Role Description You are a driven Marketing professional looking to escape the traditional 9-5 grind. You thrive in a performance-based environment where your efforts directly reflect your results and lifestyle. We’re expanding globally and seeking motivated, self-directed individuals who have proven success as Marketing Specialists or in similar roles. This venture is perfect for someone who values flexibility, autonomy, and helping others achieve personal and professional breakthroughs. Excited to integrate AI-driven solutions across all areas of our operations to enhance performance, innovation, and growth. This is not your typical corporate Marketing role. Instead, you’ll be: - Learning and applying proven marketing strategies using social media, online advertising, and automation tools. - Marketing to generate high quality enquiries. - Engaging with warm leads and guiding them through a simple qualifying process. - Completing follow up appointments and arranging Q&A sessions as required. - Operating independently with the support of a world-class system, mentorship, and a purpose-driven community. - Attending weekly online Global Zoom trainings. - Mentoring new clients with a structured onboarding process. - Providing ongoing support and training to your clients. Qualifications - Experience in sales, marketing, or communications. - Self-motivated and proactive in your approach. - Positive proactive person open to learning new digital tools and strategies. - Confident communicator, both in writing and in person. - Values personal growth and sees the benefit of aligning purpose with success. - Looking to create a meaningful impact while enjoying time freedom and flexibility. Requirements - Performance-based role. - Uncapped earning potential. - Global online operation, allowing remote work from anywhere. - Flexible hours minimum of 2–3 hours a day to start. - Full training and support one-on-one and online group sessions. - A global community of like-minded success-driven individuals. Benefits - Join a supportive, values-driven community of like-minded professionals. - This suits an individual looking to set their future up or achieve a work-life balance or a career pivot into the growing learning & development industry.

• Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions. • Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape. • Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders. • Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives. • Create marketing content including brochures, technical guides, white papers, case studies, and digital assets. • Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns. • Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution. • Develop launch kits and commercial playbooks for new products and upgrades. • Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement. • Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers. • Lead product launch strategy and execution across multiple channels. • Monitor product performance, market share, pipeline growth, and competitive dynamics.

• Lead regional marketing strategy for IVF consumables • Manage full product lifecycle, including new product introductions • Identify and assess market opportunities using customer insights and clinical trends • Develop campaigns to increase awareness and drive growth • Lead go to market strategy for new consumable products • Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges • Engage directly with key customers to gather insights • Partner with Regulatory, Clinical, and Quality teams to ensure compliance • Collaborate with supply chain and operations to support forecasting.

• Develop and execute regional marketing strategy for genetic testing and genomic services • Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks • Build annual marketing plans and track performance to drive demand and revenue growth • Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements • Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content • Translate complex genetic data into clear and meaningful customer value • Partner with sales to deliver training, tools, and competitive positioning • Develop resources such as ROI tools, workflow guides, and objection handling materials • Lead go to market strategy and execution for new assays, platform updates, and enhancements • Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors • Analyze usage data and reporting trends to refine strategy and messaging