Role Description We're looking for an experienced and analytical SEO Specialist to take ownership of our organic growth strategy. You will be responsible for increasing Pro Coffee Gear's visibility in search engines, driving qualified organic traffic, and improving the user experience across our content and product pages. This role requires deep SEO expertise, a passion for performance-driven content, and a collaborative mindset. Responsibilities - SEO Strategy & Execution - Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions. - Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories. - Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements. - Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation. - Link Building & Off-Page SEO - Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords. - Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks. - Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks. - Track and report on backlink profile health and link acquisition performance. - Content Optimization & Collaboration - Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages. - Define and oversee a scalable content roadmap driven by search demand and business priorities. - Collaborate with creative, product, and UX teams to enhance SEO performance and on-site engagement. - Performance Analysis & Growth - Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush. - Regularly audit the website and prioritize fixes based on impact. - Stay on top of SEO algorithm changes, trends, and new tools. Implement best practices and future-proof strategies. Qualifications - 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment. - Proven success with building and executing link acquisition strategies. - Deep understanding of technical SEO, content strategy, on-page and off-page optimization. - Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush). - Strong analytical skills and experience using data to inform decisions. - Experience collaborating with cross-functional teams (content, dev, UX, marketing). - Familiarity with Shopify or similar e-commerce platforms is a plus. - Excellent written and verbal communication skills in English. Benefits - Opportunity to make a direct impact on a growing global e-commerce brand. - Remote role with flexible hours and a collaborative international team. - Goal-driven culture with autonomy, creativity, and growth opportunities. - Work with passionate coffee experts and marketers in a niche you'll love.

• Develop and execute comprehensive SEO strategies focused on local service-area targeting. • Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities. • Optimize on-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup). • Optimize Google Business Profiles for multiple locations, ensuring accurate service area selection and localized content. • Improve review volume and quality using automated follow-ups and customer incentives. • Increase local pack rankings and “near me” search visibility through regular GBP updates. • Develop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points. • Collaborate with designers to create engaging video content for YouTube and social platforms. • Acquire high-quality backlinks from industry directories, local business partnerships, and niche blogs. • Track and report on key performance indicators (KPIs) including organic traffic, keyword rankings, and lead generation. • Collaborate with paid media teams to align SEO and PPC keyword strategies.

• Act as the primary day-to-day contact for all external SEO agencies, providing clear briefs, direction and feedback. • Develop and maintain an SEO strategy that reflects the multi-domain, multi-location nature of the business. • Drive offsite strategy: link acquisition, digital PR, brand authority and third-party presence. • Champion content as an SEO lever: brief and evaluate content strategies that serve both traditional search and emerging AEO/GEO demand (AI-generated answers, featured snippets, entity coverage). • Ensure redirect strategy, canonical structures, metadata and crawl configurations are correctly implemented pre- and post-migration. • Own SEO reporting: build and maintain dashboards that give clear visibility of organic performance across the estate. • Manage multiple concurrent SEO workstreams across the practice portfolio, prioritising effectively under competing demands. • Collaborate with internal teams including Digital, Web Development and Marketing on cross-functional initiatives.

• Realizar auditorias técnicas de SEO e sugerir otimizações (crawling, indexação, performance, experiência do usuário, Core Web Vitals, acessibilidade, etc). • Compreender estrategicamente auditorias técnicas de sites realizadas por ferramentas e solucionar problemas e gargalos de otimização, com foco em Google. • Desenvolver e acompanhar estratégias de SEO técnico para clientes e projetos internos. • Desenvolver SEO Estrutural para sites, com foco em Arquitetura de Informação e Linkagem Interna. • Identificar, desenvolver e aplicar ações de SEO OnPage (Conteúdo) e SEO OffPage (Link Building). • Implementar e validar marcações de dados estruturados (Schema.org). • Criar, configurar, testar e validar tracking de eventos e conversões em Google Tag Manager e Google Analytics 4, garantindo a correta mensuração de dados. • Suportar a equipe de marketing na análise de dados e resultados de SEO. • Trabalhar em conjunto com desenvolvedores para correções técnicas e implementações SEO-friendly. • Monitorar o desempenho técnico dos sites através de ferramentas como Google Search Console, GA4, Semrush, Screaming Frog, Ahrefs, entre outras. • Acompanhar tendências e atualizações do nicho de SEO, bem como updates de algoritmos, para garantir aderência às melhores práticas.