to develop messaging for launches, events, and campaigns. - Plan, script, shoot, and edit short-form videos (IG Reels, TikTok, YouTube Shorts). - Capture product demos, educational content, behind-the-scenes footage, and story-driven content. - Create UGC-style content to support paid ads, social media, and email. - Coordinate with influencer/UGC creators and edit/repurpose their content. Benefits - You’re building the content and lifecycle foundation of a rapidly scaling brand. - Standing up new processes and tools for things like SMS marketing. - Direct ownership, autonomy, and creative freedom. - A passionate community of coffee pros and home enthusiasts. - Your work directly influences how customers learn, engage, and fall in love with our brand. How to Apply Send us: - Your resume - 2-3 writing samples or email/flow examples - A portfolio is mandatory to apply for this role :)