• Act as the primary day-to-day contact for all external SEO agencies, providing clear briefs, direction and feedback. • Develop and maintain an SEO strategy that reflects the multi-domain, multi-location nature of the business. • Drive offsite strategy: link acquisition, digital PR, brand authority and third-party presence. • Champion content as an SEO lever: brief and evaluate content strategies that serve both traditional search and emerging AEO/GEO demand (AI-generated answers, featured snippets, entity coverage). • Ensure redirect strategy, canonical structures, metadata and crawl configurations are correctly implemented pre- and post-migration. • Own SEO reporting: build and maintain dashboards that give clear visibility of organic performance across the estate. • Manage multiple concurrent SEO workstreams across the practice portfolio, prioritising effectively under competing demands. • Collaborate with internal teams including Digital, Web Development and Marketing on cross-functional initiatives.

• Realizar auditorias técnicas de SEO e sugerir otimizações (crawling, indexação, performance, experiência do usuário, Core Web Vitals, acessibilidade, etc). • Compreender estrategicamente auditorias técnicas de sites realizadas por ferramentas e solucionar problemas e gargalos de otimização, com foco em Google. • Desenvolver e acompanhar estratégias de SEO técnico para clientes e projetos internos. • Desenvolver SEO Estrutural para sites, com foco em Arquitetura de Informação e Linkagem Interna. • Identificar, desenvolver e aplicar ações de SEO OnPage (Conteúdo) e SEO OffPage (Link Building). • Implementar e validar marcações de dados estruturados (Schema.org). • Criar, configurar, testar e validar tracking de eventos e conversões em Google Tag Manager e Google Analytics 4, garantindo a correta mensuração de dados. • Suportar a equipe de marketing na análise de dados e resultados de SEO. • Trabalhar em conjunto com desenvolvedores para correções técnicas e implementações SEO-friendly. • Monitorar o desempenho técnico dos sites através de ferramentas como Google Search Console, GA4, Semrush, Screaming Frog, Ahrefs, entre outras. • Acompanhar tendências e atualizações do nicho de SEO, bem como updates de algoritmos, para garantir aderência às melhores práticas.

• Ensure execution of the strategic plan with regard to deadlines and guidelines for the final delivery of content. • Ensure that the team of external content providers has all necessary information and materials to perform their work to a high standard. Track deadlines, follow up on delays, and report status to the project coordinator. • Produce training materials for content providers, ensuring the quality and ongoing updates of these materials. • Conduct persona and customer-journey studies, producing the materials needed for the strategic and operational execution of this and other disciplines within the team. • Responsible for closing out production and ensuring that supplier payments are being processed correctly. • Create content briefings for external providers, ensuring that strategic directives are being followed.

• Support the collection and organization of market data for the team's analyses. • Assist in executing SEO plans defined by the team, connecting technology, content, and business objectives. • Perform technical and content audits based on guidelines and checklists, pointing out improvements and growth opportunities. • Monitor trends and audience behavior, supporting the production of relevant, optimized content. • Track metrics and performance, reporting results and suggesting targeted optimizations. • Help consolidate learnings and organize data into actionable insights. • Assist in topic/brief development for projects, following the business objectives defined by the team.