• Ensure execution of the strategic plan with regard to deadlines and guidelines for the final delivery of content. • Ensure that the team of external content providers has all necessary information and materials to perform their work to a high standard. Track deadlines, follow up on delays, and report status to the project coordinator. • Produce training materials for content providers, ensuring the quality and ongoing updates of these materials. • Conduct persona and customer-journey studies, producing the materials needed for the strategic and operational execution of this and other disciplines within the team. • Responsible for closing out production and ensuring that supplier payments are being processed correctly. • Create content briefings for external providers, ensuring that strategic directives are being followed.

• Support the collection and organization of market data for the team's analyses. • Assist in executing SEO plans defined by the team, connecting technology, content, and business objectives. • Perform technical and content audits based on guidelines and checklists, pointing out improvements and growth opportunities. • Monitor trends and audience behavior, supporting the production of relevant, optimized content. • Track metrics and performance, reporting results and suggesting targeted optimizations. • Help consolidate learnings and organize data into actionable insights. • Assist in topic/brief development for projects, following the business objectives defined by the team.

• Analyze the market and estimate impacts, providing valuable insights to guide strategic decisions. • Develop and structure strategic plans that connect technology, content, and business objectives. • Conduct analyses to identify opportunities and propose innovative approaches. • Perform SEO audits to identify improvements and ensure alignment with best practices. • Monitor trends and audience behavior to help create relevant and engaging content. • Assess strategy performance, recommending optimizations to maximize results. • Track outcomes and consolidate learnings to generate new insights and opportunities.

• Execute the SEO process and deliver monthly work on time with quality • Drive local SEO initiatives focused on the map pack and quality traffic • Collaborate closely with in-house developers, outreach and client success teams • Own client outcomes without micromanagement or hand-holding • Challenge existing tools, processes and product decisions constructively • Manage multiple client accounts within a pod structure • Keep clients' visibility on Google search growing month after month